Publications

27 Sep 2018
News

Why Jeff Bezos doesn't mind hiring people who are 'a little bit annoying'

28 Nov 2012
What Do You Think?

Should Pay-for-Performance Compensation be Replaced?

Summing Up Let's Pay for Performance But How? In spite of its naysayers, pay for performance still makes sense to most of us, according to those responding to this month's column. But there is a difference... View Details

Keywords: by James Heskett

28 Feb 2018
News

Case Study: Should an Algorithm Tell You Who to Promote?

April 2016 (Revised June 2019)
Case

The Walt Disney Studios

By: Anita Elberse

In December 2015, Alan Horn, chairman of The Walt Disney Studios, celebrates the world premiere of Star Wars: The Force Awakens—only the latest in a string of big bets that he has overseen. Disney pursues a “tentpole strategy” that revolves around at least eight... View Details

03 Jan 2013
News

Embrace Change, But Still Stand for Something

2022
Flash Talks

Elizabeth Johnson presents at the 2022 Gender and Work Symposium

September 2013 (Revised June 2019)
Case

Marquee: Reinventing the Business of Nightlife

By: Anita Elberse, Ryan Barlow and Sheldon Wong

In January 2013, nightlife impresarios Jason Strauss and Noah Tepperberg are celebrating the re-opening of their famed New York City–based nightclub Marquee. While most clubs are over within their first one and a half years, Strauss and Tepperberg managed to keep... View Details

Keywords: Creative Industries; Nightlife; Service Management; Entertainment; Fashion; Celebrities; Event Marketing; Risk Management; Customer Relationship Management; Change Management; Supply Chain Management; Music Entertainment; Product Marketing; Entertainment and Recreation Industry; Las Vegas

November 2015 (Revised January 2017)
Case

Uber: Changing the Way the World Moves

By: Youngme Moon

In 2015, Uber is building what may be the largest point-to-point transportation network of its kind; it is literally changing the way the world moves. But unlike traditional transportation logistics companies like FedEx, Uber has an incredibly lightweight... View Details

Keywords: Service; Innovation; Pricing; Customer Loyalty; Uber; Taxi; Sharing Economy; On-demand Economy; Marketing; Operations; Strategy; Disruption; Customer Satisfaction; Transportation; Consumer Behavior

November 2019 (Revised June 2020)
Case

Shiseido Acquires Drunk Elephant

By: Jill Avery

On October 7, 2019, the Shiseido Group announced that it would acquire clean skincare brand Drunk Elephant for $845 million, a valuation of 8.5 times sales. Did Shiseido pay too much or too little for this brand asset? How much was the Drunk Elephant brand worth and... View Details

Keywords: Personal Care; Startup; Brand Equity; Brand Valuation; Brand Value; Brand Storytelling; Brand Management; Brands and Branding; Valuation; Marketing; Marketing Strategy; Mergers and Acquisitions; Entrepreneurship; Business Startups; Beauty and Cosmetics Industry; Consumer Products Industry; United States; Japan

2025
Working Paper

Climate Risk and the U.S. Insurance Gap: Measurement, Drivers and Implications

By: Parinitha Sastry, Tess Scharlemann, Ishita Sen and Ana-Maria Tenekedjieva

In a world with rising risk, how much are U.S. households willing to pay for homeowners insurance, and what does their demand imply for the future of insurance markets? We provide the first estimates of household willingness to pay for homeowners insurance and the... View Details

Keywords: Climate Change; Risk and Uncertainty; Insurance; Personal Finance; Consumer Behavior; Mortgages

SSRN

Read Now

March 2008 (Revised August 2017)
Exercise

The Book Deal: Confidential Instructions for the PUBLISHER

By: Deepak Malhotra and Max H. Bazerman

A two-party negotiation between an Agent representing a new author and an Editor at a large Publishing Firm. The exercise involves a one-issue, zero-sum negotiation concerning the advance on royalties that the publisher will pay to the author. View Details

Keywords: Ethics; Agreements and Arrangements; Negotiation Preparation; Negotiation Tactics; Negotiation Types; Publishing Industry

11 Feb 2013
Research & Ideas

Neuroeconomics: Eyes, Brain, Business

why the brain evolved to pay attention to other people.” The problem was that while the film's characters appeared astonishingly human in many ways, their eyes looked lifeless. Viewers were creeped out. Humans are often delighted by... View Details

Keywords: by Carmen Nobel

28 Apr 2020
Cold Call Podcast

Is the Healthiest Building in the World Worth the Rent?

Keywords: Re: John D. Macomber; Real Estate

February 2000 (Revised August 2001)
Case

Astor Park Hotel

By: William J. Poorvu, Arthur I Segel and Matthew C. Lieb

Starwood Hotels, the world's largest REIT, is interested in acquiring an underperforming hotel in the Pacific Northwest. Steve Goldman, Starwood's VP of acquisitions and development, is wondering how much to pay for the property and how to reposition it. View Details

Keywords: Entrepreneurship; Mergers and Acquisitions; Asset Pricing; Property; Investment; Accommodations Industry; Northwestern United States

28 Aug 2008
Sharpening Your Skills

Sharpening Your Skills: History Matters

Sharpening Your Skills dives into the HBS Working Knowledge archives to bring together articles on ways to improve your business skills. Questions To Be Answered How can business history influence current practice? What can the work of Joseph Schumpeter tell us about... View Details

Keywords: Re: Geoffrey G. Jones & Anthony Mayo

15 Feb 2011
News

Who will blink in Genzyme, Sanofi price talks?

14 Jun 2021
News

Why the Hottest Primary Care Startups Aren't Chasing Medicaid

November 2000 (Revised November 2002)
Case

Activity-Based Management at W.S. Industries (A)

By: V.G. Narayanan and Sanjay Pothen

W.S. Industries undertakes the design and implementation of an activity based costing (ABC) system, and the ABC information empowers workers to make process improvement decisions. Workers' incentive pay is tied to cost savings from process improvements. View Details

Keywords: Activity Based Costing and Management; Motivation and Incentives; Performance Evaluation; Organizational Change and Adaptation; Knowledge Management; Energy Industry; India