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    Sandra J. Sucher

    Sandra Sucher, professor of management practice at Harvard Business School, is an internationally recognized trust researcher. The Power of Trust, her third book, is based on two decades of global research on how companies build stakeholder trust and how,... View Details

    Keywords: apparel; banking; brokerage; clothing; fashion; financial services; furniture; hotels ＆ motels; retail financial services; retailing; service industry
    • 12 PM – 1 PM EST, 05 Feb 2019
    • Webinars: Career

    Rebel Talent: Why It Pays to Break the Rules at Work and in Life

    Rebels can often change the world for the better with their unconventional outlooks. Professor Francesca Gino has spent more than a decade studying rebels at organizations around the world. In this webinar, she explores the qualities that make rebels masters of... View Details
    • July 2020
    • Teaching Plan

    Girls Who Code

    By: Brian Trelstad and Amy Klopfenstein
    This teaching plan serves as a supplement to HBS Case No. 320-055, “Girls Who Code.” Founded 2012 by former lawyer Reshma Saujani, Girls Who Code (GWC) offered coding education programs to middle- and high school-aged girls. The organization also sought to alter... View Details
    Keywords: Communication; Communication Strategy; Spoken Communication; Interpersonal Communication; Demographics; Age; Gender; Education; Curriculum and Courses; Learning; Middle School Education; Secondary Education; Leadership Style; Leadership; Social Enterprise; Nonprofit Organizations; Social Psychology; Attitudes; Behavior; Cognition and Thinking; Prejudice and Bias; Power and Influence; Identity; Social and Collaborative Networks; Motivation and Incentives; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Information Technology; Applications and Software; Education Industry; Technology Industry; North and Central America; United States
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    • April 2012 (Revised February 2013)
    • Case

    H-E-B: Creating a Movement to Reduce Obesity in Texas

    By: Jose B. Alvarez, Jason Riis and Walter J. Salmon
    In January 2012, H-E-B Grocery Co., a private retail chain with stores located in Texas and Mexico, was introducing its Healthy at H-E-B program to its customers. The program, which started with the company's employees a few years earlier, was an effort to educate and... View Details
    Keywords: Corporate Social Responsibility and Impact; Profit; Leading Change; Customer Focus and Relationships; Food and Beverage Industry; Retail Industry; Texas
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    • August 2019
    • Case

    Humanistic Capitalism at Brunello Cucinelli

    By: Francesca Gino and Gary Pisano
    This case explores one company’s attempt to experiment with a different underlying model for a capitalist enterprise. Brunello Cucinelli, S.p.A. is a leading manufacturer of luxury fashion apparel. Despite being a publicly traded enterprise with annual revenues... View Details
    Keywords: Corporate Culture; Human Resource Practices; Growth; Growth Strategy; Motivation; Values; Fashion; Capitalism; Organizational Culture; Values and Beliefs; Human Resources; Management; Business Model; Policy; Behavior; Growth and Development Strategy; Luxury; Italy
    Related
    • 22 Aug 2005
    • Research & Ideas

    Balancing the Future Against Today’s Needs

    navigate conflicts both external and internal. Today, more than ever, markets exert continual pressure on organizations to cut costs and return capital to the bottom line, but building value demands that much of that same capital be... View Details
    Keywords: by Paul Michelman
    • 12 Feb 2020
    • News

    Michael Norton Explains 'Boaty McBoatface,’ And The Risks Of Consumer Voting

    • 10 Jan 2005
    • Research & Ideas

    Motivation and the Cross-Sector Alliance

    With cross-sector collaborations on the rise, a new book exploring partnerships between business and social organizations in the Americas comes at just the right time. Social Partnering in Latin America: Lessons Drawn from Collaborations... View Details
    Keywords: by James Austin, Ezequiel Reficco & SEKN research team
    • 03 Oct 2023
    • What Do You Think?

    Do Leaders Learn More From Success or Failure?

    at business schools across the world, my own experience tells me to expect a bias toward success. After all, leaders are proud of what their organizations accomplish and have a bias to talk to academics about successes vs. failures. My... View Details
    Keywords: by James Heskett
    • Program

    Strategic Marketing for Driving Growth

    more business growth. This program is eligible for the Digital Transformation Certificate. Learn More Key Benefits Effective marketing strategy development and implementation is a crucial piece of the puzzle for business leaders who need to drive View Details

      V. Kasturi Rangan

      Kash Rangan is the Malcolm P. McNair Professor of Marketing at the Harvard Business School. Formerly the chairman of the Marketing Department (1998-2002), he is now the co-chairman of the school's Social Enterprise Initiative. He has taught in a wide variety of MBA... View Details

      Keywords: advertising; agribusiness; apparel; automobiles; computer; consumer products; e-commerce industry; high technology; industrial goods; marketing industry; pharmaceuticals
      • 02 Feb 2007
      • What Do You Think?

      Is There Too Little “Know Why” In Business?

      that could not transition from a passion-driven enterprise to an execution-oriented enterprise." Paul Kohn pondered whether a sense of purpose wanes as an organization reaches a certain size. He commented: "It would be an... View Details
      Keywords: by Jim Heskett
      • 06 Sep 2016
      • First Look

      September 6, 2016

      a persuasive story to compete with the scandal narrative. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51509 August 2013 Business History National Image as a Competitive Disadvantage: The Case of the New Zealand View Details
      Keywords: Carmen Nobel
      • Research Summary

      Overview

      Patient Portals: The Provider Role
      Patient portals are widespread, but evidence of impact is limited. In this study, we use a large dataset spanning 2 years and >1 million patients across 650 primary care practices to explore the "other side" of portals: health... View Details
      Keywords: Healthcare Technology; Electronic Health Records; Health Care Delivery
      • 11 Mar 2008
      • First Look

      First Look: March 11, 2008

      investigated the influence of outcome information on ethical judgment. Participants read a series of vignettes describing ethically-questionable behaviors. We manipulated whether those behaviors were followed by a negative or positive... View Details
      Keywords: Martha Lagace
      • 09 Jun 2021
      • News

      Employees Are Lonelier Than Ever. Here’s How Employers Can Help.

      • August 2017
      • Article

      Teaching Versus Living: Managerial Decision Making in the Gray

      By: Eugene F. Soltes
      Preparing students for the consequential ethical decisions that they will face in their careers is among the most difficult tasks of management education. I describe some of these challenges based on my book Why They Do It: Inside the Mind of the White-Collar... View Details
      Keywords: Ethics; Organizational Culture; Business Education
      Related
      • May 2019
      • Supplement

      Kjell and Company: Motivating Salespeople with Incentive Compensation (C)

      By: Doug J. Chung
      Kjell & Company was a Swedish retail electronics chain. The company’s products consisted of home electronics and accessories. The company was noted for its excellent customer service and a fair “one-for-all” HR policy. Historically, the salespeople had been compensated... View Details
      Keywords: Salesforce Management; Compensation and Benefits; Change Management; Behavior; Electronics Industry; Sweden
      Related
      • 17 May 2017
      • Research & Ideas

      Minorities Who 'Whiten' Job Resumes Get More Interviews

      professor of organizational behavior and human resource management at the University of Toronto Mississauga; András Tilcsik, assistant professor of strategic management at the University of Toronto; and Sora Jun, a doctoral candidate at... View Details
      Keywords: by Dina Gerdeman
      • April 2020
      • Teaching Note

      Glossier: Co-Creating a Cult Brand with a Digital Community

      By: Jill Avery
      Teaching Note for HBS No. 519-022. Flush with cash from its Series C fundraise, cult beauty brand Glossier considers its next phase of growth, facing critical decisions on how to allocate its capital to support various marketing communications and distribution... View Details
      Keywords: Digital Marketing; Crowdsourcing; CRM; Startup; Direct-to-consumer; DTC; Marketing; Marketing Strategy; Brands and Branding; Consumer Behavior; Customer Relationship Management; Venture Capital; Business Startups; Entrepreneurship; Social Media; Beauty and Cosmetics Industry; United States
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