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Technology & Innovation - Faculty & Research

consumer-facing digital products have tended to focus on novelty and speed (“move fast and break things”). They’ve spent more effort on innovating than on anticipating how customers—and bad actors—might engage with products. But as... View Details

07 Feb 2012
First Look

First Look: February 7

mimic the three-stage CDM process. To model airline disruption responses, an integer optimization model was developed to balance operational and passenger considerations in determining which flights to cancel, swap, or delay. The value of... View Details

Keywords: Sean Silverthorne

September 2, 2021
Article

The Digital Economy Runs on Open Source. Here's How to Protect It.

By: Hila Lifshitz-Assaf and Frank Nagle

Free and open source software (FOSS) is essential to much of the tech we use every day—from cars to phones to planes to the cloud. While traditionally, it was developed by an army of volunteer developers and given away for free, companies are increasingly taking a more... View Details

Keywords: Free And Open-source Software; FOSS; Open Source Distribution; Applications and Software; Collaborative Innovation and Invention; Organizations; Policy; Cybersecurity

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24 Jan 2014
Other Presentation

Value Based Health Care Delivery

By: Michael E. Porter

According to Harvard professor Michael Porter, health care reform is proving to be one of the defining issues of the 21st century, both in the United States and throughout the world. Costs are exploding even in single-payer systems driven by aging populations and... View Details

Keywords: Health Care; Service Delivery; Value; Health Care and Treatment; Health Industry

Read Now

May 2016 (Revised December 2016)
Case

Camposol

By: David E. Bell and Natalie Kindred

With $289 million in 2015 revenues, Camposol is a Peruvian grower, exporter, and marketer of fruits and vegetables, with a focus on the high-growth, high-margin blueberry category. Camposol aspires to become Peru’s first multinational branded produce company. It... View Details

September 2019
Supplement

Keroche (B): Considering Entry into the Kenyan Beer Market

By: Ramon Casadesus-Masanell and Pippa Tubman Armerding

This case discusses the situation of the Kenyan alcoholic drinks producer Keroche in July 2004, when co-founder Tabitha Karanja was debating whether to enter the Kenyan beer market. Doing so would mean direct competition with the multinational EABL in an industry and... View Details

Keywords: Keroche; Alcohol; Alcoholic Drinks; Alcoholic Beverages; Beverages; Drinks; Wine Industry; Wine; Fortified Wine; Viena; Beer; Beer Market; Manufacturing; Production Capacity; Capacity; Growth; Regulated; Unregulated; Informal; Informal Market; Regulation; Illicit; Illegal; Substandard; Dangerous; Shutdown; Factory; Safe; Affordable; Low-income Consumers; Business Growth and Maturation; Business Startups; Production; Investment; Safety; Quality; Small Business; Family Business; Crime and Corruption; Customer Focus and Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods and Commodities; Government Legislation; Growth and Development; Business History; Lawsuits and Litigation; Laws and Statutes; Lawfulness; Goals and Objectives; Consumer Behavior; Market Entry and Exit; Problems and Challenges; Social Issues; Poverty; Strategy; Competition; Entrepreneurship; Marketing; Manufacturing Industry; Food and Beverage Industry; Kenya; Nairobi; Africa

December 2014 (Revised August 2015)
Case

Muñoz Group: Sustaining Global Vertical Integration Through Innovation

By: Jose B. Alvarez and Annelena Lobb

Muñoz Group, which supplied supermarket chains and food distribution chains around the world with fruit, flowers, juice and ice cream, was at a strategic crossroads in 2014. CEO Alvaro Muñoz had to choose the best way to achieve profit goals and provide his company... View Details

Keywords: Innovation; Supply Chain; Retail; Agribusiness Industry; Globalized Firms and Management; Supply Chain Management; Competitive Advantage; Vertical Integration; Profit; Innovation and Invention; Retail Industry; Agriculture and Agribusiness Industry; North and Central America

October 2014 (Revised July 2015)
Case

Indus Towers: From Infancy to Maturity

By: Ranjay Gulati, Maxim Sytch and Rachna Tahilyani

Indus Towers, the world's largest telecom tower company, is a joint venture between three telecom rivals in India. These rivals—Bharti Airtel, Vodafone India, and Idea Cellular—combined their telecom towers to provide "shared telecom infrastructure" to wireless telecom... View Details

Keywords: Decisions; Judgments; Customer Focus and Relationships; Management; Information Technology; Mobile and Wireless Technology; Information Infrastructure; Telecommunications Industry; India

07 Jun 2023
Blog Post

My One Case: MBA Class of 2023 Looks Back

class did you read this case?In Managing Service Operations during my EC year with Professor Ryan Buell. How do you see yourself applying the lessons from this case in your future endeavors?My post-graduation View Details

27 Jan 2020
Research & Ideas

Hard Work Isn't Enough: How to Find Your Edge

wrong, hold us back. Instead, we have to focus on finding our “edge”—the unique qualities that set us apart—and take strategic steps to make other people see our value and open the doors that will take us where we want to go. View Video... View Details

Keywords: by Dina Gerdeman

Research Summary

Overview

By: Rob Markey

Most companies' leaders declare their commitment to delivering value to customers. Many have adopted language such as "customer-centric" or "customer-obsessed." Companies that consistently earn top marks for customer loyalty in their industry deliver total shareholder... View Details

Keywords: Customer Base Analysis; Customer Lifetime Value; Customer Experience; Customer Loyalty; Service Profit Chain; Management Accounting; Project Evaluation And Resource Allocation; Customer Value and Value Chain; Customer Satisfaction; Valuation; Customer Focus and Relationships

20 Dec 2017
Lessons from the Classroom

How to Design a Better Customer Experience

with a focus on creating consistency and weeding out variability. Experience designers are told to follow standard operating procedures and provide customers with programmed responses. This approach may lead... View Details

Keywords: by Dina Gerdeman; Health; Entertainment & Recreation

January 2019 (Revised February 2024)
Teaching Note

Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing

By: Ayelet Israeli

Teaching Note for HBS No. 519-011. As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a... View Details

16 Apr 2001
Research & Ideas

Breaking the Code of Change

expressed as shareholder value. Its focus is on formal structure and systems. It is driven from the top with extensive help from consultants and financial incentives. Change is planned and programmatic. Theory O has as its purpose the... View Details

Keywords: by Michael Beer & Nitin Nohria

01 Dec 2023
News

Endless Possibilities

parent company. “It’s a place for possibilities, to explore and create relationships that are meaningful to the user.” Iosotaluno notes that trust, safety, and empowerment are key when it comes to user experience; to that end, more than 70 percent of the company’s... View Details

Keywords: Julia Hanna

07 Nov 2017
First Look

New Research and Ideas: November 7, 2017

Abstract—The most important of Lenin’s writings was, arguably, Imperialism: the Highest Stage of Capitalism. That work shifted the focus from workers’ struggles within one country to the dynamics of capitalism as a global system. The... View Details

Keywords: Carmen Nobel

16 Nov 2021
HBS Case

How a Company Made Employees So Miserable, They Killed Themselves

eliminate one-quarter of its 162,500-member workforce by the mid-2000s. Yet the company continued to struggle. In 2002, turnaround expert Thierry Breton took over as CEO, restructuring the company’s debt, reducing operating costs, and... View Details

Keywords: by Michael Blanding

April 1998
Case

Compaq, 1998

By: Steven C. Wheelwright and Matt Verlinden

In 1997, Compaq Computer Corp. had become a $25 billion powerhouse. It had accomplished its revenue growth projections, successfully made a number of strategic acquisitions, and increased its gross margins, principally by moving up market into servers, workstations,... View Details

Keywords: Mergers and Acquisitions; Transformation; Customer Relationship Management; Profit; Revenue; Growth and Development Strategy; Brands and Branding; Distribution Channels; Alliances; Customization and Personalization; Computer Industry