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Show Results For
- All HBS Web
(635)
- News (120)
- Research (447)
- Events (6)
- Multimedia (4)
- Faculty Publications (139)
- 02 Apr 2019
- First Look
New Research and Ideas, April 2, 2019
account, we present six studies, conducted in the field and in the lab. A pre-registered field experiment indicated that diners were 21.1% more likely to buy a bowl of chicken noodle soup when a sign revealing its ingredients also included the cafeteria’s costs to make... View Details
Keywords: Dina Gerdeman
- 19 Apr 2011
- First Look
First Look: April 19
elaborate geysers with Diet Coke as their main ingredient, were among the most viewed online videos at the time but were not initially sanctioned by the company. Donnelly knew that opening up the brand to creative consumers was necessary,... View Details
Keywords: Sean Silverthorne
- 13 May 2014
- First Look
First Look: May 13
eligible for a discount on the purchase price conditional on their achieving the sales targets set by the franchisor. We show that car dealers (franchisees) who exclusively deal in cars of the brand offered by the franchisor receive... View Details
Keywords: Sean Silverthorne
- 03 Jan 2017
- First Look
January 3, 2017
structure and liquidity policies—for tax or agency reasons—appears to be a key driver of their decision to simultaneously raise and pay out capital. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=48383 Online... View Details
Keywords: Carmen Nobel
- 05 Mar 2019
- First Look
New Research and Ideas, March 5, 2019
performance? Should a company choose to be in the sales prevention business? Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/619018-PDF-ENG Harvard Business School Case 318-111 Gilead Mexico With a breakthrough cure for... View Details
Keywords: Dina Gerdeman
- 15 Oct 2014
- Research & Ideas
Apple Pay’s Technology Adoption Problem
company will have trouble coming up with an equally compelling message to drive sales of a service that allows you to pay at the retail counter with a swipe of an iPhone. "What does it do for me as a consumer?" asks Associate... View Details
- 26 Jul 2016
- Research & Ideas
Where will Pokémon Go with Your Personal Information?
broke the shrink wrap on a package, they’d effectively accepted the licensing agreement. That whole concept of end-user licensing was revolutionary because it laid the groundwork for all the online licensing that came afterward—the... View Details
- 01 Sep 2018
- News
The True Value of a Tweet
much more easily do A/B testing and even more sophisticated tests to try to get at these questions—of online and offline behaviors—than you could in the past. It’s also just fun for us as experimentalists to try to come up with ingenious... View Details
Keywords: Jen McFarland Flint
- 01 Sep 2003
- News
These Are the Good Old Days
been introduced to the world of “blogs” — where teenagers, including her son Brendan and his friends, often keep online diaries. “But I’m not sure that the technological changes have been any more dramatic than during other 25-year... View Details
- 01 Jan 2003
- News
Greylock
orthopedic technology, we struck a deal to hire two entrepreneurs who had made important advances in hip and knee replacements." Thirty years ago, Stryker had revenues of $8 million; today it is the world's largest orthopedic company, with View Details
- 12 Mar 2013
- First Look
First Look: March 12
two-week online contest broadcast to participants outside academia and biomedical disciplines. Participants in our contest produced over 600 submissions containing 89 novel computational approaches to the problem. Thirty submissions... View Details
Keywords: Sean Silverthorne
- 20 Mar 2012
- First Look
First Look: March 20
Swatch Group, reflected on the positioning of Omega, its revived flagship brand. Which marketing strategy would best allow it to confront its main competitor, Rolex? And how would potential adjustments to Omega's product, pricing, distribution, and promotion strategies... View Details
Keywords: Sean Silverthorne
- 21 Jul 2015
- First Look
First Look: July 21, 2015
acquisitions of companies that were important providers of transaction software in the retail and hospitality industries. Now, in late November 2013, Nuti and his team were considering a third potential major acquisition: Digital Insight, a market leader in View Details
Keywords: Sean Silverthorne
- 31 Jul 2012
- First Look
First Look: July 31
sales through innovative deal structures. Purchase this case:http://hbr.org/search/912416-PDF-ENG Schuberg Philis Thomas J. DeLong and Daniela BeyersdorferHarvard Business School Case 412-092 The Dutch professional service firm Schuberg... View Details
Keywords: Carmen Nobel
- 09 Sep 2008
- First Look
First Look: September 9, 2008
http://www.hbs.edu/research/pdf/08-025.pdf Deterring Online Advertising Fraud Through Optimal Payment in Arrears Authors:Benjamin G. Edelman Abstract I develop a screening model with delayed payments and probabilistic delayed observation... View Details
Keywords: Sean Silverthorne
- 05 Sep 2017
- First Look
First Look at New Research and Ideas, September 5, 2017
boycott as well as a shareholder proposal to change its policies on political contributions. The case covers current campaign finance regulations as they relate to business as well as Target's lobbying activities regarding online View Details
Keywords: Sean Silverthorne
- 26 Jan 2010
- First Look
First Look: Jan. 26
Working PapersCompeting Ad Auctions: Multi-homing and Participation Costs Authors:Itai Ashlagi, Benjamin Edelman, and Hoan Soo Lee Abstract We model competing auctions for online advertising, with attention to the participation costs... View Details
Keywords: Martha Lagace
- 01 Dec 1999
- News
A Class Act
and leading to segmentation of the notes in 1991. Thus, for the past eight years, three versions of the notes have been published and sent to the appropriate classes. Technology may soon come to the rescue, however. At present, alumni may read the Class Notes View Details
Keywords: Nancy O. Perry
- 28 Jun 2011
- First Look
First Look: June 28
indicator we document that 1) inflow-driven buying pressure by mutual funds has a pronounced and persistent stock price impact, 2) the probability of an SEO increases by 59%, 3) insider sales increase by 7%, and 4) the probability of... View Details
Keywords: Sean Silverthorne
- 01 Jun 2018
- News
June 2018 Alumni and Faculty Books
less than $1 million in sales and 28 employees. But by 2007, Barker Steel was one of the largest independent rebar fabricators in North America with 12 locations throughout the Northeast, generating in some years more than $200 million in... View Details