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Show Results For
- All HBS Web
(3,570)
- People (11)
- News (1,294)
- Research (1,386)
- Events (34)
- Multimedia (56)
- Faculty Publications (772)
- March 2007
- Article
Internet Advertising and the Generalized Second Price Auction: Selling Billions of Dollars Worth of Keywords
By: Benjamin Edelman, Michael Ostrovsky and Michael Schwarz
We investigate the "generalized second-price" auction (GSP), a new mechanism used by search engines to sell online advertising. Although GSP looks similar to the Vickrey-Clarke-Groves (VCG) mechanism, its properties are very different. Unlike the VCG mechanism, GSP... View Details
Edelman, Benjamin, Michael Ostrovsky, and Michael Schwarz. "Internet Advertising and the Generalized Second Price Auction: Selling Billions of Dollars Worth of Keywords." American Economic Review 97, no. 1 (March 2007): 242–259. (Winner of the 2013 Prize in Game Theory and Computer Science from the Game Theory Society - for "the best paper at the interface of game theory and computer science in the last decade." Winner of the 2018 SIGecom Test of Time Award from the ACM Special Interest Group on E-Commerce - for "an influential paper or series of papers published between ten and twenty-five years ago that has significantly impacted research or applications exemplifying the interplay of economics and computation.")
- 27 Nov 2012
- News
Investors Demand CEO Face Time
- February 2005 (Revised April 2006)
- Case
Richard Grasso and the NYSE, Inc. (A)
By: William W. George and Andrew N. McLean
In 2003, the New York Stock Exchange faces heated controversy over the pay of Chairman Richard Grasso. Traces Grasso's development and his success serving stakeholders while transforming operations at the world's largest exchange. Describes how Grasso's compensation... View Details
Keywords: Financial Markets; Corporate Governance; Executive Compensation; Leadership; Performance; Financial Services Industry; New York (state, US)
George, William W., and Andrew N. McLean. "Richard Grasso and the NYSE, Inc. (A)." Harvard Business School Case 405-051, February 2005. (Revised April 2006.)
- 24 Jun 2019
- Blog Post
Chloe Ho, MBA 2019: Data-Driven and In Demand
After graduating at the University of Pennsylvania in 2012, Chloe Ho (MBA 2019) began her post-undergrad career in New York working for Morgan Stanley. While there, she served in a strategy and analytics... View Details
Keywords: Technology
- February 2022 (Revised October 2022)
- Case
Ample Hills Creamery
By: Tom Eisenmann, Lindsay N. Hyde and Tom Quinn
Ample Hills Creamery started in 2010 as a temporary ice cream pushcart in Brooklyn, New York City. On the strength of inventive flavors and clever marketing, husband-and-wife founders Brian Smith and Jackie Cuscuna built a premium, artisanal dessert empire of 16 retail... View Details
Keywords: Brands and Branding; Business Growth and Maturation; Partners and Partnerships; Logistics; Profit; Insolvency and Bankruptcy; Food and Beverage Industry
Eisenmann, Tom, Lindsay N. Hyde, and Tom Quinn. "Ample Hills Creamery." Harvard Business School Case 822-073, February 2022. (Revised October 2022.)
- November 2007 (Revised March 2018)
- Case
Maidenform Bras
By: Tom Nicholas
Uses Ida Rosenthal's entrepreneurship in brassieres to explore how economic, social, and demographic changes reshaped gender and business enterprises in early- to mid-20th century America. It shows the importance of timing and geography to Rosenthal's new firm in New... View Details
Keywords: Geographic Location; Marketing; Entrepreneurship; Gender; Change; Apparel and Accessories Industry
Nicholas, Tom. "Maidenform Bras." Harvard Business School Case 808-095, November 2007. (Revised March 2018.)
- 08 Dec 2017
- News
Why Many Women Social Entrepreneurs Avoid Commercial Models
- February 1994 (Revised May 1995)
- Case
Metallgesellschaft AG
By: David F. Hawkins and Guy J. Weyns
Metallgesellschaft AG is a commodity and engineering conglomerate based in Frankfurt am Main, Germany. Metallgesellschaft Corp., a New York based subsidiary of the group, has made oil trading and hedging errors that could drive the group into insolvency. The impact of... View Details
Keywords: Accounting Audits; Business Conglomerates; Forecasting and Prediction; Trade; Non-Renewable Energy
Hawkins, David F., and Guy J. Weyns. "Metallgesellschaft AG." Harvard Business School Case 194-097, February 1994. (Revised May 1995.)
- 31 Oct 2012
- News
Industry Adapts Quickly to Storm
- 15 Sep 2015
- Blog Post
Advice from an Intern
The last time I was an intern was nearly 10 years ago, when I was an undergrad working in New York for a magazine and banking about $10 an hour. Now as an MBA student, I’m getting the unusual chance to... View Details
Keywords: All Industries
- 05 Dec 2013
- Op-Ed
Encourage Breakthrough Health Care by Competing on Products Rather Than Patents
Like many people interested in the tangled connections between health care progress and intellectual property rights, I avidly followed the Myriad Genetics case, decided by the Supreme Court this June 13. In sum, molecular diagnostics... View Details
- 18 Jan 2022
- Video
Professor Sunil Gupta: Framework
- April 2005 (Revised February 2006)
- Case
L'Oreal and the Globalization of American Beauty
By: Geoffrey G. Jones, David Kiron, Vincent Dessain and Anders Sjoman
Examines L'Oreal's acquisition of leading U.S. cosmetics brands, including Maybelline, Redken, and Kiehl's, and their subsequent renewal and globalization. Reviews the history of L'Oreal, now the world's largest cosmetics company, from its origins in France in 1907.... View Details
Keywords: Management; Corporate Strategy; Problems and Challenges; Brands and Branding; Business History; Globalization; Acquisition; Beauty and Cosmetics Industry; Consumer Products Industry; France; United States
Jones, Geoffrey G., David Kiron, Vincent Dessain, and Anders Sjoman. "L'Oreal and the Globalization of American Beauty." Harvard Business School Case 805-086, April 2005. (Revised February 2006.)
- 04 Nov 2015
- News
Q. & A. Why Are More Companies Passing on Going Public?
- 22 Aug 2012
- News
The World's Most Powerful Couples In 2012
- 15 Dec 2009
- News
International Emmy Award for Best Documentary
- 25 May 2011
- News
Online grocery market reaches maturity
- 04 Jan 2013
- News
Branding Yoga: Good Business or Blasphemy?
- September 2016 (Revised November 2017)
- Case
Casper Sleep Inc.: Marketing the 'One Perfect Mattress for Everyone'
By: Robert J. Dolan
“A Warby Parker of mattresses? Somebody is going to do it. Why not us?”
This was the topic of a conversation begun in spring 2013 among Gabe Flateman, Philip Krim, Neil Parikh, and T. Luke Sherwin. The four met as members of a New York City venture accelerator... View Details
Keywords: Mattress; Sleep; Marketing; Business Model; Marketing Channels; Adoption; Sales; Consumer Products Industry
Dolan, Robert J. "Casper Sleep Inc.: Marketing the 'One Perfect Mattress for Everyone'." Harvard Business School Case 517-042, September 2016. (Revised November 2017.)