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November 2015 (Revised January 2017)
Case

Uber: Changing the Way the World Moves

By: Youngme Moon

In 2015, Uber is building what may be the largest point-to-point transportation network of its kind; it is literally changing the way the world moves. But unlike traditional transportation logistics companies like FedEx, Uber has an incredibly lightweight... View Details

Keywords: Service; Innovation; Pricing; Customer Loyalty; Uber; Taxi; Sharing Economy; On-demand Economy; Marketing; Operations; Strategy; Disruption; Customer Satisfaction; Transportation; Consumer Behavior

June 1995 (Revised August 1995)
Background Note

Managing IT in the 1990s: Communications Technology

By: Lynda M. Applegate and Geoffrey Bock

Provides an overview of the basic technologies that comprise the communications infrastructure of a firm. Network architecture, wide area networks, local area networks, communication media, network protocols, and basic principles of data transmission over networks are... View Details

Keywords: Management; Information Technology; Communication Technology

July 2024
Case

Stellar Development Foundation

By: Shai Benjamin Bernstein, Scott Duke Kominers and George Gonzalez

Blockchain pioneer Stellar Development Foundation oversees one of the earliest and largest crypto networks (Stellar) and the management of its native token XLM. The foundation partnered with cross-border payments provider MoneyGram to help on and off-ramp... View Details

Keywords: Blockchain; Cryptocurrency; Payments; Business or Company Management; Networks; Partners and Partnerships; Currency; Entrepreneurship; Technology Industry

July 2024 (Revised January 2025)
Case

Rockefeller Philanthropy Advisors: Bringing Systematic Investment to Philanthropy

By: Lauren Cohen, Hao Gao, Alexander Bischoff and Sophia Pan

Melissa Berman, CEO of Rockefeller Philanthropy Advisors (RPA), evaluated her client’s philanthropy project and its mediocre performance. RPA was a segment of the Rockefeller Family Office’s Philanthropy Department, becoming an independent charity in 2002. Consistently... View Details

April 2010
Supplement

Howard Roizen

By: Kathleen L. McGinn and Nicole Tempest

Howard Roizen, a venture capitalist at SOFTBANK Venture Capital and a former entrepreneur, maintains an extensive personal and professional network. He leverages this network to benefit both himself and others. The case considers the steps he's taken to build and... View Details

Keywords: Networks; Prejudice and Bias; Venture Capital; Fairness; Entrepreneurship; Gender

September 1998 (Revised March 1999)
Case

Sun Microsystems and the N-tier Architecture

By: Richard L. Nolan and Kelley Porter

Sun Microsystems is a pioneer in networking computing. Sun's servers maintain a large market share and are considered highly scaleable. The case describes the n-tier architecture for building and managing large networks in which thousands of workers and customers are... View Details

Keywords: Information Infrastructure; Information Technology; Technological Innovation; Business Strategy; Innovation Strategy; Information Technology Industry

March 1993 (Revised June 1995)
Case

Singapore TradeNet: The Tale Continues

By: Lynda M. Applegate, John L. King and Boon-Siong Neo

Continues the story of Singapore Network Services Pte. Ltd. (SNS), which was created to initiate and manage the creation of value-added networks for trade and other aspects of commerce in the island nation of Singapore. SNS built on its TradeNet experience to develop... View Details

Keywords: Internet and the Web; Information Infrastructure; Internet and the Web; Profit Sharing; Partners and Partnerships; Trade; Business and Government Relations; Web Services Industry; Singapore

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Article

Embeddedness and New Idea Discussion in Professional Networks: The Mediating Role of Affect-Based Trust

By: Roy Y.J. Chua, M.W. Morris and P. Ingram

This article examines how managers' tendency to discuss new ideas with others in their professional networks depends on the density of shared ties surrounding a given relationship. Consistent with prior research which found that embeddedness enhances information flow,... View Details

Keywords: Information; Networks; Trust

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August 2015 (Revised June 2019)
Case

Shonda Rhimes' ShondaLand

By: Anita Elberse and Henry McGee

In January 2015, superstar television creator Shonda Rhimes, whose production company ShondaLand dominates American television's most competitive and lucrative night with three shows in primetime on network ABC's Thursday night, is plotting the future. One challenge... View Details

Keywords: Entertainment; Television; Broadcasting; Creative Industries; Television Industry; Product Portfolio Management; Superstar; Talent Management; Television Entertainment; Media; Creativity; Marketing; Talent and Talent Management; Personal Development and Career; Media and Broadcasting Industry; United States

December 2005 (Revised January 2007)
Case

Los Grobo

Los Grobo, a grain farming company based in Argentina, must decide whether to expand internationally to neighboring Paraguay and Uruguay. Los Grobo has built an IT-facilitated network with hundreds of participants who work together to produce corn and soybeans. Los... View Details

Keywords: Expansion; Information Technology; Supply Chain Management; Global Range; Globalization; Agriculture and Agribusiness Industry; Paraguay; Argentina; Uruguay

June 2023
Supplement

Clash of Two Giants Simulation Exercise

By: Feng Zhu and Marco Iansiti

Many markets are organized around platforms that connect consumers with complementary applications and services. These platforms are two-sided because both sides - consumers and those providing applications or services - need access to the same platform to interact. A... View Details

Keywords: Customer Acquisition; Platform Strategy; Technology Platform; Digital Platforms; Competitive Strategy; Network Effects

August 2006
Case

Cellular Service

Background on cellular service technology and "friends and family" plans as foundation for discussing network effects. View Details

Keywords: Network Effects

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2006
Working Paper

The Value of a 'Free' Customer

By: Sunil Gupta, Carl F. Mela and Jose M. Vidal-Sanz

Central to a firm's growth and marketing policy is the revenus and profit potential of its customer assets. As a result, there has been a recent proliferation of work regarding customer lifetime value. However, extant research in this area is silent regarding how to... View Details

Keywords: Customer Value and Value Chain; Auctions; Network Effects; Business Strategy

May 2011 (Revised March 2012)
Supplement

Global Knowledge Management at Danone (B)

By: Amy C. Edmondson, Ruth Dittrich and Daniela Beyersdorfer

The (B) case gives an update on the development of knowledge management at Danone two years after the (A) case: The Networking Attitude spread throughout the company and the question is posed whether Danone should move to virtual networking in addition to face-to-face... View Details

Keywords: Knowledge Management

October 1996
Background Note

Building Effective One-on-One Work Relationships

By: Linda A. Hill

Addresses how to build effective one-on-one work relationships. Spells out the importance of analyzing your network and understanding on whom you are dependent. Also provides some criteria for assessing the quality of your relationships. Finally, it discusses how to... View Details

Keywords: Performance Effectiveness; Quality; Networks; Conflict and Resolution

February 2014 (Revised August 2016)
Case

Strava

By: Joseph B. Lassiter III, William A. Sahlman and Sid Misra

Strava is a new fast-growing social network for the avid cyclist and runner. The Strava case traces the entrepreneurial journey of two serial entrepreneurs who have been co-founders in a prior venture, and who have co-founded Strava 3 years ago. The protagonists must... View Details

2021
Chapter

Generating Social Entrepreneurship Knowledge: International Research Collaboration on a Hemispheric Level

By: James E. Austin, Gabriel Berger, Rosa Amelia González, Roberto Gutiérrez, Iván D. Lobo and Alfred Vernis

Provide insights on how social entrepreneurship (SE) knowledge can be more effectively generated by universities through the entrepreneurial creation and effective management of a knowledge network centered on international collaborative research; illuminate how one... View Details

Keywords: Social Entrepreneurship; Knowledge; Networks; Collaborative Innovation and Invention; Global Range

Article

Collaboration Networks, Structural Holes, and Innovation: A Longitudinal Study

By: Gautam Ahuja

To assess the effects of a firm's network of relations on innovation, this paper elaborates a theoretical framework that relates three aspects of a firm's ego network-direct ties, indirect ties, and structural holes (disconnections between a firm's partners)—to the... View Details

Keywords: Strategy; Social and Collaborative Networks; Innovation and Invention; Chemical Industry

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2023
Working Paper

Labor Reactions to Credit Deterioration: Evidence from LinkedIn Activity

We provide the first analysis of workers’ on-the-job networking activity following their firm’s credit deterioration. Using high-frequency networking on LinkedIn, we show that workers initiate more connections immediately following adverse credit shocks. We propose a... View Details

July 2006 (Revised February 2007)
Case

LinkedIn (A)

By: Mikolaj Jan Piskorski

In the summer of 2005, LinkedIn, a two-year-old start-up, was choosing between two options to monetize its 5 million business people network. Members could contact each other through trusted intermediaries on the network to offer or seek jobs, consulting engagements,... View Details

Keywords: Risk and Uncertainty; Business Growth and Maturation; Internet and the Web; Social and Collaborative Networks; Business Startups; Growth and Development Strategy; Service Industry

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