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  • 28 Oct 2015
  • Research & Ideas

A Dedication to Creation: India's Ad Man Ranjan Kapur

as a glamorous thing. You were dealing with multinational companies coming from the United Kingdom and the United States, so it became much more of an elitist culture. Q: What was the economic scene like for entrepreneurs in India during... View Details
Keywords: by Sean Silverthorne; Advertising
  • 24 Jul 2000
  • Research & Ideas

Global Brands: Connecting With Consumers Across Boundaries

hand, found this more of an American phenomenon than a European one. "There is not a single German brand being communicated in the same way around the world," he said. For multinational Nestlé, the truth fell somewhere in... View Details
Keywords: by James E. Aisner
  • 19 Jul 2011
  • First Look

First Look: July 19

leaves a set of information-rich trades by "opportunistic" insiders that contain all the predictive power in the insider trading universe. A portfolio strategy that focuses solely on opportunistic traders yields value-weighted... View Details
Keywords: Sean Silverthorne
  • 01 Mar 2011
  • News

James McNerney Jr.

Island native Jim McNerney (MBA ’75). Later, his résumé would include stints at blue-chip companies like Procter & Gamble, McKinsey & Co., and General Electric, where he led various divisions of the multinational giant (including GE... View Details
Keywords: Julia Hanna; interview; Transportation Equipment Manufacturing; Manufacturing; Air Transportation; Transportation
  • 30 Jun 2003
  • Research & Ideas

Computer Security is For Managers, Too

for companies to explain their rationale for the limitations they place on computer usage. Control access to your systems. You don't allow just anyone off the street to wander in and use your company's fax machines or sit in on a strategy... View Details
Keywords: by Robert D. Austin & Christopher A.R. Darby
  • 03 May 2011
  • First Look

First Look: May 3

Business Review 89, no. 5 (May 2011) Abstract Although there's ample research to guide marketers in naming new products, little of it has addressed follow-on offerings, even though these make up the bulk of new products in many industries. Companies have two basic... View Details
Keywords: Sean Silverthorne
  • 24 Jul 2018
  • First Look

New Research and Ideas, July 24, 2018

have declined. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=52494 Harvard Business School Case 118-010 The Oakland Athletics: Strategy & Metrics for a Budget No abstract available. Purchase this... View Details
Keywords: Dina Gerdeman
  • 12 Oct 1999
  • Research & Ideas

Porter’s Perspective: Competing in the Global Economy

linkages with the local economy. Another approach to cluster development is to attract multinationals that will become demanding customers of local suppliers. After that, it's essential to create specialized training programs in the local... View Details
Keywords: Re: Michael E. Porter
  • February 5, 2009
  • Comment

In Praise of Marketing

By: John A. Quelch
Many dismiss marketing as manipulative, deceptive, and intrusive. Marketing, they argue, focuses too much of our attention on material consumption. More recently, Benjamin Barber, in his 2007 book Consumed, claims that marketing is "sucking up the air from every other... View Details
Keywords: Marketing; Consumer Loyalty; Local Vs. Global Branding; Multi-national Brands; Misleading and Fraudulent Advertising; Customer Value and Value Chain; Customer Satisfaction; Globalized Economies and Regions; Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; Globalized Markets and Industries; Brands and Branding; Marketing Communications; Marketing Strategy; Product Positioning
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  • 24 Feb 2015
  • First Look

First Look: February 24

Marquis, Sergey Filippov, Henk-Jan Haasnoot, and Martijn van der Steen Abstract—This study investigates the role of national and organizational culture in day-to-day activities of multinational project teams, specifically focusing on... View Details
Keywords: Sean Silverthorne
  • 01 Jun 2003
  • News

Student Conferences, at a Glance

technology, financial services, security, and Web services. The worst of the media industry’s recession may be over. The popularity of integrating various media properties (e.g., AOL Time Warner) appears to be waning. Latin American Business Conference The Road Ahead:... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 16 Apr 2013
  • First Look

First Look: April 16

held online retailer of shoes, clothing, and other soft-line retail categories, learned that Amazon.com, a $19 billion multinational online retailer, had won its Board of Directors' approval to offer to merge the two companies. Amazon had... View Details
Keywords: Sean Silverthorne
  • May 2021
  • Teaching Note

From Globalization to Dual Digital Transformation: CEO Thierry Breton Leading Atos Into 'Digital Shockwaves'

By: Tsedal Neeley
Teaching Note for HBS Case Nos. 419-027 and 419-046. Thierry Breton, chairman and CEO of IT company Atos, faces a pivotal juncture. After spending eight intense years scaling the company globally to over 100,000 employees in 70 countries, he sees digital shockwaves... View Details
Keywords: Multinational Firms and Management; Transformation; Strategy; Disruption; Employees; Competency and Skills; Training; Organizational Culture; Digital Transformation; Information Technology Industry
Related
  • June 2024 (Revised December 2024)
  • Case

Climate Governance at Linde plc (A)

By: Lynn S. Paine, Suraj Srinivasan, Emilie Billaud and Vincent Dessain
In July 2023, the Linde plc board of directors' sustainability committee convened in London to review the company's environmental performance, with a focus on decarbonization and clean energy. Linde was the world's largest industrial gas supplier, with a workforce of... View Details
Keywords: Climate Change; Environmental Sustainability; Green Technology; Multinational Firms and Management; Corporate Accountability; Corporate Disclosure; Corporate Governance; Governing and Advisory Boards; Compensation and Benefits; Innovation Strategy; Leading Change; Goals and Objectives; Business and Shareholder Relations; Chemical Industry; United States; Germany; Europe; North America; London
Related
  • 18 Feb 2009
  • First Look

First Look: February 18, 2009

to 34 year old males. Hirai was determined to restore that supremacy, in the current generation or the next. He knew that, whether or not he publicly defined SCEI's strategy as a response to Wii, he had to find a way for his company to... View Details
Keywords: Martha Lagace
  • June 2024
  • Supplement

Climate Governance at Linde plc (B)

By: Lynn S. Paine, Suraj Srinivasan, Emilie Billaud and Vincent Dessain
In July 2023, the Linde plc board of directors' sustainability committee convened in London to review the company's environmental performance, with a focus on decarbonization and clean energy. Linde was the world's largest industrial gas supplier, with a workforce of... View Details
Keywords: Climate Change; Environmental Sustainability; Green Technology; Multinational Firms and Management; Corporate Accountability; Corporate Disclosure; Corporate Governance; Governing and Advisory Boards; Compensation and Benefits; Innovation Strategy; Leading Change; Goals and Objectives; Business and Shareholder Relations; Chemical Industry; Energy Industry; United States; Germany; Europe; North America; London
Related
  • 30 Oct 2006
  • First Look

First Look: October 31, 2006

productivity externalities in the host country generated by foreign multinational companies. We propose a mechanism that emphasizes the role of local financial markets in enabling foreign direct investment (FDI) to promote growth through... View Details
Keywords: Sean Silverthorne
  • 01 Apr 2001
  • News

Student Conferences Tackle Business Issues

gospel brunch and an afternoon basketball challenge on Sunday. Billed as a catalyst for strengthening management skills, networking, and exploring strategies that will lead African Americans to success in today’s business world, the... View Details
Keywords: Business Schools & Computer & Management Training; Educational Services
  • 06 Feb 2007
  • First Look

First Look: February 6, 2007

http://www.hbs.edu/research/pdf/07-046.pdf   Cases & Course MaterialsBroadcast Television in the Broadband World Harvard Business School Note 707-486 What strategies have the top four (NBC, CBS, ABC, and FOX) broadcast television... View Details
Keywords: Martha Lagace
  • 08 Oct 2013
  • First Look

First Look: October 8

fundamental business model has not changed in more than 100 years: very smart outsiders go into organizations for a finite period of time and recommend solutions for the most difficult problems confronting their clients. But at traditional strategy-consulting firms,... View Details
Keywords: Sean Silverthorne