Publications

November 2005
Case

Inventec Corporation

By: Krishna G. Palepu and Ingrid Vargas

Inventec Corp., with $4.5 billion in annual revenues, was one of Taiwan's leading original design manufacturers (ODMs). Inventec designed and manufactured electronic products such as computers, servers, MP3 players, PDAs, and cellular telephones for client companies... View Details

Keywords: Multinational Firms and Management; Competitive Strategy; Emerging Markets; Manufacturing Industry; Electronics Industry; China; India

April 1998 (Revised September 1998)
Case

Jan Eriksson at Novartis Indonesia (A)

By: Carin-Isabel Knoop and Anthony St. George

Jan Eriksson is the country manager of the Novartis AG joint venture in Indonesia. At the time of the case, Novartis is the world's largest pharmaceutical company. The case describes the steps Eriksson took to merge the Indonesian operations of Novartis' parents,... View Details

Keywords: Multinational Firms and Management; Joint Ventures; Financial Crisis; Pharmaceutical Industry; Indonesia

1990
Chapter

New Challenges for Japanese Multinationals: Is Organizational Adaptation Their Achilles Heel?

By: C. A. Bartlett and H. Yoshihara

Keywords: Multinational Firms and Management; Organizational Change and Adaptation; Problems and Challenges; Japan

May 1994 (Revised July 1994)
Case

International Sourcing in Athletic Footwear: NIKE and Reebok

Nike and Reebok, the two largest athletic footwear companies, look to contractors in Asia to manufacture their shoes. Sourcing from Asia offers advantages of low cost and flexibility, but raises questions about human rights and corporate responsibility. How Nike and... View Details

Keywords: Rights; Multinational Firms and Management; Corporate Social Responsibility and Impact; Apparel and Accessories Industry

November 2008
Teaching Note

Royal DSM N.V.: Information Technology Enabling Business Transformation (TN)

By: Lynda M. Applegate and Deborah Soule

Teaching Note for [807167]. View Details

Keywords: Multinational Firms and Management; Knowledge Use and Leverage; Information Technology; Transformation; Consumer Products Industry; Food and Beverage Industry

24 Apr 2014
News

Driving the family business onto a global stage

Anand Mahindra (AB 1977, MBA 1981), as chairman and managing director of Mahindra & Mahindra (M&M), has grown the family business into a thriving Indian multinational automotive manufacturing corporation, creating jobs for thousands. Not... View Details

19 Dec 2006
First Look

First Look: December 19, 2006

Mass.: The MIT Press, 2006 Abstract Can financial integration, particularly the cross-border investments of multinational firms, help explain the synchronization of business cycles? This paper presents evidence on the comovement of... View Details

Keywords: Sean Silverthorne

Harold S. Geneen

Geneen diversified International Telephone and Telegraph through acquiring shares of companies ranging from the Sheraton Hotel Chain to the Hartford Insurance Company. Geneen grew his firm from $765 million to $8.5 billion in revenues to... View Details

Keywords: Communications

06 May 2014
First Look

First Look: May 6

This article examines product market strategy from the perspective of positioning, using the value-based strategy framework. Publisher's link: http://www.palgraveconnect.com/esm/doifinder/10.1057/9781137294678.0543 Working Papers The Global Agglomeration of View Details

Keywords: Sean Silverthorne

July 1997
Case

Walt Disney's Dennis Hightower: Weaving Together the European Operations

By: Ashish Nanda

The case describes the actions taken by Dennis Hightower as president of Disney Consumer Products in Europe and the Middle East from 1988 to 1994. It focuses on how he has gone about establishing a regional office and knitting local operations closer together, the... View Details

Keywords: Organizational Change and Adaptation; Business or Company Management; Multinational Firms and Management; Entertainment and Recreation Industry; Middle East; Europe

08 May 2015
News

Adopting a common language can strengthen global companies

Multinational firms are increasingly mandating a common language—typically English—to gain efficiencies and enhance collaboration overall. Associate Professor Tsedal Neeley has discovered, however, that... View Details

March 1997 (Revised April 2011)
Case

Gillette Singapore: Managing Global Business Integration on the Ground (A)

By: Rosabeth M. Kanter and Thomas Dretler

The general manager of Gillette Singapore faces issues of managing change during the company's global integration with Parker Pen. View Details

Keywords: Mergers and Acquisitions; Change Management; Multinational Firms and Management; Integration; Retail Industry; Singapore

14 Oct 2014
First Look

First Look: October 14

Publications October 2014 Journal of International Economics The Global Agglomeration of Multinational Firms By: Alfaro, Laura, and Maggie Xiaoyang Chen Abstract—The explosion of View Details

Keywords: Sean Silverthorne

December 2014 (Revised October 2017)
Case

Social Business at Novartis: Arogya Parivar

By: Michael E. Porter, Mark R. Kramer and David Lane

Late in 2013, Novartis CEO Joseph Jimenez was considering whether or how to deepen the company's investment in Arogya Parivar, its profitable program that sold Novartis medicines in rural India while expanding access to medicine and health information to millions of... View Details

Keywords: Shared Value; India; Kenya; Vietnam; Novartis; Arogya Parivar; Social Business; Multinational Firms and Management; Competitive Advantage; Corporate Social Responsibility and Impact; Pharmaceutical Industry; Viet Nam; Kenya; India

July 2007 (Revised September 2009)
Case

CEMEX's Foundations for Sustainability

By: Rosabeth M. Kanter, Pamela Yatsko and Ryan Raffaelli

Keywords: Multinational Firms and Management; Competitive Strategy; Change Management; Emerging Markets; Construction Industry; Mexico; Egypt; United States

March 2002 (Revised October 2005)
Case

Wal-Mart in 2002

By: David B. Yoffie and Yusi Wang

In its first quarter of 2002, Wal-Mart became the largest company on the globe (by sales) and expanded into Japan. Was the giant retailer unstoppable? This case explores Wal-Mart's top issues in fueling top- and bottom-line growth: diversification into groceries, new... View Details

Keywords: Diversification; Expansion; Multinational Firms and Management; Corporate Strategy; Global Strategy; Retail Industry; Japan; United States

October 1995 (Revised October 1996)
Case

Disney Consumer Products in Lebanon

By: John A. Quelch

The managing director of Disney Consumer Products for Europe and the Middle East is reviewing recent market research in Lebanon regarding the sales potential of Disney licensed products and assessing the pros and cons of several distribution options. View Details

Keywords: Distribution; Multinational Firms and Management; Market Entry and Exit; Brands and Branding; Consumer Products Industry; Lebanon

March 1991 (Revised June 1993)
Case

Chevron Corp.: Corporate Image Advertising

By: John A. Quelch

Describes a series of advertising research studies conducted by Chevron to monitor the effectiveness of its corporate advertising. Specific research approaches covered include the McCollum-Spielman and Communications Techniques. The Vals Typology developed by Stanford... View Details

Keywords: Surveys; Multinational Firms and Management; Research; Advertising; Brands and Branding; Energy Industry; United States