Markets - Publications - Faculty & Research

12 Jan 2013
News

Striking a balance on money market funds

September 2004 (Revised April 2005)
Case

U.S. Market Framework for Gasoline, The: Individual Incentives and Societal Goals in Global Markets

By: Bruce R. Scott and Edward Murphy

Traces the role of gasoline taxes in financing U.S. highways and the use of regulations to increase fuel economy to show how and why the U.S. market framework for gasoline is so different from that in Europe. Focuses on whether the U.S. tax should be raised, as... View Details

Keywords: Taxation; Governing Rules, Regulations, and Reforms; Energy Sources; Digital Platforms; Sovereign Finance; Growth and Development Strategy; United States; Europe

Citation

Educators

Web

Marketing Curriculum - Faculty & Research

Marketing Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students MBA Required Curriculum (FIRST YEAR) Marketing The objectives of this course are to demonstrate the role of... View Details

Research Summary

Marketing Challenges in India

By: Das Narayandas

Das is writing a series of field cases that explore the challenges faced by firms in the rapidly evolving and growing Indian economy. View Details

February 2022 (Revised April 2022)
Module Note

Market Imperfections and Strategy

By: Hong Luo

Citation

Purchase

January 2003 (Revised March 2003)
Teaching Note

Wal-Mart Neighborhood Markets (TN)

By: David E. Bell

Teaching Note for (9-503-034). View Details

Keywords: Retail Industry; United States

Citation

Purchase

September 1983 (Revised May 1986)
Background Note

Marketing 1995: A Scenario

Citation

Find at Harvard

February 1980 (Revised March 1980)
Background Note

Note on Marketing Organization

Citation

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Article

Marketing the Premium Product

By: John A. Quelch

Citation

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20 Aug 2010
News

Winning in Emerging Markets

TeachingInterests

Marketing Models Doctoral Seminar

This course is a doctoral level course on Quantitative Marketing. We will cover methodological as well as substantive topics this semester. Methodological topics include: Choice models, Entry and Exit models, Dynamic structural models, Bayesian estimation methods... View Details

Strategies for Two-Sided Markets

Many blockbuster products and services that have redefined the global business landscape are built around platforms that tie together two distinct groups of users in a network. Examples include credit cards that link consumers and merchants; operating systems that... View Details