Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (730) Arrow Down
Filter Results: (730) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (3,752)
    • Faculty Publications  (730)

    Show Results For

    • All HBS Web  (3,752)
      • Faculty Publications  (730)

      Marketing EffectivenessRemove Marketing Effectiveness →

      ← Page 29 of 730 Results →

      Are you looking for?

      →Search All HBS Web
      • 2007
      • Working Paper

      Investor Sentiment in the Stock Market

      By: Malcolm Baker and Jeffrey Wurgler
      Real investors and markets are too complicated to be neatly summarized by a few selected biases and trading frictions. The "top down" approach to behavioral finance focuses on the measurement of reduced form, aggregate sentiment and traces its effects to stock returns.... View Details
      Keywords: Investment; Markets; Behavioral Finance; Stocks
      Citation
      Related
      Baker, Malcolm, and Jeffrey Wurgler. "Investor Sentiment in the Stock Market." NBER Working Paper Series, No. 13189, June 2007.
      • 2007
      • Working Paper

      Platform Envelopment

      By: Thomas Eisenmann, Geoffrey Parker and Marshall Van Alstyne
      Due to network effects and switching costs in platform markets, entrants generally must offer revolutionary functionality. We explore a second entry path that does not rely upon Schumpeterian innovation: platform envelopment. Through envelopment, a provider in one... View Details
      Keywords: Digital Platforms; Market Entry and Exit; Network Effects
      Citation
      Read Now
      Related
      Eisenmann, Thomas, Geoffrey Parker, and Marshall Van Alstyne. "Platform Envelopment." Harvard Business School Working Paper, No. 07-104, June 2007. (Revised September 2008, October 2009, July 2010.)
      • June 2007
      • Article

      Which Levers Boost ROI?

      By: Margeaux Cvar and John A. Quelch
      The article refers to ROI, or return on investment, and focuses on a rational strategy for financial markets that uses outside industry comparisons. The first step is to identify parallel businesses that have similar characteristics such as growth, capital, and market... View Details
      Keywords: Mathematical Methods; Financial Markets; Investment Return
      Citation
      Find at Harvard
      Related
      Cvar, Margeaux, and John A. Quelch. "Which Levers Boost ROI?" Harvard Business Review 85, no. 6 (June 2007): 21–24.
      • April 2007
      • Article

      Wintel: Cooperation and Conflict

      By: Ramon Casadesus-Masanell and David B. Yoffie
      We study competitive interactions between Intel and Microsoft, two producers of complementary products. In a system of complements, like the PC, the value of the final product depends on how well the different components work together. This, in turn, depends on the... View Details
      Keywords: Conflict and Resolution; Competition; Cooperation; Value; Performance Effectiveness; Research and Development; Motivation and Incentives; Investment; Price; Product Launch; Product
      Citation
      Find at Harvard
      Related
      Casadesus-Masanell, Ramon, and David B. Yoffie. "Wintel: Cooperation and Conflict." Management Science 53, no. 4 (April 2007): pp. 584–598.
      • March 2007 (Revised October 2008)
      • Case

      The Vancouver 2010 Olympics

      By: Anita Elberse, Catherine Anthony and Joshua Callahan
      It is February 2007, exactly three years before Vancouver hosts the 2010 Winter Olympics. Judy Rogers, City Manager for the City of Vancouver and a member of the Board of Directors for Vancouver's Organizing Committee (VANOC), is keen to ensure the Games will have a... View Details
      Keywords: Globalized Markets and Industries; Social Marketing; Business and Government Relations; Business and Stakeholder Relations; Conflict and Resolution; Sports; Public Administration Industry; Sports Industry; Vancouver
      Citation
      Educators
      Purchase
      Related
      Elberse, Anita, Catherine Anthony, and Joshua Callahan. "The Vancouver 2010 Olympics." Harvard Business School Case 507-049, March 2007. (Revised October 2008.)
      • March 2007 (Revised March 2010)
      • Case

      Rovna Dan: The Flat Tax in Slovakia

      By: Laura Alfaro, Rafael M. Di Tella, Ane Damgaard Jensen and Vincent Marie Dessain
      Explores the tax policy choices made by Slovakia and the impact of reforms. Set in 2006, looks at the decision facing new Prime Minister Robert Fico as he faces the public's "reform fatigue." Traces the development of tax and fiscal policies since Slovakia's... View Details
      Keywords: Investment; Governing Rules, Regulations, and Reforms; Policy; Taxation; Labor; Welfare; Slovakia
      Citation
      Educators
      Purchase
      Related
      Alfaro, Laura, Rafael M. Di Tella, Ane Damgaard Jensen, and Vincent Marie Dessain. "Rovna Dan: The Flat Tax in Slovakia." Harvard Business School Case 707-043, March 2007. (Revised March 2010.)
      • January 2007 (Revised December 2007)
      • Case

      PSI: Social Marketing Clean Water

      By: V. Kasturi Rangan, Nava Ashraf and Marie Bell
      Senior management at PSI, arguably the world's largest and most successful social marketer with impressive achievements in the field of family planning, HIV/AIDS, and malaria prevention must determine what to do about their slow-to-take-off clean water initiative.... View Details
      Keywords: Investment Funds; Health Care and Treatment; Social Marketing; Natural Environment; Social Enterprise; Business Strategy
      Citation
      Educators
      Purchase
      Related
      Rangan, V. Kasturi, Nava Ashraf, and Marie Bell. "PSI: Social Marketing Clean Water." Harvard Business School Case 507-052, January 2007. (Revised December 2007.) (Request a courtesy copy.)
      • December 2006
      • Article

      Europe vs America: Institutional Hysteresis in a Simple Normative Model

      By: Rafael Di Tella and Robert MacCulloch
      We show how the differences in US and European institutions can arise in a normative model. The paper focuses on the labor market and the government's decision to set unemployment benefits in response to an unemployment shock. The government balances insurance... View Details
      Keywords: Optimal Unemployment Benefits; Labor Market Institutions; Hysteresis; Europe; United States
      Citation
      Find at Harvard
      Read Now
      Related
      Di Tella, Rafael, and Robert MacCulloch. "Europe vs America: Institutional Hysteresis in a Simple Normative Model." Journal of Public Economics 90, no. 12 (December 2006): 2161–86.
      • 2006
      • Working Paper

      The Value of a 'Free' Customer

      By: Sunil Gupta, Carl F. Mela and Jose M. Vidal-Sanz

      Central to a firm's growth and marketing policy is the revenus and profit potential of its customer assets. As a result, there has been a recent proliferation of work regarding customer lifetime value. However, extant research in this area is silent regarding how to... View Details

      Keywords: Customer Value and Value Chain; Auctions; Network Effects; Business Strategy
      Citation
      Read Now
      Related
      Gupta, Sunil, Carl F. Mela, and Jose M. Vidal-Sanz. "The Value of a 'Free' Customer." Harvard Business School Working Paper, No. 07-035, December 2006.
      • November 2006 (Revised May 2025)
      • Case

      Eli Lilly: Developing Cymbalta

      By: Elie Ofek and Ron Laufer
      Anticipating the expiration of its Prozac patent, Eli Lilly has to make tough decisions regarding the development of its next-generation antidepressant drug. In particular, the company needs to decide whether to first establish that once-a-day dosing for Cymbalta... View Details
      Keywords: Decision Choices and Conditions; Marketing Strategy; Product Launch; Product Development; Research and Development; Pharmaceutical Industry
      Citation
      Educators
      Purchase
      Related
      Ofek, Elie, and Ron Laufer. "Eli Lilly: Developing Cymbalta." Harvard Business School Case 507-044, November 2006. (Revised May 2025.)
      • November 2006
      • Exercise

      Sell Yourself!

      By: Thomas J. Steenburgh and Michael I. Norton
      Helps students develop an effective sales pitch for their greatest asset--themselves. Also, broadens their understanding of how salespeople sell products and services. Before class, students are asked to interview a potential employer and to develop a preliminary sales... View Details
      Keywords: Marketing; Sales; Product; Service Operations; Interpersonal Communication; Personal Development and Career
      Citation
      Purchase
      Related
      Steenburgh, Thomas J., and Michael I. Norton. "Sell Yourself!" Harvard Business School Exercise 507-045, November 2006.
      • November 2006 (Revised March 2012)
      • Case

      Clocky: The Runaway Alarm Clock

      By: Elie Ofek and Eliot Sherman
      Gauri Nanda is the creator of an innovative new product: an alarm clock named Clocky that, in addition to ringing, rolls around the room in order to force its owner to get out of bed. Beset by media attention and consumer interest but still at least a year away from... View Details
      Keywords: Management; Product Positioning; Partners and Partnerships; Production; Marketing Strategy; Media; Entrepreneurship; Independent Innovation and Invention; Product Launch
      Citation
      Educators
      Purchase
      Related
      Ofek, Elie, and Eliot Sherman. "Clocky: The Runaway Alarm Clock." Harvard Business School Case 507-016, November 2006. (Revised March 2012.)
      • October 2006 (Revised October 2007)
      • Case

      Grosvenor Group Limited

      By: Andre F. Perold, Arthur I Segel, Oliver Corlette and Soyoun Song
      A global real estate investment firm is trying to decide whether to enter into a property-derivative transaction to help it effect a change in asset allocation. The market for real estate derivatives is beginning to grow quite rapidly and the firm is trying to... View Details
      Keywords: Asset Management; Financial Instruments; Financial Markets; Business or Company Management; Property; Financial Services Industry; Real Estate Industry
      Citation
      Educators
      Purchase
      Related
      Perold, Andre F., Arthur I Segel, Oliver Corlette, and Soyoun Song. "Grosvenor Group Limited." Harvard Business School Case 207-064, October 2006. (Revised October 2007.)
      • September 2006 (Revised October 2007)
      • Module Note

      Platform-Mediated Networks: Definitions and Core Concepts

      By: Thomas R. Eisenmann
      Defines platform-mediated networks and introduces concepts central to their study. First, it defines networks and network effects; explains how network effects influence users' willingness-to-pay for network access; describes factors that determine the strength of... View Details
      Keywords: Consumer Behavior; Network Effects; Digital Platforms; Information Technology; Information Infrastructure; Digital Platforms
      Citation
      Purchase
      Related
      Eisenmann, Thomas R. "Platform-Mediated Networks: Definitions and Core Concepts." Harvard Business School Module Note 807-049, September 2006. (Revised October 2007.)
      • 2006
      • Working Paper

      How Does Foreign Direct Investment Promote Economic Growth? Exploring the Effects of Financial Markets on Linkages

      By: Laura Alfaro, Areendam Chanda, Sebnem Kalemli-Ozcan and Selin Sayek
      Citation
      Read Now
      Related
      Alfaro, Laura, Areendam Chanda, Sebnem Kalemli-Ozcan, and Selin Sayek. "How Does Foreign Direct Investment Promote Economic Growth? Exploring the Effects of Financial Markets on Linkages." Harvard Business School Working Paper, No. 07-013, August 2006. (Also NBER Working Paper No. w12522, September 2006. NBER Working Paper Series, No. 12522, September 2006)
      • July 2006
      • Article

      Dynamic Mixed Duopoly: A Model Motivated by Linux vs. Windows

      By: Ramon Casadesus-Masanell and Pankaj Ghemawat
      This paper analyzes a dynamic mixed duopoly in which a profit-maximizing competitor interacts with a competitor that prices at zero (or marginal cost), with the cumulation of output affecting their relative positions over time. The modeling effort is motivated by... View Details
      Keywords: Open Source Software; Demand-side Learning; Network Effects; Linux; Mixed Duopoly; Competitive Dynamics; Business Models; Duopoly and Oligopoly; Information Technology; Applications and Software; Business Model; Mathematical Methods; Digital Platforms; Profit; Balance and Stability; Management Analysis, Tools, and Techniques; SWOT Analysis; Competition; Price; Information Technology Industry
      Citation
      Find at Harvard
      Related
      Casadesus-Masanell, Ramon, and Pankaj Ghemawat. "Dynamic Mixed Duopoly: A Model Motivated by Linux vs. Windows." Management Science 52, no. 7 (July 2006): 1072–1084.
      • 2006
      • Working Paper

      The Effect of Dividends on Consumption

      By: Malcolm Baker, Stefan Nagel and Jeffrey Wurgler
      Classical models predict that the division of stock returns into dividends and capital appreciation does not affect investor consumption patterns, while mental accounting and other economic frictions predict that investors have a higher propensity to consume from stock... View Details
      Keywords: Demand and Consumers; Personal Finance; Investment Return; Household
      Citation
      Read Now
      Related
      Baker, Malcolm, Stefan Nagel, and Jeffrey Wurgler. "The Effect of Dividends on Consumption." NBER Working Paper Series, No. 12288, June 2006. (First Draft in 2005.)
      • April 2006 (Revised October 2006)
      • Case

      Chrysanthemum and Dragon: JAFCO Asia in China

      By: Rawi E. Abdelal and David Lane
      In the autumn of 2002, JAFCO Asia, a subsidiary of JAFCO Co., Ltd., became the first foreign private equity firm to open an office in Beijing's Haidian Science Park. JAFCO was the only Japanese private equity firm operating in China. As such, Managing Director Vincent... View Details
      Keywords: History; International Relations; Business and Shareholder Relations; Business and Government Relations; Expansion; Market Entry and Exit; Performance Effectiveness; Foreign Direct Investment; Business Strategy; Financial Services Industry; China; Beijing; Japan
      Citation
      Educators
      Purchase
      Related
      Abdelal, Rawi E., and David Lane. "Chrysanthemum and Dragon: JAFCO Asia in China." Harvard Business School Case 706-012, April 2006. (Revised October 2006.)
      • Article

      Boards Must Measure Marketing Effectiveness

      By: John A. Quelch
      Citation
      Related
      Quelch, John A., and Gail J. McGovern. "Boards Must Measure Marketing Effectiveness." Directors & Boards 30, no. 3 (Second Quarter 2006): 53–56.
      • April 2006
      • Background Note

      Designing Sustainable Service Models

      By: Frances X. Frei
      Taught as the second module in a Harvard Business School course on Managing Service Operations. Addresses the challenge of designing service models that effectively incorporate a customer operating role, as well as how to align operations to deliver value to both the... View Details
      Keywords: Business Model; Customers; Design; Managerial Roles; Consumer Behavior; Service Operations; Power and Influence; Value
      Citation
      Educators
      Purchase
      Related
      Frei, Frances X. "Designing Sustainable Service Models." Harvard Business School Background Note 606-031, April 2006.
      • ←
      • 29
      • 30
      • …
      • 36
      • 37
      • →

      Are you looking for?

      →Search All HBS Web
      ǁ
      Campus Map
      Harvard Business School
      Soldiers Field
      Boston, MA 02163
      →Map & Directions
      →More Contact Information
      • Make a Gift
      • Site Map
      • Jobs
      • Harvard University
      • Trademarks
      • Policies
      • Accessibility
      • Digital Accessibility
      Copyright © President & Fellows of Harvard College.