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      • Faculty Publications  (678)

      Market Segmentation And Target Market SelectionRemove Market Segmentation And Target Market Selection →

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      • February 2003 (Revised October 2003)
      • Case

      Cable Data Systems

      By: Paul W. Marshall and Todd H Thedinga
      Describes the operating challenges of Cable Data Systems (CDS), a minority-owned cable installation company with a dual mission of maximizing profits and providing employment opportunities to minorities in urban markets. Following the merger of two cable installation... View Details
      Keywords: Selection and Staffing; Employment; Forecasting and Prediction; Urban Scope; Cost Management; Infrastructure; Labor Unions; Demand and Consumers; Demographics; Media and Broadcasting Industry; Media and Broadcasting Industry; Boston
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      Marshall, Paul W., and Todd H Thedinga. "Cable Data Systems." Harvard Business School Case 803-132, February 2003. (Revised October 2003.)
      • February 2003 (Revised April 2003)
      • Case

      Brioni

      By: David E. Bell
      Should Brioni, an internationally known, exclusive men's suit manufacturer and retailer extend its line to include women's apparel? The opportunity is to enter a much larger and profitable market. The dangers are: 1) compromising the existing image, and 2) failing to... View Details
      Keywords: Brands and Branding; Segmentation; Expansion; Profit; Risk Management; Demand and Consumers; Fashion Industry
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      Bell, David E. "Brioni." Harvard Business School Case 503-057, February 2003. (Revised April 2003.)
      • February 2003 (Revised February 2009)
      • Case

      Yahoo!: Becoming a Competitor in the Career Listings Space (B)

      By: Kathleen L. McGinn and Nicole Nasser
      After weighing the pros and cons of making an unsolicited bid for HotJobs.com (an online recruiting company already under contract to be acquired by TMP Worldwide), the executive team of Yahoo! decides to make an immediate move rather than wait for the Federal Trade... View Details
      Keywords: Mergers and Acquisitions; Management Teams; Bids and Bidding; Negotiation Process; Strategy
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      McGinn, Kathleen L., and Nicole Nasser. "Yahoo!: Becoming a Competitor in the Career Listings Space (B)." Harvard Business School Case 903-072, February 2003. (Revised February 2009.)
      • 2003
      • Casebook

      Professional Services: Text and Cases

      By: Thomas J. DeLong and Ashish Nanda
      DeLong and Nanda's Professional Services: Text and Cases is the first casebook to be published on the management of professional service firms (law firms, architecture, financial services, consulting). It includes a comprehensive selection of case studies that... View Details
      Keywords: Professional Service Firms; Management; Cases
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      DeLong, Thomas J., and Ashish Nanda. Professional Services: Text and Cases. New York: McGraw-Hill/Irwin, 2003.
      • January 2003 (Revised June 2003)
      • Case

      Adams Capital Management: March 2002

      By: G. Felda Hardymon, Josh Lerner and Ann Leamon
      In March 2002, the five partners of Adams Capital Management (ACM), a venture capital firm investing in information technology telecommunications with $700 million under management, gathered to discuss whether they should change their strategy in view of the prolonged... View Details
      Keywords: Decision Choices and Conditions; Economic Slowdown and Stagnation; Venture Capital; Investment Portfolio; Business or Company Management; Partners and Partnerships; Business Strategy; Financial Services Industry
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      Hardymon, G. Felda, Josh Lerner, and Ann Leamon. "Adams Capital Management: March 2002." Harvard Business School Case 803-143, January 2003. (Revised June 2003.)
      • 2003
      • Article

      Closing the Loop: Product Take-back Requirements and their Strategic Implications

      By: Michael W. Toffel
      In Asia, Europe, and North America, regulators are seeking to reduce waste disposal and develop recycling markets by requiring manufacturers to manage the end-of-life disposition of products they produce. Such policies attempt to "close the loop" for products ranging... View Details
      Keywords: Wastes and Waste Processing; Energy Conservation; Product Development; Strategy; Policy; Governing Rules, Regulations, and Reforms; Manufacturing Industry; Asia; Europe; North and Central America
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      Toffel, Michael W. "Closing the Loop: Product Take-back Requirements and their Strategic Implications." Corporate Environmental Strategy 10, no. 9 (2003).
      • December 2002 (Revised June 2003)
      • Case

      Vignette: The Rebar Dilemma

      By: G. Felda Hardymon, Josh Lerner and Ann Leamon
      Martin Smith, a new associate at an LBO firm, must respond to a problem posed by his boss, based on an historical deal that suddenly came undone. After months of negotiation, his firm's plan to buy a bankrupt competitor of one of its portfolio companies and close it... View Details
      Keywords: Leveraged Buyouts; Insolvency and Bankruptcy; Competition; Growth and Development Strategy; Business or Company Management
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      Hardymon, G. Felda, Josh Lerner, and Ann Leamon. "Vignette: The Rebar Dilemma." Harvard Business School Case 803-091, December 2002. (Revised June 2003.)
      • September 2002 (Revised January 2003)
      • Case

      A-Rod: Signing the Best Player in Baseball

      By: Randolph B. Cohen
      This case analyzes a large investment decision considered by the Texas Rangers in 2000: whether to spend $252 million for the services of shortstop Alex Rodriguez. The signing was probably the most controversial sports contract of the past decade. View Details
      Keywords: Selection and Staffing; Investment; Sports; Brands and Branding; Sports Industry
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      Cohen, Randolph B., and Jason Wallace. "A-Rod: Signing the Best Player in Baseball." Harvard Business School Case 203-047, September 2002. (Revised January 2003.)
      • September 2002
      • Case

      Abercrombie & Kent

      By: Frances X. Frei, Brian Corbett, Mark Partin and Daniel Rethazy
      Describes Abercrombie & Kent, the outdoor adventure company that has provided services throughout the entire history of the outdoor adventure industry. Provides an opportunity to learn how the company successfully grown into a premier player in the industry by adapting... View Details
      Keywords: History; Financial Management; Activity Based Costing and Management; Service Operations; Marketing Reference Programs; Product Development; Business Growth and Maturation; Balance and Stability; Marketing Channels; Transportation; Growth and Development Strategy; Travel Industry
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      Frei, Frances X., Brian Corbett, Mark Partin, and Daniel Rethazy. "Abercrombie & Kent." Harvard Business School Case 603-002, September 2002.
      • August 2002 (Revised August 2003)
      • Case

      Electronic Arts Introduces The Sims Online

      By: Youngme E. Moon
      Electronic Arts (EA), the world's largest independent game publisher, is preparing to launch an online, subscription-based version of the most popular PC game in history: The Sims. The new game is called "The Sims Online" and it differs from the original game in two... View Details
      Keywords: Fair Value Accounting; Decision Making; Price; Product Launch; Market Entry and Exit; Internet; Entertainment and Recreation Industry
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      Moon, Youngme E. "Electronic Arts Introduces The Sims Online." Harvard Business School Case 503-008, August 2002. (Revised August 2003.)
      • August 2002 (Revised February 2005)
      • Case

      Gillette Company (A): Pressure for Change

      By: Rosabeth M. Kanter and James Weber
      After years of strong performance with market-dominating brands, Gillette's performance slips and a new CEO is selected from outside the company to lead a turnaround. This case describes the business and financial situation he inherited and asks what he should do... View Details
      Keywords: Business History; Performance Consistency; Product Positioning; Selection and Staffing; Change Management; Leading Change; Competitive Strategy; Planning; Retail Industry
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      Kanter, Rosabeth M., and James Weber. "Gillette Company (A): Pressure for Change." Harvard Business School Case 303-032, August 2002. (Revised February 2005.)
      • 2002
      • Book

      Searching for a Corporate Savior: The Irrational Quest for Charismatic CEOs

      By: Rakesh Khurana
      Corporate CEOs are headline news. Stock prices rise and fall at word of their hiring and firing. Business media debate their merits and defects as if individual leaders determined the health of the economy. Yet we know surprisingly little about how CEOs are selected... View Details
      Keywords: Managerial Roles; Selection and Staffing; Personal Characteristics; Experience and Expertise; Investment Activism; Corporate Strategy
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      Khurana, Rakesh. Searching for a Corporate Savior: The Irrational Quest for Charismatic CEOs. Princeton, NJ: Princeton University Press, 2002.
      • May 2002 (Revised September 2002)
      • Teaching Note

      Creating New Services, Module Overview Note TN

      By: Frances X. Frei
      Taught in Managing Service Operations, an elective course in the Harvard Business School MBA program. Appropriate for any service course or service module within an operations or new product development course that targets MBA or executive education students.... View Details
      Keywords: Service Operations; Product Development; Business Education; Product Positioning
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      Frei, Frances X. "Creating New Services, Module Overview Note TN." Harvard Business School Teaching Note 602-178, May 2002. (Revised September 2002.)
      • April 2002
      • Article

      Limited Arbitrage in Mergers and Acquisitions

      By: Malcolm Baker and Serkan Savasoglu
      A diversified portfolio of risk arbitrage positions produces an abnormal return of 0.6-0.9% per month over the period from 1981 to 1996. We trace these profits to practical limits on risk arbitrage. In our model of risk arbitrage, arbitrageurs' risk-bearing capacity... View Details
      Keywords: Arbitrage; Market Efficiency; Mergers and Acquisitions; Profit; Risk and Uncertainty; Corporate Strategy; Capital; Banking Industry
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      Baker, Malcolm, and Serkan Savasoglu. "Limited Arbitrage in Mergers and Acquisitions." Journal of Financial Economics 64, no. 1 (April 2002): 91–116.
      • March 2002 (Revised January 2003)
      • Case

      Microsoft: Positioning the Tablet PC

      By: Youngme E. Moon and Christina L. Darwall
      Microsoft is preparing for the launch of the Tablet PC, which allows users to use a pen (stylus) to run Windows and Windows applications, annotate documents, and create handwritten documents for later reference or even conversion to text. Microsoft's original equipment... View Details
      Keywords: Technological Innovation; Product Positioning; Market Entry and Exit; Information Infrastructure; Applications and Software; Computer Industry
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      Moon, Youngme E., and Christina L. Darwall. "Microsoft: Positioning the Tablet PC." Harvard Business School Case 502-051, March 2002. (Revised January 2003.)
      • March 2002 (Revised November 2003)
      • Case

      Satellite Radio

      By: Thomas R. Eisenmann and Alastair Brown
      In early 2002, XM and Sirius were fighting for control of the emerging U.S. market for satellite radio. Each company targeted consumers in automobiles, providing 100 channels of CD-quality audio for a monthly subscription fee of $10-$13. Wall Street analysts predicted... View Details
      Keywords: Growth and Development Strategy; Price; Risk and Uncertainty; Problems and Challenges; Network Effects; Partners and Partnerships; Information Technology; Business Model; Investment Return; Media and Broadcasting Industry; Media and Broadcasting Industry; United States
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      Eisenmann, Thomas R., and Alastair Brown. "Satellite Radio." Harvard Business School Case 802-175, March 2002. (Revised November 2003.)
      • January 2002 (Revised June 2002)
      • Background Note

      A Note on Building and Leading Your Senior Team

      By: Linda A. Hill and Maria Farkas
      As performance demands intensify in fast-moving global markets, more executives are coming to rely on senior teams for strategic and operational assistance. Team building with powerful senior executives presents special challenges, including competition for their boss'... View Details
      Keywords: Talent and Talent Management; Globalized Markets and Industries; Selection and Staffing; Leadership; Management Teams; Operations; Organizational Culture; Rank and Position; Strategy
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      Hill, Linda A., and Maria Farkas. "A Note on Building and Leading Your Senior Team." Harvard Business School Background Note 402-037, January 2002. (Revised June 2002.)
      • December 2001 (Revised February 2008)
      • Case

      Borealis

      By: Robert S. Kaplan and Bjorn N. Jorgensen
      When Borealis, a European producer of plastics, used a traditional, time-consuming budgeting process, the budget was quickly out of date in a competitive environment characterized by continually changing input and output prices and dynamic market conditions. This case... View Details
      Keywords: Activity Based Costing and Management; Budgets and Budgeting; Forecasting and Prediction; Investment; Governance Controls; Balanced Scorecard; Management Systems; Manufacturing Industry; Europe
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      Kaplan, Robert S., and Bjorn N. Jorgensen. "Borealis." Harvard Business School Case 102-048, December 2001. (Revised February 2008.)
      • November 2001
      • Case

      Charles Schwab Corp.: Introducing A New Brand

      By: Rajiv Lal and David Kiron
      As the financial services industry converges, how should Charles Schwab, widely known as a discount brokerage firm, position its brand? This case presents elements of the company's overall brand strategy--including brand assets, choice of target audience, and media... View Details
      Keywords: Growth and Development Strategy; Brands and Branding; Marketing Strategy; Financial Services Industry
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      Lal, Rajiv, and David Kiron. "Charles Schwab Corp.: Introducing A New Brand." Harvard Business School Case 502-020, November 2001.
      • November 2001
      • Case

      Korea-Tender

      By: Das Narayandas and Kate Attea
      Korea-Tender is a closed-bidding auction company trying to break even and must select the best opportunity to increase membership and revenue. It can continue its current model with heavy advertising, try to modify its costs, or develop an additional business model... View Details
      Keywords: Auctions; Business Model; Advertising; Business Startups; Problems and Challenges; Marketing Strategy; Revenue; Growth and Development Strategy
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      Narayandas, Das, and Kate Attea. "Korea-Tender." Harvard Business School Case 502-035, November 2001.
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