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  • 27 Mar 2018
  • First Look

First Look at New Research, March 27, 2018

large heterogeneity in employers’ values for offshoring labor services in this market, with implications for market policies to attract new employers. Download working paper:... View Details
Keywords: Sean Silverthorne
  • December 2006
  • Case

Southern Company's Investment in CEMIG

In the spring of 1997, Southern Company had the opportunity to acquire a significant portion of the electric utility in the Brazilian state of Minas Gerais. The shares in the utility, CEMIG, were being sold by the state government as part of a comprehensive... View Details
Keywords: Corporate Strategy; Privatization; Investment; Acquisition; Globalized Markets and Industries; Utilities Industry; Brazil
Related
  • 16 Feb 2023
  • HBS Case

ESG Activists Met the Moment at ExxonMobil, But Did They Succeed?

The impact-investment hedge fund Engine No. 1 made a big splash in May 2021 when it managed to get three nominees elected to the ExxonMobil board of directors. It was an open effort to prod the oil giant toward renewable energy and test whether activist investing could... View Details
Keywords: by Lane Lambert; Financial Services
  • 11 Mar 2019
  • Research & Ideas

Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?

image of raw serenity it presented to the world; yet it took a concerted marketing effort that highlighted these elements in an attractive way to succeed. Prepare to invest money and time. Ten years ago,... View Details
Keywords: by Danielle Kost; Tourism
  • 26 May 2022
  • HBS Case

Apple vs. Feds: Is iPhone Privacy a Basic Human Right?

and political issues,” says Nien-hê Hsieh, the Kim B. Clark Professor of Business Administration at HBS, who coauthored the case. Staking out a clear social position can actually help a company’s bottom line, boosting employee morale, making workers more productive,... View Details
Keywords: by Avery Forman
  • Web

Networking Events - Recruiting

resume books and student clubs to find interested students. Email club leaders to market events via newsletters or group chats. Some clubs may require yearly sponsorship to host events, participate in conferences, and advertise job... View Details
  • 19 Apr 2010
  • Research & Ideas

The History of Beauty

provide further major challenges for new ventures. Creative talent, astute marketing skills, and the ability to understand and respond rapidly to consumer fashions and preferences are all needed to succeed. There are fortunes to be made... View Details
Keywords: by Sean Silverthorne; Beauty & Cosmetics
  • 12 Apr 2016
  • First Look

April 12, 2016

link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50897 forthcoming Journal of Marketing Research Repairing the Damage: The Effect of Gender and Price Knowledge on Auto-Repair Price Quotes By: Busse, Meghan, Ayelet Israeli, and Florian... View Details
Keywords: Sean Silverthorne
  • 13 Nov 2013
  • Research & Ideas

Should Men’s Products Fear a Woman’s Touch?

really goes away. Since the dawn of advertising, retailers have made a point of marketing separate lines of branded products for men and women in many categories, even in cases where their functions are essentially the same. It's a... View Details
Keywords: by Carmen Nobel; Consumer Products; Food & Beverage; Auto
  • 10 Apr 2012
  • First Look

First Look: April 10

market's growth that is the primary driver of profit margins and sales growth. A few retailers have succeeded in going global by developing strategies that apply four retail-specific rules for globalization. Rule 1: The home market is the... View Details
Keywords: Carmen Nobel
  • 28 Mar 2024
  • News

Rooms with a View

Alexander Mirza (MBA 1997) has spent two decades in the hospitality industry, opening and growing major hotel brands, including Hilton, Starwood, and Caesars, with locations around the world. And with each new project, Mirza faced the same primary challenge. “It didn’t... View Details
Keywords: April White; photos by Christina Gandolfo; Hospitality
  • Web

Advisory Board - Entrepreneurship

and marketplaces, including both advertising-supported and fee-based services. Today, CNET Networks' online properties attract more than 66 million Web users each month ranging form C-level executives and IT professionals to technology or... View Details
  • 17 Jan 2017
  • First Look

First Look at New Research: January 17

style, and thus set prices that limit market penetration. The winning strategy diverges from this approach in almost every respect. When innovators develop products that people want to pull into their lives, they create View Details
Keywords: Sean Silverthorne
  • 06 Nov 2007
  • First Look

First Look: November 6, 2007

Learned from Market Design? Author:Alvin E. Roth Abstract This essay discusses some things we have learned about markets, in the process of designing marketplaces to fix market failures. To work well,... View Details
Keywords: Sean Silverthorne
  • July–August 2017
  • Article

Why Outlet Stores Exist: Averting Cannibalization in Product Line Extensions

By: Donald Ngwe
Outlet stores are a large and growing component of many firms' retailing strategies, particularly in the fashion industry. Outlet stores offer attractive prices in locations far from central shopping districts. The main perspectives on why outlet stores exist can be... View Details
Keywords: Fashion; Industrial Organization; Outlet Stores; Price Discrimination; Retail; Channel Management; Luxury; Product Marketing; Price; Retail Industry; Fashion Industry
Related
  • 22 Jan 2019
  • First Look

New Research and Ideas, January 22, 2019

platforms to fight off rivals and grow profits? Their ability to manage five aspects of the networks they’re embedded in: network effects, in which users attract more users clustering, or fragmentation into many local View Details
Keywords: Dina Gerdeman
  • Web

Adding a Social Dimension to Strategy - Institute For Strategy And Competitiveness

business strategy—and identified a set of customers who were willing to pay a premium for healthy, environmentally friendly food. Shared Value and Company Strategy: Whole Foods Markets Natural, fresh, organic, and freshly prepared foods... View Details
  • 19 Apr 2004
  • Research & Ideas

Birth of the American Salesman

rebuild them as good agents or executives for NCR. But he was influential. He was a great promoter of himself and of the idea that sales management had to be handled systematically, even "scientifically." He attracted many... View Details
Keywords: by Laura Linard
  • 24 Dec 2013
  • First Look

First Look: December 24

Mature Field: Swiss Watchmaking, 1970-2008 By: Raffaelli, Ryan Abstract—I examine the processes and mechanisms whereby market demand for a "dying" technology re-emerges at a later date. In 1983, fourteen years after the... View Details
Keywords: Carmen Nobel
  • 01 Mar 2010
  • Op-Ed

A Golden Opportunity for Ford and GM

to move aggressively to secure their market share gains by investing windfall profits to make their auto lineups more competitive for the next decade. That means introducing new designs that offer attractive... View Details
Keywords: by Bill George; Auto