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Show Results For
- All HBS Web
(964)
- News (178)
- Research (607)
- Events (2)
- Multimedia (4)
- Faculty Publications (240)
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- 07 Aug 2012
- Research & Ideas
Off and Running: Professors Comment on Olympics
official International Olympic Committee (IOC) worldwide sponsors are said to pay $90 to $100 million each for the right to use the rings globally in their marketing efforts. These companies typically spend large additional amounts on... View Details
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
increasingly turn to athletes to promote their products. The marketing executives I spoke with told me they value these endorsements especially because it is getting more and more difficult to reach a wide group of consumers using traditional ways of View Details
- 08 Mar 2016
- First Look
March 8, 2016
place, while the results of that innovation leads to learning that reshapes the strategy. Lean Strategy enables company builders to pursue viable opportunities, stay focused, and align the entire organisation while supporting front-line... View Details
Keywords: Sean Silverthorne
- 12 Jun 2006
- Research & Ideas
The Promise of Channel Stewardship
Most company distribution systems are designed ad-hoc when needed, and serve neither value chain partners nor end users well—just look at the frustrating new-car buying process set up by American auto makers. At the same time, says... View Details
- 30 Sep 2002
- Research & Ideas
Use the Psychology of Pricing To Keep Customers Returning
big bucks in the minds of most consumers. We see similar efforts by magazines that advertise their low per-issue prices or insurance companies that break the cost of their premiums down to a low, per-day... View Details
Keywords: by Manda Mahoney
- 12 May 2009
- First Look
First Look: May 12, 2009
large firms often encounter difficulties in formulating and committing changes due to the complexity in firms' activities. Beyond cognitive limitations, perhaps the most intriguing type of failure is when managers fully understand the nature of the required change, and... View Details
Keywords: Martha Lagace
- 17 May 2016
- First Look
May 17, 2016
based on the color of a person's skin through its “Dark is Beautiful” campaign—endorsed by well-known actor-director Nandita Das. However, despite the recent guidelines on advertising of skin-lightening products, many Indians still aspire... View Details
Keywords: Sean Silverthorne
- 08 May 2007
- First Look
First Look: May 8, 2007
regaining independence from the Soviet Union in 1990. Describes Latvia's economic development over this period, discussing the economic policy efforts that have taken place and includes general information on the country, its history and politics, and the business... View Details
Keywords: Martha Lagace
- 09 Jun 2014
- Research & Ideas
The Manager in Red Sneakers
in packs of three with the tagline "nothing matches, but anything goes." Deciding to be different can win points in other corporate ways, too. "Just like people signal status by not conforming, brands can also signal status with a nonconforming View Details
- 15 May 2018
- First Look
New Research and Ideas, May 15, 2018
building a strong user base with its original app (Ovia Fertility, which helped women conceive by tracking ovulation and other factors), the young company launched a second app, Ovia Pregnancy, which helped women have a healthy pregnancy... View Details
Keywords: Dina Gerdeman
- 10 Dec 2012
- Research & Ideas
Why We Blab Our Intimate Secrets on Facebook
dangerous to share," John says. Creepy Questions Specifically, John and two colleagues from Carnegie Mellon set out to study a common contradictory attitude toward Internet privacy. On the one hand, studies show that Americans are wary of View Details
Keywords: by Carmen Nobel
- 24 Mar 2015
- First Look
First Look: March 24
Google's prominent placement of its Flight Search service increased the clicks on paid advertising listings by more than half while decreasing the clicks on organic search listings by about the same quantity. This effect appears to result... View Details
Keywords: Sean Silverthorne
- 12 Jan 2016
- First Look
January 12, 2016
correlation between exposures. We find that more than 120,000 deaths per year and approximately 5%–8% of annual healthcare costs are associated with and may be attributable to how U.S. companies manage their work forces. Our results... View Details
Keywords: Carmen Nobel
- 10 Jul 2018
- First Look
New Research and Ideas, July 10, 2018
transforming an entrepreneurial company into an institutionalized firm, Çavuşoğlu established adjacent businesses such as movie advertising and ticket sales. The most recent step in transforming Mars was to... View Details
Keywords: Dina Gerdeman
- 05 Mar 2014
- What Do You Think?
When Will the Next Dot.com Bubble Burst?
meeting room for that purpose at Flatiron Partners in New York. Companies in which Flatiron had invested scheduled the room, one after another, for their board meetings. In our case, we had moved our meeting to New York to discuss growth... View Details
- 02 Apr 2013
- First Look
First Look: April 2
413-031 Talking Strategy at Greighton Partners Since its inception, London-based private equity firm Greighton Partners had managed over $15 billion in investor capital. The firm employed about 150 professionals around the globe and had completed over 175 View Details
Keywords: Sean Silverthorne
- 22 Feb 2011
- Research & Ideas
Most Popular Articles, Papers of the Decade
advertising be effective? If friends influence the purchases of a user in a social network, it could potentially be a significant source of revenue for the sites and their corporate sponsors. Using a unique data set from Cyworld, this... View Details
Keywords: by Sean Silverthorne
- 05 Sep 2017
- First Look
First Look at New Research and Ideas, September 5, 2017
media to intensify linkages not only with cardholders, but also with Mastercard’s direct bank and merchant stakeholders. Building on its influential but dated “Priceless” advertising campaign, Raja refocused Mastercard on four “Priceless... View Details
Keywords: Sean Silverthorne
- 19 Jul 2011
- First Look
First Look: July 19
common resources, such as advertising or production capacity, across activities. Within the literature on corporate strategy, this tension between focus and breadth is reconciled by the concept of related diversification (i.e., a firm... View Details
Keywords: Sean Silverthorne
- 18 Aug 2009
- First Look
First Look: August 18
these two relationships may operate in a circular fashion. Second, we consider whether advertising these benefits of charitable giving—asking people to give in order to be happy—may have the perverse consequence of decreasing charitable... View Details
Keywords: Martha Lagace