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Show Results For
- All HBS Web
(939)
- News (176)
- Research (610)
- Events (1)
- Multimedia (4)
- Faculty Publications (240)
Mary W. Lawrence
or testimonials. She developed the “Quality is Job #1” campaign for Ford, the “plop, plop, fizz, fizz” campaign for Alka-Seltzer, and the “I Love New York” tourism campaign. She was inducted into the Advertising Hall of Fame, was the... View Details
Keywords: Services
- 01 Apr 2000
- News
Getting the Message
the goals of marketers and its employment of technology to facilitate using the Web as an advertising vehicle. In addition to acting as a sales representative for select Web site publishers and advertisers, the View Details
Keywords: Susan Young
- Web
Introduction - The Product - The Human Factor – Baker Library | Bloomberg Center, Historical Collections
fueled by confidence in the ability of businesses to ensure both the creation and the consumption of mass-produced goods. The companies with which Ayres and Davenport corresponded often sent advertising... View Details
James W. Thompson
campaigns in such magazines as Godey’s Ladies Book and Peterson’s Magazine. By the time Thompson retired in 1916, he had represented such companies as Eastman Kodak and Prudential Insurance, and his company... View Details
Keywords: Services
- Web
Cookie Information | HBS Online
parties to provide advertising tailored to your interests on other websites, apps and services you visit. Pixel tags (also called web beacons clear GIFs) are typically invisible tags placed on certain pages of the Services but not on your... View Details
- 01 Dec 1999
- News
The Message and the Media: Advertising's Brave New World
Long defined almost exclusively in terms of print and broadcast outlets, mass media as an industry has been undergoing a major transformation - and that means big changes for the advertising industry, too. The Internet, for example, which... View Details
Keywords: Peter K. Jacobs
Will K. Kellogg
Kellogg invented corn flakes and created a breakfast cereal empire. Practicing pioneering advertising techniques, he managed to change the American breakfast style. Today, the Kellogg Company carries on the... View Details
Keywords: Food & Tobacco
- 26 Jun 2007
- First Look
First Look: June 26, 2007
in America with 99% of its revenues deriving from its simple, text-only advertising services. It is on track to bring in roughly $9.5 billion in advertising revenue in 2006, which would place it fourth among... View Details
Keywords: Martha Lagace
- Web
Seen and Unseen | Baker Library | Bloomberg Center | Harvard Business School
everything from stomach pains to coughs to kidney disease, “Sagwa” was in reality Healy and Bigelow's own formulation. They not only told fictional accounts of its origins but likely invented its name to make their product sound more “Indian.” The View Details
- 01 Oct 1998
- News
Short Takes
recently published in the Journal of the American Medical Association, HBS assistant professor Charles King III investigates whether, indeed, cigarette companies advertise to magazine readers between the... View Details
Keywords: Eileen K. McCluskey
- 01 Oct 1998
- News
Playing to Win
No less intense was the off-field rivalry between the world's leading athletic equipment companies. With their dueling events, giveaways, and advertising - and through the on-field heroics of the teams and stars they equip - the... View Details
Keywords: Garry Emmons
Herbert F. Johnson
Johnson built his company through extensive advertising (it was the first to establish company sponsorship of a radio show), and in many ways, changed the way Americans lived.... View Details
Keywords: Personal Care & Home Products
Adolphus W. Green
Green was instrumental in organizing over 40 Midwestern bakeries to form the National Biscuit Company in 1898, which became the basis for the present day Nabisco. When Green organized the firm, its only product was a cracker, the Uneeda... View Details
Keywords: Food & Tobacco
Leroy A. Lincoln
Under Lincoln’s leadership, Metropolitan became an ardent supporter and provider of public health education while his company achieved record levels of profitability. For many years, the company promoted... View Details
Keywords: Finance
Richard J. Reynolds
Though his tobacco company had much success with its chewing tobacco products in the early 1910s, it was Reynolds' introduction of the Camel cigarette line in 1913 that was his biggest accomplishment. Though Camel products comprised 2/3... View Details
Keywords: Food & Tobacco
Milton S. Hershey
Hershey founded the first mass market chocolate company in 1900. His chocolate bar was so popular that the company did not advertise it until 25 years after his death. The... View Details
Keywords: Food & Tobacco
Howard L. Clark
advertising campaign “Do you know me?” and later, “Don’t leave home without it.” By the time Clark retired in 1977, the company had grown to include over 650 offices in more than 100 countries, with over 8... View Details
Keywords: Finance
- 21 Apr 2003
- Research & Ideas
Will American Brands Be a Casualty of War?
In fact, because it is no longer cool to be American, the price premium may even turn into a deficit, squeezing Brand America's profit margins. Q: What about the ability of U.S. companies to recruit talent and cultivate overseas partners?... View Details
Keywords: by Sean Silverthorne
- December 2004 (Revised December 2005)
- Case
Nectar: Making Loyalty Pay
By: John A. Deighton
Loyalty Management UK (LMUK) manages British supermarket chain Sainsbury's frequent-shopper card program, called Nectar. LMUK uses Sainsbury's sponsorship as the magnet to attract other retailers into a profitable, multisponsor loyalty network. Examines the economics... View Details
Keywords: Customer Focus and Relationships; Business or Company Management; Supply Chain Management; Marketing Strategy; Networks; Marketing Channels; Advertising Campaigns; Outcome or Result; Growth and Development; Retail Industry; Great Britain
Deighton, John A. "Nectar: Making Loyalty Pay." Harvard Business School Case 505-031, December 2004. (Revised December 2005.) (request a courtesy copy.)
Michel C. Bergerac
Bergerac devoted his energies to increasing the distribution of the company’s core cosmetics lines, which were suffering at the hands of fierce competition. Marketing and advertising schemes became more elaborate but paid off for Revlon,... View Details
Keywords: Personal Care & Home Products