Lamar Advertising Company - Publications - Faculty & Research

Milton S. Hershey

Hershey founded the first mass market chocolate company in 1900. His chocolate bar was so popular that the company did not advertise it until 25 years after his death. The... View Details

Keywords: Food & Tobacco

Expanding beyond its initial base of imported tea products, Hartford established one of the largest chains of grocery stores, The Great Atlantic and Pacific Tea Company (A&P) in the United States. Hartford was an early proponent of... View Details

Keywords: Retail

20 Aug 2018
Research & Ideas

Bargain Hunters Beware: A Store's 'Original Price' Might Not Be After All

the ruse and know full well these prices are just guidelines. Unrepentant Perhaps for that reason, some companies have ended up in court several times, showing no signs of changing the practice. “When a retailer like Kohl’s gets sued over... View Details

Keywords: by Michael Blanding; Advertising; Advertising

06 Mar 2007
First Look

First Look: March 6, 2007

distribution company in its own right. On October 30, 2006, it relaunched its Website—and, in effect, its business. With its new, consumer-facing home page, and with new offerings for advertisers and... View Details

Keywords: Martha Lagace

14 Feb 2005
Research & Ideas

Desktop Search and Revenue Streams

kinds of systems we see as being very effective, in that they're not intrusive…and the value you get back far outweighs the expense of clicks," he said. Eisenmann also asked participants if the advertising revenue model will... View Details

Keywords: by Julie Jette

20 Sep 2004
Research & Ideas

How Consumers Value Global Brands

In 2002, we carried out a two-stage research project in partnership with the market research company Research International/USA to find out how consumers in different countries value global brands. First, we conducted a qualitative study... View Details

Keywords: by Douglas B. Holt, John A. Quelch & Earl L. Taylor

01 Oct 2002
News

Thinking Outside the Centerfold

Hicks: showcasing cars, marketing "Truth." Photo courtesy Jeff Hicks With a slumping economy and an increasing number of communications outlets competing for diminishing advertising dollars, media companies... View Details

19 May 2020
Research & Ideas

Why Privacy Protection Notices Turn Off Shoppers

By now, it’s an expected right-of-passage. As you enter credit card information for an online purchase, up pops two familiar words: “Privacy Notice.” Does seeing those words make you more confident about the transaction, knowing that the View Details

Keywords: by Michael Blanding; Retail

06 Dec 2021
News

What's the Word?

are some ways forward, says Fuller. Companies might need to embrace automation technologies that can help reduce labor hours per unit, an approach Fuller has seen start to take hold in the garment industry. There could be regulatory aid,... View Details

Keywords: Julia Hanna; illustrations by Martha Rich; Manufacturing; Finance; News, Library, Internet, and Other Services; Information

29 Feb 2016
HBS Case

Bigbelly's Big Bet on the Digital Trash Can

more targeted advertisements based on the demographics of the passers-by. The LinkNYC program rolling out in New York City will provide a combination of high-speed Wi-Fi and “context aware” ads. The program is a partnership with... View Details

Keywords: by Michael Blanding; Energy

December 2004 (Revised December 2005)
Case

Nectar: Making Loyalty Pay

By: John A. Deighton

Loyalty Management UK (LMUK) manages British supermarket chain Sainsbury's frequent-shopper card program, called Nectar. LMUK uses Sainsbury's sponsorship as the magnet to attract other retailers into a profitable, multisponsor loyalty network. Examines the economics... View Details

Keywords: Customer Focus and Relationships; Business or Company Management; Supply Chain Management; Marketing Strategy; Networks; Marketing Channels; Advertising Campaigns; Outcome or Result; Growth and Development; Retail Industry; Great Britain

Citation

Educators

Purchase

or testimonials. She developed the “Quality is Job #1” campaign for Ford, the “plop, plop, fizz, fizz” campaign for Alka-Seltzer, and the “I Love New York” tourism campaign. She was inducted into the Advertising Hall of Fame, was the... View Details

Keywords: Services

01 Mar 2004
News

The Weather Channel Forecast: Challenges Ahead

avoided asking cable operators for higher subscriber fees, currently about nine cents per household per month. Instead, it is looking to boost advertising revenue. Early this year, it began rolling out new computerized ad targeting... View Details

Keywords: Broadcasting (except Internet); Information

01 Oct 1998
News

Playing to Win

No less intense was the off-field rivalry between the world's leading athletic equipment companies. With their dueling events, giveaways, and advertising - and through the on-field heroics of the teams and stars they equip - the... View Details

Keywords: Garry Emmons

01 Feb 2000
News

He Begs to Differentiate

operate. As a result, branding becomes more and more important - differentiating what they do and what they sell. That's good for us, because we're in the differentiation business." WPP is one of the world's largest advertising and... View Details

Will K. Kellogg

Kellogg invented corn flakes and created a breakfast cereal empire. Practicing pioneering advertising techniques, he managed to change the American breakfast style. Today, the Kellogg Company carries on the... View Details

Keywords: Food & Tobacco

28 Oct 2014
First Look

First Look: October 28

to do so. He has an offer from Havas, a leading global advertising company interested in acquiring V&S, which would give V&S access to unprecedented resources. However, Winsor and the V&S team... View Details

Keywords: Carmen Nobel

Web

Collection Areas | Baker Library

Collection Areas Contemporary Corporate Archives Company archival records are an essential component in fully understanding a corporation’s advance from fledgling entrepreneurial enterprise to industry giant. Baker Library’s growing... View Details

Web

Introduction - The Message - The Human Factor – Baker Library | Bloomberg Center, Historical Collections

the corporation. As an executive warned at the Association of National Advertisers Convention in 1937, “Every company that fails to do its part in public relations for business contributes [not only] to... View Details

Herbert F. Johnson

Johnson built his company through extensive advertising (it was the first to establish company sponsorship of a radio show), and in many ways, changed the way Americans lived.... View Details

Keywords: Personal Care & Home Products

Publications