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(1,810)
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- Faculty Publications (1,028)
Show Results For
- All HBS Web
(1,810)
- News (351)
- Research (1,279)
- Events (3)
- Multimedia (18)
- Faculty Publications (1,028)
- March 1985 (Revised November 1985)
- Case
General Electric Co.: Major Appliance Business Group (D)
By: John A. Quelch
Quelch, John A. "General Electric Co.: Major Appliance Business Group (D)." Harvard Business School Case 585-076, March 1985. (Revised November 1985.)
- July 1982 (Revised April 1991)
- Case
Food Ranch, Inc.
By: John A. Quelch
Quelch, John A. "Food Ranch, Inc." Harvard Business School Case 583-018, July 1982. (Revised April 1991.)
- June 1982 (Revised May 1990)
- Exercise
Media Allocation Exercise
By: John A. Quelch
Quelch, John A. "Media Allocation Exercise." Harvard Business School Exercise 582-121, June 1982. (Revised May 1990.)
- July 1981 (Revised June 1987)
- Case
Hartmann Luggage Co.: Price Promotion Policy
By: John A. Quelch
The president and the marketing vice president are reviewing past Hartmann price promotions in order to decide whether to run one or more promotions in 1981-82. View Details
Quelch, John A. "Hartmann Luggage Co.: Price Promotion Policy." Harvard Business School Case 581-068, July 1981. (Revised June 1987.)
- July 27, 2003
- Article
Against the Grain: Why Uncle Sam's Touch of the Uncle Ben's Left the Arab Street Cold
By: John A. Quelch
Quelch, John A. "Against the Grain: Why Uncle Sam's Touch of the Uncle Ben's Left the Arab Street Cold." Independent (London) (July 27, 2003), 7.
- Article
Global Brands: Taking Stock
By: John A. Quelch
Quelch, John A. "Global Brands: Taking Stock." Business Strategy Review 10, no. 1 (Spring 1999): 1–14.
- August 2003
- Article
The Return of the Global Brand
By: John A. Quelch
Quelch, John A. "The Return of the Global Brand." Harvard Business Review 81, no. 8 (August 2003): 22–23.
- 1989
- Book
Sales Promotion Management
By: John A. Quelch
Quelch, John A. Sales Promotion Management. Englewood Cliffs, NJ: Prentice Hall, 1989. (Japanese translation, 1991.)
- 1980
- Chapter
The Builder and Energy Conservation: A New Target for Public Policymakers
By: John A. Quelch
Quelch, John A. "The Builder and Energy Conservation: A New Target for Public Policymakers." In Advances in Consumer Research, Volume 7, edited by Jerry C. Olson, 290–295. Ann Arbor, MI: Association for Consumer Research, 1980.
- 2009
- Blog
Harvard Business Online—Marketing Know:How: How Michael Jackson Became a Brand Icon
By: John A. Quelch
Quelch, John A. "How Michael Jackson Became a Brand Icon." Harvard Business Online—Marketing Know:How (blog). June 26, 2009. https://hbr.org/2009/06/how-michael-jackson-became-a-b.
- 2009
- Blog
Harvard Business Online—Marketing Know:How: How Governments Can Boost Consumption
By: John A. Quelch
Quelch, John A. "How Governments Can Boost Consumption." Harvard Business Online—Marketing Know:How (blog). May 4, 2009. https://hbr.org/2009/05/how-governments-can-boost-cons.
- 2009
- Blog
Harvard Business Online—Marketing Know:How: How Consumers Drive American Innovation
By: John A. Quelch
Quelch, John A. "How Consumers Drive American Innovation." Harvard Business Online—Marketing Know:How (blog). March 31, 2009. https://hbr.org/2009/03/how-consumers-drive-american-i.
- 2008
- Blog
Harvard Business Online—Marketing Know:How: How to Create A Blockbuster
By: John A. Quelch
Quelch, John A. "How to Create A Blockbuster." Harvard Business Online—Marketing Know:How (blog). September 1, 2008. https://hbr.org/2008/09/how-to-create-a-blockbuster.
- 2008
- Blog
Harvard Business Online—Marketing Know:How: How Olympics Branding Is Shaping China
By: John A. Quelch
Quelch, John A. "How Olympics Branding Is Shaping China." Harvard Business Online—Marketing Know:How (blog). August 11, 2008. https://hbr.org/2008/08/how-olympics-branding-is-shapi.
- 2008
- Blog
Harvard Business Online—Marketing Know:How: How to Penetrate the US Market
By: John A. Quelch
Quelch, John A. "How to Penetrate the US Market." Harvard Business Online—Marketing Know:How (blog). March 31, 2008. https://hbr.org/2008/03/how-to-penetrate-the-us-market.
- 2008
- Blog
Harvard Business Online—Marketing Know:How: How to Control the Middle of the Market
By: John A. Quelch
Quelch, John A. "How to Control the Middle of the Market." Harvard Business Online—Marketing Know:How (blog). March 10, 2008. https://hbr.org/2008/03/how-to-control-midfield.
- 2007
- Blog
Harvard Business Online—Marketing Know:How: Advertising Companies Will Learn to Love Google
By: John A. Quelch
Quelch, John A. "Advertising Companies Will Learn to Love Google." Harvard Business Online—Marketing Know:How (blog). December 26, 2007. https://hbr.org/2007/12/advertising-companies-will-lea.
- 2007
- Blog
Harvard Business Online—Marketing Know:How: How to Build A Global Brand
By: John A. Quelch
Quelch, John A. "How to Build A Global Brand." Harvard Business Online—Marketing Know:How (blog). October 16, 2007. https://hbr.org/2007/10/how-to-build-a-global-brand.
- 2007
- Blog
Harvard Business Online—Marketing Know:How: How To Run A Recall
By: John A. Quelch
Quelch, John A. "How To Run A Recall." Harvard Business Online—Marketing Know:How (blog). August 22, 2007. https://hbr.org/2007/08/how-to-run-a-recall/.
- July 5, 2010
- Article
Marketing Strategies For Growth In China
By: John A. Quelch
Quelch, John A. "Marketing Strategies For Growth In China." China Daily (U.S. edition) (July 5, 2010), 7.