Intention - Publications - Faculty & Research

winter 2009
Journal Article

Interactivity's Unanticipated Consequences for Markets and Marketing

The digital interactive transformation in marketing is not unfolding, as some thought it would, on the model of direct marketing. That model anticipated that marketing, empowered by digital media using rich profiling data, would intrude ever more deeply and more... View Details

Keywords: Communication Intention and Meaning; Interactive Communication; Marketing Communications; Consumer Behavior; Social and Collaborative Networks; Online Technology

Citation

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Portrait Project

John Paul Andree

sweeping generality in a far-off future. It is immediate and intentional – to serve others even in the smallest gestures and fleeting interactions. I will always remember this. And remember the icy water below. View Details

Web

Patients - Institute For Strategy And Competitiveness

Insist providers provide their results with patients like you. Choose cost-effective health plan structures involving deductibles together with HSAs to save for future health care needs Seek a long-term relationship with a plan instead of plan churning Communicate... View Details

Web

2022 Symposium - Race, Gender & Equity

those women who still define the master's house as their only source of support.” Our intent is to turn a critical eye toward current ideas about how to eradicate inequality and, in the process, to engender new ones. Even as many... View Details

02 Dec 2022
News

Research: Men Speak More Abstractly Than Women

19 Nov 2021
News

When Your Authority Fluctuates Throughout the Day

18 Aug 2010
News

How to Spot a Lie

Profile

Farrah Jamal

The richness of the student interactions allows you to appreciate multiple perspectives personalized by experience.” In her FIELD 2 project in Poland, Farrah herself initiated some surprises. “Our intent was to study an emerging market.... View Details

01 Dec 2020
News

Find Your Maximum Sustainable Goodness

community, city, our country, than the pain of outsiders,” he says. We can increase our aggregate good in the world by redirecting our intentions to support people farther afield who are struggling with basic human needs. Max Bazerman is... View Details

01 Sep 2018
News

Action Plan: Rapids Growth

1971—had grown into one of the most admired brands in its industry. The founders were intent on seeing the company they’d built live on, a hope that aligned with Holley’s goals: to buy something to maintain for the long term, and to find... View Details

Keywords: Ryan Jones

01 Dec 2006
News

Student Benefits from Class of 2006 Fellowship

Originally intent on going to law school in order to work for educational change, Goldberg determined that she would have a bigger impact on education by gaining management skills. “I looked around and saw that many of the people I... View Details

Keywords: Educational Services

Portrait Project

Deena Bahri

my mom for helping me get it. I used to tease her for tackling the dishes with as much focus and intention as she applies to redesigning a chip at work. Now I've grown to believe that the energy she pours without reserve or attachment... View Details

Portrait Project

Caitlin Roman

platform without a harness, I am more intentional. Taking that risk is not an end in itself: it is a means to unlocking a feeling of flow, in which my intentions and actions fuse together – and suddenly, I'm soaring through the air. I... View Details

2014
Article

Children Develop a Veil of Fairness

By: Alex Shaw, Natalia Montinari, Marco Piovesan, Kristina Olson, Francesca Gino and Michael I. Norton

Previous research suggests that children develop an increasing concern with fairness over the course of development. Research with adults suggests that the concern with fairness has at least two distinct components: a desire to be fair and a desire to signal to others... View Details

Keywords: Inequity Aversion; Social Signaling; Social Cognitive Development; Communication Intention and Meaning; Fairness; Age; Reputation; Growth and Development; Cognition and Thinking

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16 Aug 2022
News

Strategies for Dealing with Difficult Coworkers

13 Jun 2016
News

JetBlue Chairman on How to Handle Betrayal

(Big Think) (Big Think) Over at Big Think—described as “a YouTube for ideas,” and cofounded by Victoria R. Montgomery-Brown (MBA 2003)—JetBlue Chairman Joel Peterson (MBA 1973) offers advice on how to cope with betrayal. Betrayal, Peterson says, comes with giving... View Details

30 Apr 2012
Research & Ideas

India’s Ambitious National Identification Program

comes close to this. They are far from the finish line, but it sure is an amazing start!" The UIDAI project provides an interesting lesson for companies that are intent on reaching an enormous, diverse population, says Khanna, who... View Details

Keywords: by Dina Gerdeman

Portrait Project

Abhi Sharma

privilege, not a right. I recognize that meaningful change will have to be organic, evolutionary. I came to HBS with the intent of creating for others the opportunities that were granted to me. I also know that this passion to shape a... View Details

01 May 2013
News

Michael F. Cronin, MBA 1977

“I wish more alumni could get to know the students we meet at the annual fellowship dinners,” says Michael F. Cronin, a former HBS Fund Chair and longtime supporter of fellowships at HBS. “I’ve met idealists who are committed to social enterprise, line managers View Details

01 Oct 1999
News

White knight in the rye

minimal standards of civility. So it was like a breath of fresh air when, as the New York Times (June 23, 1999) reported, the winning bidder for the letters, Peter Norton (13th OPM), announced his intention "to do whatever Mr. Salinger... View Details

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