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Show Results For
- All HBS Web
(21,491)
- People (43)
- News (10,181)
- Research (4,141)
- Events (705)
- Multimedia (1,644)
- Faculty Publications (1,861)
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- August 2020 (Revised October 2024)
- Case
Digital Marketing at HBS Online
By: Sunil Gupta and Rajiv Lal
In July 2020, the management team of Harvard Business School Online (HBS Online) had to decide how to allocate its marketing budget for fiscal year 2021 between various digital channels and its portfolio of courses. Since its launch in 2014, HBS Online had grown to... View Details
Keywords: Marketing Strategy; Advertising; Digital Marketing; Marketing Channels; Brands and Branding; Business Education; Education Industry; United States; Boston
Gupta, Sunil, and Rajiv Lal. "Digital Marketing at HBS Online." Harvard Business School Case 521-027, August 2020. (Revised October 2024.)
- 02 Dec 2002
- Research & Ideas
The Secret of How Microsoft Stays on Top
of the company from Harvard Business School professors Marco Iansiti and Alan MacCormack. Their take: Microsoft wins through effective management of its intellectual property... View Details
Keywords: by Sean Silverthorne
- 15 Sep 2010
- Other Presentation
Microeconomic Aspects of Competitiveness:Lessons for Post-Crisis Growth Policies
By: Christian H.M. Ketels
Prof. Christian Ketels - Institute for Strategy and Competitiveness, Harvard Business School
and Center for Strategy and Competitiveness, Stockholm School of Economics View Details
Ketels, Christian H.M. "Microeconomic Aspects of Competitiveness:Lessons for Post-Crisis Growth Policies." Institute for Strategy and Competitiveness, Riga, Latvia, September 15, 2010.
- 12 Feb 2014
- Research & Ideas
Private Sector, Public Good
with a joint appointment at Harvard Business School and co-director of the Business and Environment Initiative. The seminar series is being... View Details
Keywords: by Dina Gerdeman
- 19 Oct 2006
- Other Presentation
Value-Based Competition in Health Care
This presentation draws on a forthcoming book with Elizabeth Olmsted Teisberg (Redefining Health Care: Creating Value-Based Competition on Results, Harvard Business School Press). Earlier publications about the work include the Harvard Business Review article... View Details
Porter, Michael E. "Value-Based Competition in Health Care." MD Anderson Cancer Center, Houston, TX, October 19, 2006.
- 24 Oct 2006
- Other Presentation
Value-Based Competition in Health Care
This presentation draws on a forthcoming book with Elizabeth Olmsted Teisberg (Redefining Health Care: Creating Value-Based Competition on Results, Harvard Business School Press). Earlier publications about the work include the Harvard Business Review article... View Details
Porter, Michael E. "Value-Based Competition in Health Care." Life Sciences Forum, Greater Boston Chamber of Commerce, Boston, MA, October 24, 2006.
- 15 Nov 2004
- Research & Ideas
Solving the Health Care Conundrum
required strategy course at the Harvard Business School, and are taught in virtually every business school in the world. Professor Porter... View Details
- 18 Sep 2013
- Research & Ideas
Unspoken Cues: Encouraging Morals Without Mandates
environment where moral behavior is instilled as proper behavior rather than imposed. How moral orders are built and sustained in organizations is of particular fascination to Harvard Business View Details
- 23 May 2019
- Book
These Entrepreneurs Take a Pragmatic Approach to Solving Social Problems
In 1908, Harvard Business School’s first dean, Edwin Francis Gay, welcomed the School’s inaugural class of 59 students by saying that HBS was challenged with encouraging its students to have the “intellectual respect for business as a profession, with the social... View Details
- 12 Apr 2005
- Other Presentation
Redefining Health Care: Creating Value-Based Competition on Results
This presentation draws on a forthcoming book with Elizabeth Olmsted Teisberg (Redefining Health Care: Creating Positive-Sum Competition to Deliver Value, Harvard Business School Press). Earlier publications about the work include the Harvard Business Review article... View Details
Porter, Michael E. "Redefining Health Care: Creating Value-Based Competition on Results." New Models of Health Care, Boston, MA, April 12, 2005.
- 7 Apr 2005
- Other Presentation
Redefining Health Care: Creating Positive-Sum Competition to Deliver Value
This presentation draws on a forthcoming book with Elizabeth Olmsted Teisberg (Redefining Health Care: Creating Positive-Sum Competition to Deliver Value, Harvard Business School Press). Earlier publications about the work include the Harvard Business Review article... View Details
Porter, Michael E. "Redefining Health Care: Creating Positive-Sum Competition to Deliver Value." Forces Of Change: New Strategies for the Evolving Health Care Marketplace, Harvard School of Public Health, Boston, MA, April 7, 2005.
- 11 Jul 2005
- Research & Ideas
The New International Style of Management
deceptive veneer of familiarity, cultural gulfs and local differences often remain hidden. There is an increasingly international style of management.— John Quelch, HBS Amid these conflicting realities, however, Harvard View Details
Keywords: by Garry Emmons
- March 2004
- Background Note
Recent Facts About MBA Job Searches
Presents data on Harvard Business School MBA job searches from 1997 to 2002. Includes color exhibits. View Details
Keywords: Job Search
Higgins, Monica C., and Christine Teebagy. "Recent Facts About MBA Job Searches." Harvard Business School Background Note 404-013, March 2004.
- 27 Oct 2002
- Research & Ideas
Want a Happy Customer? Coordinate Sales and Marketing
even more difficult than in the past. Why the concern about coordination between sales and marketing? Every business exists for financial performance—making money. We know generally how to measure it across different companies and... View Details
Keywords: by Benson Shapiro
- 20 Oct 2010
- Research & Ideas
HBS Workshop Encourages Corporate Reporting on Environmental and Social Sustainability
The development of corporate integrated reporting (IR) standards has the promise to be one of the great business innovations of the 21st century, and could be pivotal in restoring public trust in business... View Details
- 09 Sep 2013
- Lessons from the Classroom
Teaching Climate Change to Skeptics
A few years ago, Joseph B. Lassiter traveled to San Francisco, Houston, and New York to hold discussions with Harvard alumni on the topic of business and the environment. Each time, he surveyed the audience about the touchy subject of climate change and how society... View Details
Keywords: by Carmen Nobel
- 29 Dec 2019
- Research & Ideas
Read Our Most Popular Research Stories of 2019
publishes summaries of working papers written by Harvard Business School faculty—along with links to the full text of those papers. Here are the five most downloaded working... View Details
Keywords: by Sean Silverthorne
- 1 Jun 2007
- Other Presentation
Value-Based Competition in Health Care
This presentation draws on Michael E. Porter and Elizabeth Olmsted Teisberg: Redefining Health Care: Creating Value-Based Competition on Results, Harvard Business School Press, May 2006. Earlier publications about health care include the Harvard Business Review... View Details
Porter, Michael E. "Value-Based Competition in Health Care." Harvard Business School Alumni Reunion, Boston, MA, June 1, 2007.
- 14 Apr 2003
- Research & Ideas
Andy Grove on the Confident Leader
through the confusion to identify the next peak that the company should be moving toward? When they're not sure where they're going, how can they guide and inspire others? Grove, author most recently of Swimming Across (Warner Books, 2001), sat down with View Details
- 15 Jun 2006
- Other Presentation
Redefining Health Care: Creating Value-Based Competition on Results
This presentation draws on a forthcoming book with Elizabeth Olmsted Teisberg (Redefining Health Care: Creating Value-Based Competition on Results, Harvard Business School Press). Earlier publications about the work include the Harvard Business Review article... View Details
Porter, Michael E. "Redefining Health Care: Creating Value-Based Competition on Results." Carilion Health System, Roanoke, VA, June 15, 2006.