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Show Results For
- All HBS Web
(812)
- People (1)
- News (142)
- Research (592)
- Multimedia (2)
- Faculty Publications (202)
- 28 Jan 2015
- Research & Ideas
Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections
neutral customers to become customers, mass advertising is the way to go. If you have a limited sales force, then you could possibly put out some negative ads against competitors, as PACs do." View Details
Keywords: by Dina Gerdeman
- 16 Feb 2016
- First Look
February 16, 2016
on average, the implementation of the preferential incentive plan was associated with improvements in sales. Also, we find that this plan was associated with greater improvements in sales and gross profits as well as reductions in the... View Details
Keywords: Sean Silverthorne
- 04 Oct 2004
- What Do You Think?
Does Speed Trump Intellectual Property?
placing too much emphasis on patent protection? Are government regulations protecting intellectual property applied far too broadly these days? Should they be limited to certain industries, products, or processes where they can be judged... View Details
Keywords: by James Heskett
- Profile
Patrick Chun
a social-enterprise business that marketed handmade luxury goods sourced directly from artisans in developing countries. Consumers would get unique accessories, and the craftsmen would get a higher share of the profits via our direct View Details
- 01 Jun 2017
- News
Supercharged
promise of better charging infrastructure, and evolving trends in foreign markets all indicate that EVs are approaching a global tipping point. But with political winds imperiling government incentives in the United States and China... View Details
- 01 Feb 2011
- First Look
First Look: Feb. 1
and where the host does not punish symbiont misbehavior. Coordinating Marketing and Sales in B2B Organizations Authors:Frank V. Cespedes Publication:In Business to Business Marketing Handbook. Edward Elgar Publishing Company, forthcoming... View Details
- 03 Jun 2008
- First Look
First Look: June 3, 2008
association, fair pay practices) and whether these codes have affected their business outcomes (e.g., staff turnover and absenteeism, product defect rates, sales growth). In this paper, we review the existing evaluations of other private... View Details
Keywords: Martha Lagace
- 15 Apr 2014
- First Look
First Look: April 15
global cash flows: to achieve resource independence from other state actors. In the context of state-owned entities, the power-use hypothesis of standard resource dependence theory can be used to analyze the dependence of SOEs on other state actors, such as View Details
Keywords: Sean Silverthorne
- 02 Sep 2018
- News
Havana Rising
requirement for operating in the country—sometimes requires creativity. A recent umbrella order took about three months to fill (“I guess there are no umbrellas in Cuba”), and even something as common as room upgrades requires oversight by View Details
Keywords: Dan Morrell; photographed by Eve North
- 28 Feb 2011
- Research & Ideas
The Importance of ‘Don’t’ in Inducing Ethical Employee Behavior
to the Ten Commandments, the vast majority (eight) of which dictate what thou shalt not do. Meanwhile, in virtually every other aspect of business there is a focus on what to do. Do meet sales projections. Do outperform competitors. Do... View Details
Keywords: by Carmen Nobel
- 12 Feb 2013
- First Look
First Look: Feb. 12
decades, and I identify remedies well-grounded in antitrust precedent. Paper: http://journaloflaw.us/0%20JoL/2-2/JoL2-2.pdf#page=197 The Future of Boards: Meeting the Governance Challenges of the 21st Century Authors:Lorsch, Jay W.... View Details
Keywords: Sean Silverthorne
- 30 Oct 2012
- First Look
First Look: October 30
happiness-if you follow five core principles of smarter spending. Purchase the book: http://www.amazon.com/Happy-Money-Science-Smarter-Spending/dp/1451665067/ref=tmm_hrd_title_0/181-7319636-0911428 The Role of Organizational Scope and View Details
Keywords: Sean Silverthorne
- 23 Mar 2010
- First Look
First Look: March 23
and responding to adverse drug reactions suggests that only government regulators are in a position to integrate case report and statistical analysis. Despite the appeal of fragmented post-market drug safety studies, centralization may be... View Details
Keywords: Martha Lagace
- 25 Apr 2017
- First Look
First Look at New Research, April 25
industry also grew as the means out of poverty for many women who worked as sales consultants and in salons. Winning beauty contests became the equivalent to winning a lottery. In this respect, the impact of the beauty industry was... View Details
Keywords: Sean Silverthorne
- 01 Sep 2009
- News
Read All About It!
the 1930s, for example, per-person movie ticket sales were seven times higher than at the end of the 1990s. Fox Photos/Getty Images In the sweep of U.S. history, consumption had been a force for great change. Much of this change played... View Details
- 01 Feb 1997
- News
Made, Not Born: HBS Courses and Entrepreneurial Management
of the most important things Bill taught is that the source of your funding is often more important than the terms and conditions of the agreement," says James A. Goldstein (MBA '94), founder and sales and marketing vice president of... View Details
- Web
An Emerging Entrepreneur | Social Enterprise | Harvard Business School
program for children, and VincuVentas, a tech-based talent agency for sales professionals. Bichara is quick to note the Social Enterprise Initiative’s backing over that summer and as he heads back to his native Mexico with a Social... View Details
- 01 Mar 2018
- News
March 2018 Alumni and Faculty Books
help people save a bundle, look better, feel better, and have enhanced confidence. Boom Country? The New Wave of Indian Enterprise by Alan Rosling (MBA 1988) (Hachette India) A fresh wave of enterprise and start-ups, rapid advancements in technology, View Details
- 01 Jan 2002
- News
Raymond V. Gilmartin (MBA '68)
people provided important lessons for the battle against HIV/AIDS, says Gilmartin. Not only is Merck pursuing a safe and effective vaccine to prevent and treat HIV infection, he points out, but the company also announced last year that it would not profit in the... View Details
- 15 Sep 2009
- First Look
First Look: September 15
competence—expertise in technology—and its skilled people to accomplish what government and relief agencies could not: an information system and supply chain that tracked and managed the flow of relief supplies. Its efforts were crucial... View Details
Keywords: Martha Lagace