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Show Results For
- All HBS Web
(2,875)
- People (5)
- News (856)
- Research (1,574)
- Events (10)
- Multimedia (33)
- Faculty Publications (823)
- February 5, 2009
- Comment
In Praise of Marketing
By: John A. Quelch
Many dismiss marketing as manipulative, deceptive, and intrusive. Marketing, they argue, focuses too much of our attention on material consumption. More recently, Benjamin Barber, in his 2007 book Consumed, claims that marketing is "sucking up the air from every other... View Details
Keywords: Marketing; Consumer Loyalty; Local Vs. Global Branding; Multi-national Brands; Misleading and Fraudulent Advertising; Customer Value and Value Chain; Customer Satisfaction; Globalized Economies and Regions; Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; Globalized Markets and Industries; Brands and Branding; Marketing Communications; Marketing Strategy; Product Positioning
Quelch, John A. "In Praise of Marketing." Harvard Business School Working Knowledge (February 5, 2009).
- 26 Jun 2009
- Research Event
Business Summit: Business and the Environment
Managing Partner, Generation Investment ManagementJames McCarthy, Harvard University faculty These experts shared their perspectives on global climate change. Professor McCarthy discussed scientific findings; Blood provided an investor's... View Details
- 2019
- Chapter
Integrated Partnerships in Cultural Sponsorship: The Cases of Guggenheim UBS and MFA Boston-Fleet
By: Stephen A. Greyser and Ragnar Lund
This chapter presents and interprets two field-based studies of sponsorship collaborations between major museums and significant financial institutions—a global multi-year partnership between the Guggenheim Foundation and UBS, and the pioneering regional integrated... View Details
Greyser, Stephen A., and Ragnar Lund. "Integrated Partnerships in Cultural Sponsorship: The Cases of Guggenheim UBS and MFA Boston-Fleet." Chap. 11 in Museum Marketization: Cultural Institutions in the Neoliberal Era, edited by Karin M. Ekström, 188–207. Mastering Management in the Creative and Cultural Industries. Routledge, 2019.
- April 2021 (Revised December 2022)
- Case
Capitalism, Slavery, and Reparations
By: Sophus A. Reinert and Cary Williams
The birth of “Modern Economic Growth” constituted a watershed in human history, allowing societies to escape the Malthusian impasse and permanently raise living standards. While the new growth regime had lifted billions of people out of extreme poverty over the last... View Details
Keywords: Reparations; Living Standards; Poverty; Social Issues; Economic Growth; Equality and Inequality; Globalized Economies and Regions; Human Needs
Reinert, Sophus A., and Cary Williams. "Capitalism, Slavery, and Reparations." Harvard Business School Case 721-044, April 2021. (Revised December 2022.)
- 2014
- Book
Can China Lead? Reaching the Limits of Power and Growth
By: Regina M. Abrami, William C. Kirby and F. Warren McFarlan
At the time of the American Revolution, China was the strongest, richest, and most powerful civilization in the world. The Great Qing Empire ruled China and dominated East Asia by a combination of power and cultural prestige. China's economy was the world's largest.... View Details
Abrami, Regina M., William C. Kirby, and F. Warren McFarlan. Can China Lead? Reaching the Limits of Power and Growth. Harvard Business Review Press, 2014.
- 14 Apr 2010
- Working Paper Summaries
The Economic Crisis and Medical Care Usage
- January 2009
- Case
The Federal Reserve and the Banking Crisis of 1931
By: David A. Moss and Cole Bolton
In early October 1931, in the midst of a global economic depression, the U.S. banking system was in crisis—with bank suspensions running at near record levels. At the same time, the broader economy was sputtering, and U.S. gold reserves had come under severe pressure... View Details
Keywords: Decision Choices and Conditions; Financial Crisis; Central Banking; Business History; Crisis Management; Banking Industry; United States
Moss, David A., and Cole Bolton. "The Federal Reserve and the Banking Crisis of 1931." Harvard Business School Case 709-040, January 2009.
- March 2014 (Revised March 2014)
- Case
Ukraine: On the Border of Europe and Eurasia
By: Rawi Abdelal, Rafael M. Di Tella, Sogomon Tarontsi and Lavinia Teodorescu
In the fall of 2013, the people of Ukraine disagreed passionately whether their country should intensify ties with the European Union or Russia. After President Yanukovych rejected the free trade agreement with the EU in November, thousands of Ukrainians peacefully... View Details
Keywords: Decision Making; Cost vs Benefits; Decision Choices and Conditions; Decisions; Forecasting and Prediction; Judgments; Geopolitical Units; Country; Globalization; Cross-Cultural and Cross-Border Issues; Global Strategy; Globalized Economies and Regions; Globalized Markets and Industries; Government and Politics; International Relations; National Security; Growth and Development; History; Europe; Ukraine; European Union; Russia
Abdelal, Rawi, Rafael M. Di Tella, Sogomon Tarontsi, and Lavinia Teodorescu. "Ukraine: On the Border of Europe and Eurasia." Harvard Business School Case 714-042, March 2014. (Revised March 2014.)
- 22 Apr 2020
- News
Covid-19 in Africa: Navigating Short and Long Term Strategies
- 2008
- Book
Billions of Entrepreneurs: How China and India Are Reshaping Their Futures and Yours
By: Tarun Khanna
China and India are home to one-third of the world's population. And they're undergoing social and economic revolutions that are capturing the best minds--and money--of Western business. In "Billions of Entrepreneurs," Tarun Khanna examines the entrepreneurial forces... View Details
Keywords: Talent and Talent Management; Development Economics; Entrepreneurship; Globalized Economies and Regions; China; India
Khanna, Tarun. Billions of Entrepreneurs: How China and India Are Reshaping Their Futures and Yours. Boston, MA: Harvard Business School Press, 2008.
- 16 Apr 2009
- Working Paper Summaries
Gray Markets and Multinational Transfer Pricing
Keywords: by Romana L. Autrey & Francesco Bova
- Research Summary
Overview
Abigail's research to date has focused on the financial accounting standard setting process. Specifically, her current projects investigate the impacts of regulator backgrounds, constituent preferences, and lobbying incentives in the determination of US GAAP. Her... View Details
- 05 Feb 2019
- First Look
New Research and Ideas, February 5, 2019
Shane Abstract— No abstract available. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55575 Pre-published online, December 22, 2018 Cambridge Journal of Regions, Economy and Society The... View Details
Keywords: Dina Gerdeman
- April 2015 (Revised October 2019)
- Case
The Great Divergence: Europe and Modern Economic Growth
The continent of Europe seemed in the spring of 2015 to be in a weaker position relative to other world regions than it had in centuries. Though comparatively small, it had long played a disproportionate role in world history, to the extent that the modern world system... View Details
Keywords: The Great Divergence; Modern Economic Growth; Empire; Disruption; Economic Growth; Values and Beliefs; History; Globalization; Europe
Reinert, Sophus A. "The Great Divergence: Europe and Modern Economic Growth." Harvard Business School Case 715-039, April 2015. (Revised October 2019.)
- 2025
- Working Paper
Global Harms, Local Profits: How the Uneven Costs of Natural Disasters Affect Support for Green Political Platforms
By: Silvia Pianta and Paula Rettl
The emergence of green constituencies enables climate action. Conventional wisdom holds
that first-hand experience with natural disasters helps build green coalitions by increasing
the salience of the costs of environmental degradation. Focusing on fires in Brazil,... View Details
Keywords: Climate Impact; Politics; Environmental Issues; Environmental Protection; Economic Analysis; Economic Behavior; Economic Geography; Economy; Economics; Climate Change; Environmental Management; Political Elections; Natural Disasters; Green Technology; Environmental Sustainability; Latin America; Brazil
Pianta, Silvia, and Paula Rettl. "Global Harms, Local Profits: How the Uneven Costs of Natural Disasters Affect Support for Green Political Platforms." Harvard Business School Working Paper, No. 24-023, September 2023.
- Article
Small States in an Age of Empires: The Duchy of Parma's Colonial Moment, 1750–1770
By: Arnaud Orain and Sophus A. Reinert
Often thought of as the "Athens of Italy" during the Enlightenment, and as a microcosm of the Italian peninsula and of the eighteenth century alike, the Duchy of Parma played a unique role in the culture and politics of the age. This essay focuses on its "colonial... View Details
Keywords: Duchy Of Parma; French Empire; Internal Colonization; Enlightenment; Political Economy; Small States In World Markets; Guillaume Dutillot; Étienne-François De Choiseul
Orain, Arnaud, and Sophus A. Reinert. "Small States in an Age of Empires: The Duchy of Parma's Colonial Moment, 1750–1770." Capitalism: A Journal of History and Economics 3, no. 1 (Winter 2022): 57–105.
- 2021
- Article
Cluster Presence and Economic Performance: A New Look Based on European Data
By: Christian H.M. Ketels and Sergiy Protsiv
This paper takes a fresh empirical look at how cluster presence matters for economic performance. It analyses a new data set developed for the European Cluster Observatory to assess the impact of clusters on industry-level wages and regional prosperity. It is found... View Details
Ketels, Christian H.M., and Sergiy Protsiv. "Cluster Presence and Economic Performance: A New Look Based on European Data." Regional Studies 55, no. 2 (2021): 208–220.
- June 2020
- Teaching Note
Armarium: Luxury Fashion Brands for Rent
By: Jill Avery and David Fubini
Armarium, a two-sided digital platform that offered consumers the opportunity to rent the most coveted, current season high fashion clothing and accessories from the top global luxury brands, had emerged from its first sales season with two distinct customer segments:... View Details
Keywords: Luxury Brand; Fashion; Sharing Economy; Two-sided Marketplace; Target Market; Customer Selection; Marketing; Brands and Branding; Luxury; Two-Sided Platforms; Business Model; Growth and Development Strategy; Customer Value and Value Chain; Fashion Industry; Consumer Products Industry; United States; North America
- 29 May 2018
- First Look
New Research and Ideas, May 29, 2018
Review of Economics and Statistics The Asymmetric Experience of Positive and Negative Economic Growth: Global Evidence Using Subjective Well-being Data By: De Neve,... View Details
Keywords: Dina Gerdeman
- 01 Sep 2023
- News
Alumni and Faculty Books
Edited by Margie Kelley The Happiness Handbook By Landon Carter (MBA 1967) Marshall and McClintic Publishing Have you ever wished you had the instruction manual for being a happy human on planet Earth? This book will answer some of life’s fundamental questions: Who am... View Details