Publications

2021
Book

Better, Simpler Strategy: A Value-Based Guide to Exceptional Performance

By: Felix Oberholzer-Gee

In nearly every business segment and corner of the world economy, the most successful companies dramatically outperform their rivals. What is their secret? In Better, Simpler Strategy, Harvard Business School professor Felix Oberholzer-Gee shows how these... View Details

Keywords: Strategy; Strategic Planning; Value; Analysis; Competitive Advantage; Performance Effectiveness

28 Jul 2008
Research & Ideas

Making the Decision to Franchise (or not)

risk in a relatively unfamiliar market; as a tradeoff, it also gives up some measure of control. To explore the link between franchising and the challenge of operating in diverse markets, the authors analyzed data from 420 convenience store chains, finding that View Details

Keywords: by Julia Hanna; Retail

May 2013 (Revised March 2014)
Case

Benetton Group S.p.A., 2012

By: John R. Wells and Galen Danskin

On May 31, 2012, after 36 years on the Milan Stock Exchange, Benetton was officially delisted and taken private by Edizione, the Benetton family's holding company. Since 2000, Benetton shareholders had seen its market value fall from $4.3 billion to $720 million at the... View Details

Keywords: Strategy; Fashion; Retail; Privatization; Family Ownership; Performance Improvement; Problems and Challenges; Management Teams; Globalized Firms and Management; Change Management; Restructuring; Competitive Strategy; Retail Industry; Fashion Industry; Apparel and Accessories Industry; Italy

September 2018
Article

Knowledge Integrators and the Survival of Manufacturing Clusters

By: Giulio Buciuni and Gary P. Pisano

Over the past two decades, the greater prevalence of global supply chains has had contrasting effects on Western manufacturing clusters. While some of them dwindled, others proved resilient. Contributing to the recent literature on co-located clusters and clusters'... View Details

Keywords: Production; Industry Clusters; Knowledge Use and Leverage; Strategy; Competition

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May 2017 (Revised February 2024)
Case

Battle for the Soul of Capitalism: Unilever and the Kraft Heinz Takeover Bid (A)

By: William W. George and Amram Migdal

This case describes Kraft Heinz Company’s (KHC) February 2017 unsolicited $143 billion takeover offer to acquire Unilever. The offer was made to Unilever CEO Paul Polman by KHC chairman Alexandre Behring, who was also co-founder and CEO of Brazilian-based 3G Capital... View Details

Keywords: Acquisition; Value Creation; Decision Choices and Conditions

11 Sep 2012
News

Top 1,000 Companies Wield Power Reserved for Nations

09 Apr 2025
Video

Schneider Electric | How digital solutions are accelerating sustainability in buildings

14 Dec 2021
News

Red Light, Green Light

2010
Working Paper

Commodity Chains: What Can We Learn from a Business History of the Rubber Chain? (1870-1910)

By: Felipe Tamega Fernandes

The literature on the rubber boom applied a Dependendist view of rubber production in the Brazilian Amazon. Even though a sizable surplus was generated in the rubber chain, it was mostly appropriated by foreigners. This view is in tune with the Global Commodity Chain... View Details

Keywords: Cross-Cultural and Cross-Border Issues; Business History; Supply Chain; Manufacturing Industry; Rubber Industry; Brazil

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January 2022 (Revised February 2022)
Case

Envision Group

By: Gunnar Trumbull, Bonnie Yining Cao and Dawn H. Lau

Based in China, Envision was one of the world’s leading Greentech companies. Chief Executive Officer Lei Zhang had set the goal of achieving carbon neutrality across the company’s global operations and supply chain by 2022 and 2028 respectively. As part of its... View Details

Keywords: Green Technology; Climate Change; Emerging Markets; Information Technology; Strategy; Management; Renewable Energy; Energy Policy; Environmental Sustainability; Manufacturing Industry; Auto Industry; Green Technology Industry; Battery Industry; China; United States; Japan; United Kingdom; France

August 2001 (Revised March 2008)
Case

NerveWire, Inc.

By: Nitin Nohria and Anthony Mayo

NerveWire, a management consulting and systems integration provider based in Newton, MA, was closing in on its second anniversary. In the beginning days of NerveWire, the major challenge was recruiting--finding the right people who embodied its values and business... View Details

Keywords: Values and Beliefs; Leadership; Mission and Purpose; Behavior; Internet; Newton

Person Page

Curriculum Vitae

Noel Watson

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May 2019 (Revised April 2021)
Background Note

Managing Talent Pipelines in the Future of Work

By: William R. Kerr, Joseph B. Fuller, Manjari Raman and Carl Kreitzberg

In the face of a rapidly-changing economy, organizations that wish to compete in the future of work must develop strategies for acquiring, retaining, and developing talent for their organizations. This primer reviews the major trends shaping jobs, workplaces, and... View Details

Keywords: Future Of Work; Talent and Talent Management; Experience and Expertise; Demographics; Labor; Problems and Challenges; Risk and Uncertainty; Quality; Supply Chain

2023
Working Paper

Coordinated R&D Programs and the Creation of New Industries

By: Daniel P. Gross and Maria P. Roche

Complex systems technologies—including “deep tech”—are prone to numerous frictions that stymie commercial development. Yet technologies with these features underpin some of the most valuable industries of the past century. We examine how large, mission-oriented... View Details

Keywords: Research and Development; Policy; Business and Government Relations; Technological Innovation; Collaborative Innovation and Invention

SSRN

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February 1992 (Revised December 1994)
Case

Birds Eye and the U.K. Frozen Food Industry (A)

By: David J. Collis

Describes the forty-year evolution of the U.K. frozen food industry, and traces the emergence, dominance, and the decline of Birds Eye. Its success is as a vertically integrated producer, distributor, and marketer of frozen foods that pioneers the industry in the U.K.... View Details

Keywords: Business Growth and Maturation; Industry Growth; Vertical Integration; Food and Beverage Industry; United Kingdom

09 Dec 2008
First Look

First Look: December 9, 2008

supply chain management, and create a multinational culture within their organization. Entrepreneurs shouldn't fear the fact that the world isn't flat. Being global may not be a pursuit for the fainthearted,... View Details

Keywords: Martha Lagace

September 2020 (Revised December 2020)
Supplement

Hitachi Rail Limited (B)

By: David J. Collis, Akiko Kanno and Nobuo Sato

This supplement describes the strategy and organisation changes made by British executive, Alistair Dormer, after he is made head of Hitachi Rail's global business. The company acquires an Italian company, continues to win contracts in the UK, but struggles to bring... View Details

Keywords: Organization Structure; Leader Selection; Mergers ＆ Acquisitions; Strategy; Global Strategy; Organizational Structure; Leadership; Mergers and Acquisitions; Integration; Values and Beliefs; Rail Industry; Japan

May 2012
Article

Global, Local, and Contagious Investor Sentiment

By: Malcolm Baker, Jeffrey Wurgler and Yu Yuan

We construct investor sentiment indices for six major stock markets and decompose them into one global and six local indices. In a validation test, we find that relative sentiment is correlated with the relative prices of dual-listed companies. Global sentiment is a... View Details

Keywords: Business and Shareholder Relations; Globalization; Stocks; Markets; Capital; Financial Services Industry