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Show Results For
- All HBS Web
(4,419)
- People (6)
- News (984)
- Research (2,754)
- Events (10)
- Multimedia (32)
- Faculty Publications (1,738)
- June 2012
- Class Lecture
Why You're Not Buying Venezuelan Chocolate: The Provenance Paradox
By: Rohit Deshpandé
A product's country of origin establishes its authenticity. This is the provenance paradox. Consumers associate certain geographies with the best products: French wine, Italian sports cars, Swiss watches. Competing products from other countries - especially developing... View Details
Keywords: Global Business; Branding; Strategic Planning; Strategic Positioning; Emergent Countries; Consumer Perception; Developing Markets; Brands and Branding; Geographic Location; Globalized Markets and Industries; Perception; Emerging Markets; Product Positioning; Global Strategy; Marketing Strategy; Food and Beverage Industry; Venezuela
Deshpandé, Rohit. "Why You're Not Buying Venezuelan Chocolate: The Provenance Paradox ." Harvard Business School Class Lecture 512-703, June 2012.
- 01 Aug 2018
- What Do You Think?
Are Free Trade and Free Markets Quaint Ideas From the Past?
tariffs—equivalent to taxes—we are currently witnessing.) It reflects the fact that “global” market freedom for capital and goods may work, but market freedom for labor does not. As a result, labor suffers... View Details
Keywords: by James Heskett
- 21 Aug 2006
- Research & Ideas
How Europe Wrote the Rules of Global Finance
The United States has been both credited and criticized for its powerful role in promoting global financial liberalization—the flow of capital across country borders. But research by Harvard Business School Professor Rawi Abdelal has... View Details
Keywords: by Ann Cullen
- 13 Aug 2015
- Working Paper Summaries
Selling to a Moving Target: Dynamic Marketing Effects in U.S. Presidential Elections
Keywords: by Doug J. Chung & Lingling Zhang
- 2011
- Teaching Note
UFIDA (E) (TN)
By: F. Warren McFarlan, Donghong Li and Lijuan Liu
In 2004, China's largest management software provider UFIDA began internationalization. In the subsequent 6 years, UFIDA entered Hong Kong, Singapore, Japan, Thailand, Vietnam and other overseas Asian markets. Nonetheless, UFIDA's overseas business footprint was still... View Details
Keywords: Computer Software; Corporate Strategy; Emerging Markets; Globalization; China; Applications and Software; China
McFarlan, F. Warren, Donghong Li, and Lijuan Liu. "UFIDA (E) (TN)." Tsinghua University Teaching Note, 2011.
- 17 Jul 2017
- Op-Ed
Op-Ed: As America Recedes from Global Leadership, Its CEOs are Stepping Up
here to stay. America’s CEOs know what is at stake: nothing less than America’s leadership in the global world. America is blessed with corporate leaders whose companies dominate their global View Details
Keywords: by Bill George
- 01 May 2015
- News
A Flood of Picassos Threatens to Water Down the Art Market
- Web
Understanding Entrepreneurial Opportunity in Kazakhstan - Global Activities 2020
underserved and operating under so many constraints—there is a lot of entrepreneurship in sectors such as banking,” she explains. “In the US economy or in Europe, these areas are dominated by traditional players, but that’s not the case in Kazakhstan.” “ These are... View Details
- December 2009
- Article
Media Markets and Localism: Does Local News en Español Boost Hispanic Voter Turnout?
By: Felix Oberholzer-Gee and Joel Waldfogel
Since the dawn of broadcasting, and especially in the past decade, Americans have turned their attention from local to more distant sources of news and entertainment. While the integration of media markets will raise the private welfare of many consumers, critics of a... View Details
Keywords: Voting; Ethnicity; Behavior; Local Range; Journalism and News Industry; Media and Broadcasting Industry; United States
Oberholzer-Gee, Felix, and Joel Waldfogel. "Media Markets and Localism: Does Local News en Español Boost Hispanic Voter Turnout?" American Economic Review 99, no. 5 (December 2009).
- 07 Mar 2019
- News
Smart Marketing Brings Rapid Growth to Latino Brands
David Benitez (OPM 46, 2014) is founder and president of Intelligent Mexican Marketing (IMM Latino), a company that provides a brand-building platform in the United States' Hispanic market by being the... View Details
- 20 Aug 2010
- News
Global diversification: Anathema a decade ago, now a great strategy
- Web
Reconceiving Products & Markets - Institute For Strategy And Competitiveness
Three Levels of CSV Reconceiving Products & Markets Redefining Productivity in the Value Chain Improving the Local & Regional Business Environment Reconceiving Products & ... Reconceiving Products & Markets... View Details
- September 2015
- Article
Codes in Context: How States, Markets, and Civil Society Shape Adherence to Global Labor Standards
By: Michael W. Toffel, Jodi L. Short and Melissa Ouellet
Transnational business regulation is increasingly implemented through private voluntary programs—like certification regimes and codes of conduct—that diffuse global standards. But little is known about the conditions under which companies adhere to these standards. We... View Details
Keywords: Transnational Regulation; Labor Standards; Consumer Politics; Codes Of Conduct; Compliance; Governance Compliance; Operations; Globalization; Labor
Toffel, Michael W., Jodi L. Short, and Melissa Ouellet. "Codes in Context: How States, Markets, and Civil Society Shape Adherence to Global Labor Standards." Regulation & Governance 9, no. 3 (September 2015): 205–223.
- 2011
- Working Paper
Do U.S. Market Interactions Affect CEO Pay? Evidence from UK Companies
By: Joseph J. Gerakos, Joseph D. Piotroski and Suraj Srinivasan
This paper examines the extent that interactions with U.S. markets impact the compensation practices of non-U.S. firms. Using a sample of large U.K. companies, we find that the total compensation of U.K. CEOs is positively related to the extent of the firm's... View Details
Keywords: Globalized Markets and Industries; Corporate Governance; Executive Compensation; Management Practices and Processes; Motivation and Incentives; United Kingdom; United States
Gerakos, Joseph J., Joseph D. Piotroski, and Suraj Srinivasan. "Do U.S. Market Interactions Affect CEO Pay? Evidence from UK Companies." Harvard Business School Working Paper, No. 11-075, January 2011.
- December 2018 (Revised October 2020)
- Case
Shiseido: Reinvesting in Brand
By: Jill Avery and Nobuo Sato
Shiseido was in the midst of a six year corporate turnaround, trying to reverse the effects of decades of under-investment in R&D and marketing which had led to a cycle of declining customer support and brand value. Would the CEO’s VISION 2020 plan, centered on four... View Details
Keywords: Brand Management; Brand Value; Turnaround; Brand Portfolio; Brand Communication; Global Brands; Digital Marketing; Return On Investment; Marketing ROI; Internet Marketing; Marketing; Marketing Strategy; Brands and Branding; Value; Growth and Development Strategy; Investment Return; Consumer Behavior; Beauty and Cosmetics Industry; Consumer Products Industry; Japan; Asia
Avery, Jill, and Nobuo Sato. "Shiseido: Reinvesting in Brand." Harvard Business School Case 519-026, December 2018. (Revised October 2020.)
- 2015
- Working Paper
Business Groups Exist in Developed Markets Also: Britain Since 1850
By: Geoffrey Jones
Diversified business groups are well-known phenomena in emerging markets, both today and historically. This is often explained by the prevalence of institutional voids or the nature of government-business relations. It is typically assumed that such groups were much... View Details
Keywords: Business Groups; Business History; Economic History; Conglomerates; Entrepreneurship; Globalization; Management; Organizations; United Kingdom
Jones, Geoffrey. "Business Groups Exist in Developed Markets Also: Britain Since 1850." Harvard Business School Working Paper, No. 16-066, November 2015.
- November–December 2016
- Article
The Impact of Patent Wars on Firm Strategy: Evidence from the Global Smartphone Industry
By: Yongwook Paik and Feng Zhu
Strategy scholars have documented in various empirical settings that firms seek and leverage stronger institutions to mitigate hazards and gain competitive advantage. In this paper, we argue that such “institution-seeking” behavior may not be confined to the pursuit of... View Details
Keywords: Patent Wars; Patent Litigation; Intellectual Property (IP) Enforcement; Institutions; Patent Thicket; Smartphone; Patents; Corporate Strategy; Mobile Technology
Paik, Yongwook, and Feng Zhu. "The Impact of Patent Wars on Firm Strategy: Evidence from the Global Smartphone Industry." Organization Science 27, no. 6 (November–December 2016): 1397–1416.
- May 2014 (Revised March 2017)
- Case
Unilever's Lifebuoy in India: Implementing the Sustainability Plan
Unilever's new Global Brand VP must not only revitalize Lifebuoy soap's sagging market performance, but simultaneously impact the health of one billion people worldwide. The latter challenge comes from Unilever's new CEO who has introduced the Unilever Sustainable... View Details
Keywords: Multinational Management; Corporate Social Responsibility; Strategy Implementation; Marketing Strategy; Mission And Purpose; Change Management; International Business; Global; Fast-moving Consumer Goods; Soap; Corporate Social Responsibility and Impact; Health Care and Treatment; Environmental Sustainability; Global Strategy; Developing Countries and Economies; Beauty and Cosmetics Industry; Health Industry; India
Bartlett, Christopher A. "Unilever's Lifebuoy in India: Implementing the Sustainability Plan." Harvard Business School Case 914-417, May 2014. (Revised March 2017.)
- 20 Jun 2019
- News