Publications
Publications
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- All HBS Web
(2,394)
- Faculty Publications (1,066)
- March 2007 (Revised April 2007)
- Case
McDonald's Corporation: Managing a Sustainable Supply Chain
By: Ray A. Goldberg and Jessica Droste Yagan
McDonald's seeks to learn from a successful response to Greenpeace's Amazon deforestation campaign in order to make its supply chain more socially and environmentally responsible. View Details
- February 2007 (Revised February 2009)
- Case
A Differentiation Strategy at ASDA
By: David E. Bell and Nitin Sanghavi
The Wal-Mart CEO has challenged his company to do more to help mankind. The British subsidiary, ASDA, is reviewing its activities in the environment/social arena. View Details
- February 2007
- Teaching Note
King Arthur Flour (TN)
By: Thomas J. DeLong and Terence Heymann
Keywords: Food and Beverage Industry
- January 2007 (Revised January 2007)
- Background Note
Note on the U.S. Food and Drug Administration
By: Robert F. Higgins, Richard G. Hamermesh and Virginia Fuller
Describes the U.S. FDA with particular emphasis on its role in the development of new drugs, biologic products, and medical devices today. Provides context for the drug approval process by describing the FDA's history and organizational structure. View Details
- January 2007 (Revised November 2007)
- Case
Organic Growth at Wal-Mart
By: Jan W. Rivkin and Troy Smith
In 2005, an executive vice president at Wal-Mart must decide whether to expand the retailer's selection of organic food. The decision is made in the context of wider attempts to move the giant retailer slightly upscale and to focus on environmental sustainability. View Details
- January 2007
- Article
Acquisitions and Firm Growth: Creating Unilever's Ice Cream and Tea Business
By: G. Jones and Peter Miskell
This article provides a longitudinal case study of the use of acquisitions by the Anglo-Dutch multinational Unilever to build the world's largest ice cream and tea businesses. The study supports recent resource-based theory which argues that complementary rather than... View Details
- December 2006 (Revised August 2009)
- Case
Disney Consumer Products: Marketing Nutrition to Children
By: David E. Bell and Laura Winig
In an effort to capture market share in the children's foods category, Disney Consumer Products (DCP) debuted a broad line of "better for you" foods, ranging from fresh fruits and vegetables to frozen meals, through a partnership with Kroger supermarkets. In answer to... View Details
- December 2006
- Supplement
King Arthur Flour--video
By: Thomas J. DeLong
Keywords: Food and Beverage Industry
- November 2006
- Case
Organics: Coming Center Stage?
By: James E. Austin and Reed Martin
The organics movement has certainly come a long way. From hippie farming communes and a scattering of natural food stores in the 1960s, organics outgrew its origins as a counterculture curiosity of the 1970s to become the fastest growing segment of the food industry in... View Details
- October 2006 (Revised May 2007)
- Case
Academia Barilla
By: David E. Bell and Mary L. Shelman
Barilla, the world's largest pasta company, has introduced a new high-quality, high-priced product line that features a range of authentic Italian food products sourced from artisan producers. Management believes the line will appeal to consumers seeking healthier... View Details
- October 2006 (Revised May 2008)
- Supplement
Nestle Milk Districts: China (Abridged)
By: Ray A. Goldberg and Kerry Herman
- October 2006 (Revised August 2007)
- Case
Marketing Chateau Margaux
By: John A. Deighton, Leyland Pitt, Vincent Marie Dessain, Daniela Beyersdorfer and Anders Sjoman
Chateau Margaux, luxury brand or connoisseur brand? Although France is awash with unsold wine, demand has never been stronger for the very finest Bordeaux. How should Margaux sustain and grow its business? The Chateau management team is wondering if it can take more... View Details
- September 2006
- Case
Earthbound Farm
By: William A. Sahlman and Alison Berkley Wagonfeld
Describes a set of decisions confronting the senior management of Earthbound Farm, the largest organic produce company in the world. Focuses on what to do with an East Coast distribution center that is losing money but may be useful strategically. View Details
- September 2006
- Teaching Note
Beech-Nut Nutrition Corporation Series (LCA) (TN)
By: Lynn S. Paine and Aldo Sesia
- August 2006
- Case
Dreyer's Slow Churned(TM) Ice Cream
By: Noel H. Watson, Steven C. Wheelwright and Brian DeLacey
Examines capacity forecasting and planning in a complex new product introduction scenario. The introduction at Dreyer's, a large dairy snack manufacturer, involves not only a new product but a new manufacturing process and product package, thus implying a significant... View Details
- August 2006 (Revised July 2008)
- Case
Rwanda and the Thousand Hills Coffee Co.: Breaking New Grounds
By: Geoffrey G. Jones and Michelle McDonald
Examines the strategies of a Boston-based start-up to market Rwandan coffee. Describes the history of the coffee industry, the era of cartelization and the International Coffee Agreement, and the subsequent collapse in producer prices after 1989. Also describes the... View Details
- June 2006
- Teaching Note
Natural Blends, Inc. (TN)
By: H. Kent Bowen
Keywords: Food and Beverage Industry
- June 2006
- Teaching Note
Cola Wars Continue: Coke and Pepsi in 2006 (TN)
By: David B. Yoffie
Teaching Note to 706447. View Details