Publications

June 2021
Teaching Note

Wolfgang Puck: Setting the Table for the Future

By: Boris Groysberg and Robin Abrahams

Teaching Note for HBS Case No. 419-001. View Details

Keywords: Brands and Branding; Growth and Development; Management Systems; Business Processes; Leadership; Transition; Food and Beverage Industry; Food and Beverage Industry

June 2020
Teaching Note

Global Brand Management of Anheuser Busch InBev's Budweiser

By: Jill Avery

Brian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was feeling the pressure to finalize a global brand strategy that would define... View Details

Keywords: Brand Management; Global Brands; Brand Equity; Brand Storytelling; Brand Communication; Brand Positioning; Marketing; Brands and Branding; Marketing Communications; Global Strategy; Food and Beverage Industry; Food and Beverage Industry; United States; China; Africa; Latin America

November 2008
Teaching Note

Royal DSM N.V.: Information Technology Enabling Business Transformation (TN)

By: Lynda M. Applegate and Deborah Soule

Teaching Note for [807167]. View Details

Keywords: Multinational Firms and Management; Knowledge Use and Leverage; Information Technology; Transformation; Consumer Products Industry; Consumer Products Industry

February 2004 (Revised April 2004)
Case

Great Atlantic & Pacific Tea Company, Inc., The

By: David F. Hawkins and Jacob Cohen

Analysts believe bankruptcy is a distinct possibility for A&P in the future. The company believes otherwise. View Details

Keywords: Forecasting and Prediction; Insolvency and Bankruptcy; Consumer Products Industry; Consumer Products Industry

Find at Harvard

March 1996 (Revised November 1997)
Case

Dewar's (A): Brand Repositioning in the 1990's

By: Alvin J. Silk and Lisa Klein Pearo

Dewar's, a major brand of Scotch whisky, produced by United Distillers of the U.K., and the U.S. leader in the Scotch category with a 15% market share, faced a declining market among traditional consumers of distilled spirits. Given the growing societal, legal, and... View Details

Keywords: Advertising; Customers; Brands and Branding; Marketing Strategy; Market Participation; Strategic Planning; Opportunities; Consumer Products Industry; Consumer Products Industry; United Kingdom; United States

January 1987 (Revised March 1989)
Background Note

Note on the U.S. Soft Drink Industry in 1986

Demonstrates how knowing the "money mechanics" of the business is essential in developing a successful strategy among industry participants. Deals with the structural attractiveness of the industry from the concentrate producer and bottler perspectives and examines the... View Details

Keywords: Competitive Strategy; Consumer Products Industry; Consumer Products Industry; United States

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01 May 2018
First Look

First Look at New Research and Ideas, May 1, 2018

find turnover increases for the most productive workers. We detect limited effort responses and find no evidence of different effects based on workers’ expectations of fairness or future promotion. The findings suggest that adjustment... View Details

Keywords: Sean Silverthorne

December 1999 (Revised October 2001)
Case

Introducing New Coke

On April 23, 1985, the Coca-Cola Co. announced a decision that would rock the world. The old Coke formula would be taken off the market and replaced with a smoother, sweeter taste. The reaction of the American people was immediate and violent, causing three months of... View Details

Keywords: Failure; Product Development; Brands and Branding; Food and Beverage Industry; Food and Beverage Industry

September 2023 (Revised January 2024)
Case

AB InBev: Brewing Up Forecasts during COVID-19

By: Mark Egan, C. Fritz Foley, Esel Cekin and Emilie Billaud

In July 2021, the CEO of AB InBev's European operations and his team strategized to position the company for success post-pandemic. As the world's largest beer company, boasting over 500 brands, revenue of $46 billion, and a workforce of 160,000 in 2020, AB InBev... View Details

03 Mar 2014
HBS Case

Decommoditizing the Canned Tomato

its start in Parma, Italy, in 1899, when the great-grandfather of current CEO-owner Francesco Mutti canned and sold tomatoes to an illiterate rural population that identified the product by the two lions on its label. Even from the start... View Details

Keywords: by Maggie Starvish; Food & Beverage; Food & Beverage; Food & Beverage

23 Apr 2001
Research & Ideas

Brand Power from Wedgwood to Dell: Part Two

the eighteenth-century pottery and china manufacturer; H.J. Heinz, who started the famous food company in 1869; and Marshall Field, the late nineteenth-century Chicago retailer. Below, in Part Two, Koehn shares her thoughts on how three... View Details

Keywords: by Martha Lagace

18 Dec 2007
First Look

First Look: December 18, 2007

software product over its entire lifetime, comprising six major "releases." In particular, we develop measures of modularity at the component level, and use these to predict patterns of evolution between successive versions of... View Details

Keywords: Martha Lagace

12 Dec 2017
First Look

New Research and Ideas, December 12, 2017

engaging in a pre-eating ritual over a 5-day period helped participants reduce calorie intake (Experiment 1). Pairing a ritual with healthy eating behavior increased the likelihood of choosing healthy food in a subsequent decision... View Details

Keywords: Sean Silverthorne

November 1983 (Revised December 1984)
Case

Frito-Lay, Inc.: Grandma's ""Ready-To-Eat"" Cookies

Mr. Kenneth Treece, marketing director of Frito-Lay's Grandma's (R) Cookie division has received the final test market figures for the new supermarket line of Grandma's Ready-To-Eat cookies. One set of data, the Kansas City test results, was extremely encouraging;... View Details

Keywords: Product Launch; Food and Beverage Industry; Food and Beverage Industry; United States

10 Dec 2007
HBS Case

One Laptop per Child

agreed to manufacture the laptop. On the technological front, OLPC tackled puzzles such as creating a product both useful and fun for children of primary school age. (See CloseUp below). But despite its visionary goals and widespread... View Details

Keywords: by Martha Lagace; Computer

28 Jan 2013
Research & Ideas

Helping Yelp Create More Accurate Reviews

Revenue: The Case of Yelp.com, which explored how restaurant reviews on Yelp affect their bottom lines.) Reviewing The Reviewers After spending some time on Yelp, Luca questioned whether the site's star-based rating system (five stars for the best) truly reflected the... View Details

Keywords: by Kim Girard; Food & Beverage

May 1984 (Revised August 1987)
Case

Raymond Mushroom Corp.

By: Benson P. Shapiro

In April 1984 Deborah Raymond, president of Raymond Mushrooms was deciding whether or not to raise prices on Raymond canned mushrooms in conjunction with an advertising promotional program to build consumer preference. View Details

Keywords: Product Positioning; Advertising; Decisions; Price; Management Teams; Food and Beverage Industry

October 1995
Case

Robert Mondavi Corporation

By: Ray A. Goldberg and Thomas N. Urban Jr

As the Mondavi Corp. moves from a private to a public company and increases the number of types of wine it sells, how does it position itself in various segments of the market and what brand and distribution system is most important? View Details

Keywords: Globalized Markets and Industries; Brands and Branding; Distribution; Product Positioning; Going Public; Expansion; Change; Food and Beverage Industry