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- All HBS Web
(1,297)
- People (4)
- News (280)
- Research (854)
- Events (4)
- Multimedia (3)
- Faculty Publications (517)
- January 2015 (Revised July 2019)
- Case
Rebranding Godiva: The Yıldız Strategy
By: Rohit Deshpande and Esel Çekin
This case concerns Yıldız Holding’s acquisition of Godiva Chocolatier from its previous owner, Campbell Soup, and its salient strategy in preserving Godiva’s “made in Belgian” brand position. Provenance Paradox, a problem faced by companies in emerging countries trying... View Details
Keywords: Branding; Internationalization; Provenance Paradox; Acquisitions; Positioning; Innovation; Customer-centricity; Brands and Branding; Marketing Strategy; Emerging Markets; Product Positioning; Change Management; Innovation and Management; Customer Focus and Relationships; Food and Beverage Industry; North America; Turkey; Japan
Deshpande, Rohit, and Esel Çekin. "Rebranding Godiva: The Yıldız Strategy." Harvard Business School Case 515-059, January 2015. (Revised July 2019.)
- Web
On Campus Logistics - Recruiting
the room when you arrive. Interviews: A CPD staff member will meet you outside of your room 10 minutes before your first interview with your interview schedule, applicant materials, and food vouchers. Room Availability: Your assigned room... View Details
- Web
Judges - Alumni
Start-up culture and operations · Business model development · Team building and coaching · New business development Industry Consumer Products and Services (B2C), Technology Verticals Beauty, E-Commerce, FemTech, Lifestyles of Health and... View Details
- Web
Industry Information - Alumni
the global personal care and household product market. Recently, it has added features on a variety of subjects, and expanded coverage in fast-growing markets in Asia and Latin America. CPG Matters A twice-monthly e-zine directed to the... View Details
- 24 Jun 2021
- Blog Post
Celebrating the Past, Crafting the Future Part 2: The First HBS/HKS Class
be a wonderful part of what I do.” Medoff advises current students, “Invest time with this group. There’s no substitute for the time you’ll spend together.” Niyati Gupta Current role: CEO and Co-Founder, Stealth Mode Food Startup Becoming... View Details
- 20 Feb 2017
- Research & Ideas
Having No Life is the New Aspirational Lifestyle
an aspirational lifestyle. “The new conspicuous consumption is about saying, I am the scarce resource, and therefore I am valuable” The finding suggests a new way for marketers to sell their products and services to consumers by... View Details
Keywords: by Michael Blanding
- 01 Jul 2015
- Research & Ideas
A Bank That Takes Parmesan as Collateral: The Cheese Stands a Loan
Wharton School, and Emer Moloney, a research associate at HBS. The case describes the traditional production process for Parmigiano-Reggiano, commonly known in dairy circles as "The King of Cheeses." The supply chain begins with... View Details
- Web
2022 Reunion Presentations - Alumni
customers are partitioned away from the operation, they are less likely to fully appreciate the work going on behind the scenes, causing them to place a lower value on the product or service being offered. To address this problem, leaders... View Details
- Article
Isolating the Symbolic Implications of Employee Mobility: Price Increases after Hiring Winemakers from Prominent Wineries
By: Peter W. Roberts, Mukti Khaire and Christopher I. Rider
When a skilled employee moves from one organization to another, the effects on the hiring organization can be substantive (i.e., changes in actual outcomes) and symbolic (i.e., changes in expectations or valuations and therefore prices). We theorize that strong or even... View Details
Keywords: Employees; Organizations; Performance Expectations; Price; Competency and Skills; Quality; Management Analysis, Tools, and Techniques; Selection and Staffing; Valuation; Food and Beverage Industry
Roberts, Peter W., Mukti Khaire, and Christopher I. Rider. "Isolating the Symbolic Implications of Employee Mobility: Price Increases after Hiring Winemakers from Prominent Wineries." American Economic Review: Papers and Proceedings 101, no. 3 (May 2011): 147–151.
- 10 Aug 2015
- Research & Ideas
New Medical Devices Get To Patients Too Slowly
While the US Food and Drug Administration has chiseled away pharmaceutical review times over the years to speed innovative drugs to market, the opposite seems to have occurred in the agency's approval of medical devices. Instead of... View Details
- 25 Feb 2020
- News
Task Force
Monroy can make that claim. Based in Mexico City, Zubale crowdsources the expensive and inefficient task of merchandising, using its app to connect independent contractors with major brands looking for the on-the-ground help needed to get their View Details
- 10 Jan 2022
- Research & Ideas
How to Get Companies to Make Investments That Benefit Everyone
behavior. In fact, the code responsible for creating many consumer electronics is widely available and is often used as a springboard for developers to further innovate, sharing ideas and crafting new products for all to use. Everyone... View Details
Keywords: by Lane Lambert
- 19 Sep 2017
- First Look
First Look at New Research and Ideas, September 19
implications of these effects for inventory management. To do that, we analyze data from a leading U.S. retailer who introduced a “ship-to-store” (STS) functionality that allows customers to ship products to their local store free of... View Details
Keywords: Sean Silverthorne
- Web
Global Business Course | HBS Online
cross-border flows of goods and capital affect firms’ and nations’ competitive positions, and analyze the effects of environmental change on the competitive landscape. Highlights Absolute Advantage - Static of Production Frontier Water... View Details
- 13 Apr 2016
- Research & Ideas
Why Your Company Wants to be a 'Cognitive Referent' (Hint: SpaceX)
mature industries, nascent markets offer little certainty and plenty of ambiguity—undefined customers, unclear products or features, uncertain customer demand, and even an ill defined set of competitors. Yet, for these startups to have... View Details
- 12 Nov 2021
- News
Alumni Business Leaders on Confronting the Climate Change Challenge
technologies enable remote work environments, our use of large buildings powered by fossil energy is also facing change, with worker preferences for cleaner and more flexible “digital”-enabled work environments. Traditional approaches to farming, ranching, animal... View Details
- 04 Feb 2022
- Blog Post
Learning from the Entrepreneurs-in-Residence as a Harvard MS/MBA Student
e-commerce. The grocery and packaged food spaces were untouched and opportune for e-commerce applications. He shared that exploring a space and carving out an idea requires you to seek out feedback from various perspectives. Acquiring... View Details
- 06 Dec 2017
- What Do You Think?
Is It Time To Break Up Amazon, Apple, Facebook, or Google?
Google was a monopoly and if so, should it be regulated or broken up. His answer: ‘Our product is free to the consumer. We welcome any competitors.’” Questions were raised about how a platform-based high-tech company could be broken up.... View Details
- 15 Mar 2017
- Lessons from the Classroom
More Than 900 Examples of How Climate Change Affects Business
This word cloud is composed of blog posts by more than 900 students describing how individual organizations are likely to be affected by climate change. Image by Patrick Clapp Last fall, first-year MBA students at Harvard Business School received a new assignment in... View Details
- November 2015 (Revised January 2016)
- Teaching Note
McDonald's Corporation: Managing a Sustainable Supply Chain—From Amazon Soya to Cage Free Eggs
This case provides an opportunity for students to consider how large, multinational corporations should respond when targeted by activists regarding environmental and social concerns in their supply chains. Greenpeace targeted McDonald's because its chicken supplier... View Details