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29 Jan 2025
Video

HBS Student Climate Symposium

December 2010 (Revised April 2013)
Case

Kepak and the Future of the Irish Beef Industry

By: David E. Bell, Damien P. McLoughlin and Mary Shelman

As Ireland's third largest beef processor, Kepak faces new opportunities as well as significant challenges from the collapse of the "Celtic Tiger." The government has identified food and agriculture as one way the country could significantly grow exports. However, the... View Details

Keywords: Animal-Based Agribusiness; Economic Sectors; Policy; Growth and Development Strategy; Marketing; Competition; Cooperation; Food and Beverage Industry; Food and Beverage Industry; Republic of Ireland

January 2022 (Revised November 2023)
Case

Expanding the Culture of Learning at Kraft Heinz

By: Ashley V. Whillans and Carolyn Watson

The Kraft Heinz Company (KHC) was an American food company formed in 2015 by the merger of Kraft Foods Group, Inc and the H.J. Heinz Company. The company sold food products like Heinz Ketchup, Kraft Mac & Cheese, Kool-Aid, and Philadelphia cream cheese to supermarkets,... View Details

Keywords: Learning; Culture; Work Culture; Workplace Practices; Mergers; Mergers and Acquisitions; Competitive Advantage; Human Capital; Training; Performance Evaluation; Growth and Development; Personal Development and Career; Employee Relationship Management; Organizational Change and Adaptation; Organizational Culture; Food and Beverage Industry

November 1998 (Revised December 1998)
Case

Amul and India's National Dairy Development Board

By: Ray A. Goldberg, Carin-Isabel Knoop and Srinivas Sunder

Amul Dairy has been a successful change maker in India's dairy system. How does it move from this success to the new challenges facing the Indian food system--is it an appropriate model? View Details

Keywords: Business Model; Leading Change; Success; Cooperative Ownership; Problems and Challenges; Food and Beverage Industry; India

November 1997
Case

Odwalla, Inc.

By: Ray A. Goldberg and Tom Clay

Odwalla suffered one of the worst food safety crises in history and not only survived but continued to grow. Now they need to decide how the crisis affected their business and how to expand their business. View Details

Keywords: Growth and Development; Crisis Management; Safety; Expansion; System Shocks; Food and Beverage Industry

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26 May 2022
News

What’s Supercharging Inflation and Dragging Down the Economy? The Price of Diesel.

28 Jan 2020
News

Non-profit group feeds hungry and is fodder for MBA minds

October 2006 (Revised May 2007)
Case

Academia Barilla

By: David E. Bell and Mary L. Shelman

Barilla, the world's largest pasta company, has introduced a new high-quality, high-priced product line that features a range of authentic Italian food products sourced from artisan producers. Management believes the line will appeal to consumers seeking healthier... View Details

Keywords: Supply Chain; Plant-Based Agribusiness; Brands and Branding; Decision Choices and Conditions; Family Ownership; Nutrition; Product Development; Investment; Food and Beverage Industry; Italy

December 2007 (Revised February 2017)
Case

Vegpro Group: Growing in Harmony

By: David E. Bell, Brian Milder and Mary Shelman

Vegpro, a horticulture company, is Kenya's largest exporter of fresh vegetables and flowers to top supermarkets in the U.K. and Europe. In 2007, Vegpro's business is threatened by growing consumer concern about the environmental impact of food production and transport,... View Details

Keywords: Customer Satisfaction; Developing Countries and Economies; Ethics; Food; Growth and Development Strategy; Operations; Environmental Sustainability; Agriculture and Agribusiness Industry; Kenya; Europe; United Kingdom

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25 Apr 2014
Video

Andrea Chermayeff - Making A Difference

01 May 2020
Blog Post

5 Reasons to Join a Club at HBS

potential cold calls, and understanding campus food options can feel overwhelming. Having the option to join a club that mirrors any facet of who you are helps greatly in the transition to life as an MBA student over the next two years.... View Details

07 Jun 2014
Video

Marius Andersen - Making A Difference

25 Oct 2021
Video

Africa Research Center Virtual Case Discussion

Research Summary

General research interests

Effects of marketing actions on food choices, energy intake, and obesity.
Psychophysics of package and portion size perception and preferences.
Mere-measurement and self-generated validity effects in survey research.
Attention and choice... View Details

December 2021
Case

Pairwise

By: José B. Alvarez and Annelena Lobb

Pairwise discusses the strategic approach of a company aiming to “snackify” fruits and vegetables by using CRISPR-Cas9 gene editing to create nutritious, bite-sized foods that could compete with packaged snacks. The company is confronting a number of challenges,... View Details

Keywords: Gene Editing; GMO; Food; Nutrition; Competition; Market Entry and Exit; Public Opinion; Competitive Strategy; Consumer Behavior; Food and Beverage Industry

January 2013
Case

Brannigan Foods: Strategic Marketing Planning

By: John A. Quelch and James T. Kindley

The soup division at Brannigan Foods contributes over 40% of the firm's revenue. The general manager is concerned that the soup industry is declining and that the soup division shows declining profits and market share, especially among the important baby boomer... View Details

Keywords: United States; Consumer Marketing; Acquisitions; Forecasting; Quantitative Analysis; Risk Management; Decision Making; Budgeting; Supermarkets; Strategic Planning; Demand and Consumers; Marketing Strategy; Food; Resource Allocation; Acquisition; Product Development; Food and Beverage Industry; Food and Beverage Industry