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- November 2010
- Supplement
Hikma Pharmaceuticals (B)
By: John A. Quelch
By 2009, Hikma Pharmaceuticals operated 13 manufacturing plants in 8 countries of which 5 were approved by the U.S. Food and Drug Administration. Hikma tracked its sales revenues over the period to show where the largest contributors were from. View Details
- November 2010
- Background Note
Agricultural Cooperatives: Origins, Structure, Financing and Partnerships
By: Ray A. Goldberg and Matthew Preble
This technical note explains how agricultural cooperatives are structured and financed, as well as how they form partnerships with one another and other elements of the food system. View Details
- November 2010 (Revised January 2012)
- Case
CHS Inc.: Cooperative Leadership in a Global Food Economy
By: Ray A. Goldberg and Matthew Preble
CHS- the largest farm cooperative in the US- was planning its 2020 vision statement and the role the cooperative should play in the food system. View Details
- November 2010
- Teaching Note
Belco Global Foods (TN)
By: C. Fritz Foley and Matthew Johnson
Teaching Note for 211033. View Details
- November 2010
- Article
Capitalizing on the Underdog Effect
By: Anat Keinan, Neeru Paharia and Jill Avery
This article presents the results of a study that investigated the use of the underdog effect in marketing. The idea of triumphing over disadvantages by impassioned determination is said to be a powerfully positive image, which can lead consumers to choose a brand over... View Details
Keywords: Marketing; Brand Management; Brands; Brand Positioning; Competitive Positioning; Competition; Brands and Branding; Advertising Campaigns; Marketing Communications; Marketing Strategy; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry
- October 2010
- Case
innocent
By: William A. Sahlman and Harry Wake
This case describes a set of issues confronting the founders of innocent, a 10-year old beverage company that dominated the UK smoothie market. The team must decide how to proceed with expansion of the product line and outside the UK and Ireland. They must also decide... View Details
- October 2010
- Supplement
Belco Global Foods: Spreadsheet Supplement (CW)
By: C. Fritz Foley and Matthew Johnson
This case introduces students to the fundamental issues that managers face when deciding what international trade finance terms to use when transacting with other firms. In late 2009, Pam Arnold, the Head of Global Credit at Belco Global Foods must decide which trade... View Details
- October 2010 (Revised November 2010)
- Case
Belco Global Foods
By: C. Fritz Foley and Matthew Johnson
This case introduces students to the fundamental issues that managers face when deciding what international trade finance terms to use when transacting with other firms. In late 2009, Pam Arnold, the head of global credit at Belco Global Foods, must decide which trade... View Details
- September 2010 (Revised January 2016)
- Case
Grameen Danone Foods Ltd., a Social Business
By: V. Kasturi Rangan and Katharine Lee
Grameen Danone is a joint venture between the Grameen Group (a sister company of Grameen Bank) and Groupe Danone, a $2 billion (revenues) French food company. The company's goal was to provide nutritional yogurt (brand name Shoktidoi) for the nearly 50 million... View Details
- September 2010 (Revised February 2011)
- Case
Red Lobster
By: David E. Bell and Jason Riis
Red Lobster, a 40-year-old chain of seafood restaurants, has just completed some market research revealing an opportunity to shift its target customer segment. The chain is in the final stages of a 10-year plan of rejuvenation under CEO Kim Lopdrup. When he took over... View Details
- June 2010
- Teaching Note
Diamond Foods (TN)
By: David E. Bell, Natalie Kindred and Mary Louise Shelman
Teaching Note for 510013.. View Details
- June 2010
- Teaching Note
Ebro Puleva (TN)
By: David E. Bell and Mary Louise Shelman
Teaching Note for 510026. View Details
- June 2010
- Teaching Note
Shareholder Activists at Friendly Ice Cream (TN) (A1), (A2), (A), and (B)
By: Fabrizio Ferri, V.G. Narayanan and Lisa Brem
Teaching Note for 109013, 109014, 108024 and 108073. View Details
- June 2010
- Teaching Note
Monsanto: Helping Farmers Feed the World (TN)
By: David E. Bell and Mary Louise Shelman
Teaching Note for [510025]. View Details
- Article
Kidneys for Sale: Who Disapproves, and Why?
By: Stephen Leider and Alvin E. Roth
The shortage of transplant kidneys has spurred debate about legalizing monetary payments to donors to increase the number of available kidneys. However, buying and selling organs faces widespread disapproval. We survey a representative sample of Americans to assess... View Details
- March 2010 (Revised February 2013)
- Case
Baltic Beverages Holding: Competing in a Globalizing World (A)
By: Juan Alcacer, Rasmus Karl Gustaf Molander and Rakeen Mabud
The Finnish brewer Hartwall and the Swedish brewer Pripps had to decide how to react to the rapidly changing European political, economic, and business environment in 1989–1990. View Details
- March 2010 (Revised February 2013)
- Supplement
Baltic Beverages Holding: Competing in a Globalizing World (B)
By: Juan Alcacer, Rasmus Karl Gustaf Molander and Rakeen Mabud
In 1991, Hartwall and Pripps made the decision to found Baltic Beverages Holding (BBH) and invest in the former USSR by buying Estonia's biggest brewery, Saku. View Details
- March 2010
- Case
Target: Responding to the Recession
By: Ranjay Gulati, Rajiv Lal and Cathy Ross
Within 10 months of Gregg Steinhafel's taking over as CEO at Target, the U.S. was mired in the most significant economic downturn in 50 years. Top competitor Wal-Mart had positioned itself well for the crisis, while Target's same store sales began to slide. While... View Details
- 2010
- Book
Unilever'i Yenilemek: Dönüşüm ve Gelenek [Renewing Unilever: Transformation and Tradition]
By: Geoffrey Jones
Unilever's brands can now be found in one out of every two households in the world. This arresting and impressive fact shows the scope and scale of this unique global corporation. Geoffrey Jones, a leading business historian from the Harvard Business School, takes us... View Details