Fast-Moving Consumer Goods - Publications - Faculty & Research

29 Oct 2019
Sharpening Your Skills

Robots in the Boardroom

recent research from Harvard Business School faculty marks the possibilities and pitfalls that could occur along this digital transformation. A Good Place to Start Ethics Bots and Other Ways to Move Your Code of Business Conduct Beyond... View Details

Keywords: by Sean Silverthorne

22 Aug 2022
Research & Ideas

Can Amazon Remake Health Care?

lessons from outside health care don’t always apply to health care. Gazette: What does Amazon’s entry into primary care mean potentially for consumer access to health care? Amazon is a trusted, well-known brand so the company could easily... View Details

Keywords: by Christina Pazzanese, Harvard Gazette; Health

10 Aug 2010
First Look

First Look: August 10

recreates itself in response to new technologies and consumer needs, this major player is considering focusing on its principal business of concert booking and related revenue or moving forward with its efforts to take advantage of new... View Details

Keywords: Martha Lagace

20 May 2014
Research & Ideas

Managing the Family Business: Survival’s Secret Sauce

faster than your family or business consumes them. Of course, growing families and businesses are both good at consuming assets. For many family companies we have researched,... View Details

13 Oct 2009
Research & Ideas

7 Lessons for Navigating the Storm

like after the crisis requires a keen understanding of the changing needs of your customers. One example from the current crisis is the extent to which consumers have shifted from expensive luxury goods to... View Details

Keywords: by Martha Lagace

25 Jan 2010
Research & Ideas

A Macroeconomic View of the Current Economy

government spending, and consumer spending—consumer spending being the biggest—the United States consistently spends more than 100 percent of its GDP (as high as 106 percent in 2005 and 2006). But of course we produce only 100 percent of... View Details

Keywords: by Sean Silverthorne

04 Feb 2014
What Do You Think?

Has Listening Become a Lost Art?

Summing Up When Is Listening Not a Good Strategy? Like a good case debate, the discussion of the question of whether listening is a lost art was not one-sided. What was clear was how important people felt... View Details

Keywords: by James Heskett

18 Nov 2002
Research & Ideas

Where Morals and Profits Meet: The Corporate Value Shift

working in this area, the field was just beginning to emerge. At the time, corporations were being taken to task for a host of moral failings—neglecting consumer and employee safety, ignoring civil rights, polluting the environment,... View Details

Keywords: by Carla Tishler

22 Oct 2019
Research & Ideas

Use Artificial Intelligence to Set Sales Targets That Motivate

data, the algorithm learns to predict the outcome from the input data. Unsupervised learning. In this case, using unlabeled data, the algorithm learns the inherent structure from the input data. Either machine learning approach is only as View Details

Keywords: by Michael Blanding

28 Feb 2012
First Look

First Look: Feb. 28

reforms, we find that an increase in female representation in local government induces a large and significant rise in documented crimes against women in India. Our evidence suggests that this increase is good news, driven primarily by... View Details

Keywords: Sean Silverthorne

27 Oct 2002
Research & Ideas

Want a Happy Customer? Coordinate Sales and Marketing

service lines, market segments, and competitive positioning. Marketing did the thinking, managed the brand and consumer franchise in consumer goods companies, and provided... View Details

Keywords: by Benson Shapiro

07 Apr 2020
Research & Ideas

What Customers Need to Hear from You During the COVID Crisis

offered free hotel rooms located near medical facilities to healthcare workers, while Serta Simmons donated 100,000 mattresses to hospitals as they frantically worked to increase the number of ICU beds during a surge in cases. Shift factories over from making View Details

Keywords: by Jill Avery and Richard Edelman

20 Oct 2010
Op-Ed

Export Competitiveness: Reversing the Logic

sustained growth while pursuing a strong export orientation provided the empirical backdrop for this approach. Government policy to achieve export-led growth is then essentially about findings ways to increase the ability to sell domestically produced View Details

Keywords: by Christian Ketels

05 Aug 2013
Research & Ideas

To Buy Happiness, Purchase an Experience

Make it a Treat (limiting access to our favorite things will make us keep appreciating them); Buy Time (focusing on time over money yields wiser purchases); Pay Now, Consume Later (delayed consumption leads to increased enjoyment); and... View Details

Keywords: by Carmen Nobel

22 Mar 2013
Research & Ideas

Pulling Campbell’s Out of the Soup

company in January 2001. In the late 1990s, the company increased prices and lost many consumers to less expensive soup brands. Rather than bring prices back down, to maintain earnings Campbell cut costs by reducing advertising and laying... View Details

Keywords: by Dina Gerdeman; Food & Beverage

26 Nov 2001
Research & Ideas

How Toyota Turns Workers Into Problem Solvers

concluded that Toyota has come up with a powerful, broadly applicable answer to a fundamental managerial problem. The products we consume and the services we use are typically not the result of a single person's effort. Rather, they come... View Details

Keywords: by Sarah Jane Johnston; Manufacturing; Transportation; Auto

06 Aug 2019
Cold Call Podcast

Super Bowl Ads Sell Products, but Do They Sell Brands?

It campaign. There was a lot of hand-wringing over that. It wasn't obvious that this was a good decision, but the calculation came down to... that there are going to be a segment of our consumers who will... View Details

Keywords: Advertising; Sports; Entertainment & Recreation; Media & Broadcasting

22 Feb 2021
Book

Reaching Today's Omnichannel Customer Takes a New Sales Strategy

First, pricing and value are inherently intertwined. Yet, most companies use cost-plus pricing. That's dangerous in an information-rich world. Amazon, for instance, takes thousands of SKUs for consumer goods... View Details

Keywords: by Kristen Senz

17 Jan 2012
First Look

First Look: January 17

http://journals.aomonline.org/InPress/main.asp?action=preview&art_id=1065&p_id=2&p_short=AMLE Honest Rationales for Dishonest Behavior Authors:F. Gino and S. Ayal Publication:In The Social Psychology of Morality: Exploring the Causes of View Details