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- Research Summary
Social Marketing and Cause Marketing
Rangan is studying the role of marketing in influencing social change by focusing on the adoption of social products and ideas such as family planning, economic development, drug abuse prevention, health care, and recycling. Rangan is attempting to determine how social... View Details
- Forthcoming
- Article
The Disappearing Index Effect
By: Robin Greenwood and Marco Sammon
The abnormal return associated with a stock being added to the S&P 500 has fallen from an average
of 7.4% in the 1990s to 0.3% over the past decade. This has occurred despite a significant increase in the
share of stock market assets linked to the index. A similar... View Details
- Research Summary
The Game Has Changed
By: Max H. Bazerman
Many prior books on negotiation, including books co-authored by Max Bazerman, have addressed how to create and claim value in negotiation. These ideas have proliferated in business schools, where negotiation is often the most popular course. Class participants... View Details
- Research Summary
Work/family
By: D. Quinn Mills
I have just published, in 2004, a book on how professionals might manage the challenge of balancing work and family demands. The book is oriented not at the problem, which is often dealt with in publications by others, but with six steps for dealing with it. View Details
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