Publications

Find at Harvard

January 1974 (Revised January 1987)
Case

Gillette Safety Razor Division: Blank Cassette Project

Gillette is trying to decide whether to enter the fast-growing blank recording cassette business. The vice president of new business development is charged with developing a marketing plan to be used as the basis for a go/no go decision. In part, the issue is whether... View Details

Keywords: Organizational Change and Adaptation; Marketing Strategy; Market Entry and Exit; Consumer Products Industry

2006
Case

Infosys Consulting

By: Vijay Govindarajan and Chris Trimble

Aiming to expand their value proposition from software development to consulting, Infosys launched a new business unit, Infosys Consulting. From scratch, it quickly grew to over 200 professionals. The case study illustrates the challenges of launching a new business in... View Details

Keywords: Expansion; Information Technology; Market Entry and Exit; Software; Consulting Industry

Read Now

Web

Investment Strategies - Course Catalog

bonds outstanding. Every day, public markets set prices for CEOs and CFOs, financial institutions, and investors, all seeking to raise and invest money in a way that drives the economy forward. A public exit - whether through an initial... View Details

28 May 2013
First Look

First Look: May 28

likely to dissent, we do not find that academics, accountants, and lawyers are significantly more active in dissenting. Lastly, we show that dissent is consequential to the director and the firm. For directors, we show that dissent is significantly associated with the... View Details

Keywords: Sean Silverthorne

02 Jan 2020
News

Empowering Rural Communities

raise money to pay the exit fee and became the cooperative’s new green-energy utility, all while promising about $100 million in energy-cost savings over the next 10 years. Guzman Energy is also helping the community build its own... View Details

Keywords: April White; Electric Power Generation, Transmission, Distribution; Utilities

July 1990 (Revised March 2000)
Case

John M. Case Company

By: Samuel L. Hayes III

The owner of a small, privately held company decides to sell out, and a group of the company's top managers structures a leveraged buyout. A rewritten version of an earlier case. View Details

Keywords: Leveraged Buyouts; Management Teams; Business Exit or Shutdown

December 2020
Case

Tencent: Combining Technology and Culture

By: Elie Ofek, Billy Chan and Dawn H. Lau

Tencent, one of the largest Internet conglomerates in China, had a vision to become a "Tech+Culture" firm. With dominant market shares in online games and social networking, it had built a vast Internet-based entertainment ecosystem, and was now focused on cultural... View Details

Keywords: Media Franchise; Marketing; Market Entry and Exit; Product Launch; Strategy; Culture; China

May 2019 (Revised March 2022)
Module Note

Nascent Platform Strategy: Overcoming the Chicken-or-Egg Problem

By: Andy Wu, David R. Clough and Sasha Kaletsky

This note provides a framework for addressing the classic chicken-or-egg dilemma facing entrepreneurs launching nascent multi-sided platforms. There are several conditions that lead to a difficult chicken-or-egg problem: strong network effects, high multi-homing costs,... View Details

Keywords: Multi-Sided Platforms; Strategy; Entrepreneurship; Market Entry and Exit; Problems and Challenges; Competitive Advantage

September 1993 (Revised June 1994)
Supplement

Hewlett-Packard: Singapore (B)

By: Dorothy A. Leonard

Discusses the printer Hewlett-Packard has developed. View Details

Keywords: Risk and Uncertainty; Product Development; Research; Marketing; Market Entry and Exit; Computer Industry; Manufacturing Industry; Singapore

January 1995 (Revised September 1997)
Case

TV Guide (B)

By: Jeffrey F. Rayport

TV Guide, the nation's most profitable and largest magazine, attempts entry into the world of electronic publishing. The crux of TV Guide's strategy is to transform the magazine's content into a centralized database that can be accessed by new businesses, like... View Details

Keywords: Market Entry and Exit; Service Delivery; Information Technology; Marketing; Information Publishing; Service Industry; Publishing Industry

January 1992
Teaching Note

Gulf Oil Corporation-Takeover TN

By: Richard S. Ruback

Teaching Note for (9-285-053). View Details

Keywords: Privatization; Business Exit or Shutdown; Bids and Bidding; Natural Environment; Energy Industry

2020
Working Paper

Pioneer (Dis-)advantages in Markets for Technology

By: Moritz Fischer, Joachim Henkel and Ariel Dora Stern

This study sheds new light on first- and early-mover advantages in the context of product innovation. Research on this classic topic often assumes that each firm participates in the entirety of the innovation and commercialization process. However, a division of labor... View Details

Keywords: First-mover Advantage; Product; Innovation Strategy; Market Entry and Exit; Acquisition; Technology

SSRN

Read Now

August 2010 (Revised November 2010)
Case

Tesco PLC: Fresh & Easy in the United States

By: John A. Quelch

Tesco, the world's third largest retailer, is facing problems with its launch of a new retail chain in the U.S. View Details

Keywords: Multinational Firms and Management; Marketing; Market Entry and Exit; Retail Industry; United Kingdom; United States

01 Mar 2014
News

Cutting Edge

and bolts: exiting underperforming adjunct businesses (e.g., pickles and fresh poultry); shaking up the management team; improving the supply chain (thereby increasing plant productivity by 50 percent); and developing a sequenced regional... View Details

Keywords: Manufacturing; Food and Beverage Stores; Retail Trade

2013
Working Paper

Improving Store Liquidation

By: Nathan Craig and Ananth Raman

Store liquidation is the time-constrained divestment of retail outlets through an in-store sale of inventory. The retail industry depends extensively on store liquidation, not only as a means for investors to recover capital from failed ventures, but also to allow... View Details

Keywords: Business Exit or Shutdown; Financial Condition; Operations; Retail Industry

Read Now

February 2003 (Revised June 2006)
Case

Arthur Andersen LLP

By: David F. Hawkins and Jacob Cohen

This case highlights the history of Arthur Andersen and the collapse of the firm following the Enron Corp. audit and the Department of Justice obstruction of justice conviction. View Details

Keywords: Accounting Audits; Financial Statements; Business Exit or Shutdown; Lawfulness; United States

October 1987 (Revised February 1992)
Case

Motorola and Japan (A)

By: David B. Yoffie and John J. Coleman

In 1981, Motorola was reevaluating its strategy towards Japan. The firm had been successful in penetrating the Japanese market, and it was confronting increased Japanese competition at home. How it should respond and with what kind of organization were the central... View Details

Keywords: Market Entry and Exit; Standards; Competition; Corporate Strategy; Telecommunications Industry; Japan