Exceeding Consumer Expectations - Publications - Faculty & Research

23 Feb 2009
Research & Ideas

Creative Entrepreneurship in a Downturn

spent on them. When consumer budgets are tight, such products will have plenty of appeal. “If history is any guide, we can expect some significant industry shapers to emerge from the current crisis.” In... View Details

Keywords: by Martha Lagace

22 Feb 2022
News

Savings and Loam

finding brands in every aisle that align with their values. An entire generation of these consumers expects their purchasing power to be deployed as a force for good, whether that means supporting humane... View Details

Keywords: Jen McFarland Flint; Funds, Trusts, and Other Financial Vehicles; Finance

Web

Patients - Institute For Strategy And Competitiveness

systemic restructuring driven by providers, health plans and other stakeholders. Redefining Health Care describes the roles that consumers should play in a value-based system, and the expectations they... View Details

30 Apr 2008
Sharpening Your Skills

Sharpening Your Skills: Brand Management

personality? How should I think about brand dilution? Does Branding Work For Business-to-business Marketing? B2B Branding: Does it Work? Does it make sense for B2B companies to take a cue from consumer companies and invest in brand... View Details

Keywords: by Staff; Sports; Publishing; Auto

09 Jan 2020
Blog Post

Navigating Grey in the Ever-Evolving Tech Community

partner with me and really up level the work, but I did build some creative confidence in those six months that I hadn’t been expecting to build. What type of person thrives working at the intersection of tech and organizations? Someone... View Details

01 Sep 2010
News

Start-Ups Make Their Pitch

their start-up pitches to a panel of judges in late April. To his surprise, Mahesh, representing the HBS Club of India, took top honors and was awarded a $25,000 cash prize for his plan to manufacture low-cost medical beds for Indian health-care institutions. “I View Details

Keywords: awards; Furniture and Related Product Manufacturing; Manufacturing

15 Dec 2009
First Look

First Look: Dec. 15, 2009

mere six months later and was an immediate success. The demand for the card exceeded expectations by far and the bank was inundated by more than 100,000 applications in the first weeks. The road to the... View Details

Keywords: Martha Lagace

Web

Online Creating Brand Value Course | HBS Online

resonate with consumers and give your company a competitive edge. 6 weeks 3-8 hours per week 5 modules Self-Paced with regular deadlines This course earns you a Certificate of Completion from HBS Online. What you earn . Overview Syllabus... View Details

September–October 2013
Article

The Role of Organizational Scope and Governance in Strengthening Private Monitoring

By: Lamar Pierce and Michael W. Toffel

Governments and other organizations often outsource activities to achieve cost savings from market competition. Yet such benefits are often accompanied by poor quality resulting from moral hazard, which can be particularly onerous when outsourcing the monitoring and... View Details

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10 Sep 2014
Blog Post

A Summer Reflection

people for my project plus learn about other interesting teams. Overall I had a great summer, and I learned a lot about e-commerce and even more about building trust and influence with people both in Bentonville and at dotcom in San Bruno. While I View Details

Keywords: Consumer Products / Retail; Consumer Products / Retail

01 Sep 2009
News

Professor, Historian, and Storyteller

encompasses the birth of the consumer society, the shift away from an industrial economy, and the decline of the social contract between companies and workers. So the Times articles were chosen — from a huge array of possibilities — to... View Details

Keywords: News, Library, Internet, and Other Services; Information

01 Jun 2016
Blog Post

Reflecting and Digesting

have definitely not digested the idea that I will be working in Singapore for the summer. I have the next 23 hours to do so, so let’s get started with some inspiration. How was my first year? I came to HBS with very little expectations of... View Details

Keywords: Consumer Products / Retail; Consumer Products / Retail

13 Jul 2011
News

China Boot Camp

itinerary of meetings with policymakers and senior executives of major consumer products, textile, software, energy, microfinance, and banking concerns. The trip offered an intense introduction to the overall issues facing China as well... View Details

Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services

20 Mar 2020
Research & Ideas

How Small Businesses Can Survive the Coronavirus Outbreak

worse than the financial crisis,” says Mills, who led the United States Small Business Administration from 2009 to 2013. “Many small businesses will not survive more than a month.” Small businesses have been scaling down and temporarily closing as View Details

Keywords: by Danielle Kost; Service; Food & Beverage

06 Dec 2011
First Look

First Look: Dec. 6

be enlarged to include a variety of factors that give meaning to any circumstance and thus shape behavior: past experience, expectations about the future, group membership, and cultural values. This article opens with a series of thought... View Details

Keywords: Sean Silverthorne

21 Jun 2004
Research & Ideas

Music Downloads: Pirates—or Customers?

three downloads is completed successfully. File sharing is fairly cumbersome for many consumers with poor Internet connections. If this is the reason for highly selective sampling, we can expect View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation; Music

25 Mar 2001
Research & Ideas

Who Wants to Be an Entrepreneur? [Part II]

1999 by chairman and CEO Michael Bronner, had all the scale anyone could ask for: to create a national customer-loyalty program (like airlines' frequent-traveler mileage points) which would pay consumers rebates on their shopping—not in... View Details

Keywords: by John S. Rosenberg

13 Jun 2014
Op-Ed

World Cup Soccer: 770 Billion Minutes of Attention

The 2014 FIFA World Cup in Brazil is expected to attract the attention of 3.2 billion people worldwide. During one month, 32 teams will vie for the trophy of best football (a.k.a. soccer) team in the world. With 64 matches and assuming... View Details

Keywords: by Thales Teixeira; Sports

16 May 2016
HBS Case

Food Safety Economics: The Cost of a Sick Customer

prompted a greater demand for food testing in order to verify the authenticity of the claims. Increasing consumer consciousness about food safety and healthfulness: Consumers have high View Details

Keywords: by Dina Gerdeman; Food & Beverage

23 Jul 2014
Lessons from the Classroom

Innovation Is Magic. Really

product and service experiences that exceed customer expectations and the offerings of competitors. What's the secret? Success in business as well as magic has less to do with clever marketing and more to do with the innovation process,... View Details

Keywords: by Dina Gerdeman; Consumer Products

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