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    Ray A. Goldberg

    A native of North Dakota, Dr. Goldberg received his A.B. from Harvard University in 1948, his MBA from the Harvard Graduate School of Business Administration in 1950 and his Ph.D. in Agricultural Economics from the University of Minnesota in 1952.

    ... View Details

    Keywords: agribusiness; agriculture; fast food; food; food processing; forest products; grocery; high technology; information; restaurant; retailing; soft drink; textiles; tobacco; transportation; wholesale; wine
    • 06 Oct 2008
    • Research & Ideas

    Updating a Classic: Writing a Great Business Plan

    headquarters in Europe. Skype had raised seed capital in Europe and in the United States. That's the new model. Q: On the technology front, software applications such as Microsoft Word, Excel, and PowerPoint have added many charting,... View Details
    Keywords: by Sean Silverthorne
    • June 2014
    • Case

    Starbucks Coffee Company: Transformation and Renewal

    By: Nancy F. Koehn, Kelly McNamara, Nora N. Khan and Elizabeth Legris

    Starbucks Coffee Company: Transformation and Renewal analyzes the turnaround and reconstruction of Starbucks Coffee Company from 2008 to 2014 as led by CEO and co-founder Howard Schultz. The case offers executives and students an opportunity to examine in depth how... View Details

    Keywords: Howard Schultz; Starbucks; Transformation; Turnaround; Change; Decision Making; Entrepreneurship; Growth and Development; Leadership; Organizations; Problems and Challenges; Risk and Uncertainty; Strategy; Value; Consumer Products Industry; Food and Beverage Industry; Retail Industry; North and Central America; Europe; Asia; South America; Middle East; Latin America
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      Alan D. MacCormack

      Alan MacCormack is the MBA Class of 1949 Adjunct Professor of Business Administration at the Harvard Business School, a member of The Digital, Data, and Design (D^3) Institute at Harvard, and a core faculty member... View Details

      Keywords: automotive; communications; computer; e-commerce industry; electronics; high technology; information technology industry; internet; semiconductor; software; telecommunications; venture capital industry
      • 20 Mar 2014
      • Working Paper Summaries

      Waste, Recycling and Entrepreneurship in Central and Northern Europe, 1870-1940

      Keywords: by Geoffrey Jones & Andrew Spadafora
      • September 2012
      • Case

      Sir Alex Ferguson: Managing Manchester United

      By: Anita Elberse and Thomas Dye
      Sir Alex Ferguson, the most successful manager in British football history, is preparing for the 2012–2013 season—his record-setting 26th as manager of one of the world's most decorated professional football clubs and one of sport's biggest franchises. Over the years... View Details
      Keywords: Managing Teams; Leading Teams; European Football; Sports; Leadership; Sports Industry; England; United Kingdom; Europe
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      • June 2007 (Revised September 2021)
      • Case

      Thomas J. Watson, IBM and Nazi Germany

      By: Geoffrey Jones, Grace Ballor and Adrian Brown
      Considers the strategy of U.S.-owned IBM, then a manufacturer of punch cards, in Nazi Germany before 1937. Opens with IBM CEO Thomas J. Watson meeting Adolf Hitler in his capacity as President of the International Chamber of Commerce. IBM had acquired a German company... View Details
      Keywords: Business History; Values and Beliefs; Multinational Firms and Management; Corporate Social Responsibility and Impact; Investment; Business and Government Relations; Germany; United States
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        John A. Deighton

        John Deighton is The Harold M. Brierley Professor of Business Administration Emeritus at Harvard Business School. He is an authority on consumer behavior and marketing, with a focus on digital and direct marketing. He teaches in the area of Big Data in Marketing,... View Details

        Keywords: advertising; banking; beverage; communications; computer; consumer products; credit card; e-commerce industry; financial services; grocery; hotels ＆ motels; information technology industry; marketing industry; music; pharmaceuticals; professional services

          Roberto Verganti

          Roberto Verganti (rverganti@hbs.edu) is in the Technology and Operations Management Unit at Harvard Business School. He teaches Design Theory and Practice for the View Details

          Keywords: automotive; computer; consumer products; electronics; fashion; food; furniture; high technology; home appliances; industrial goods; pharmaceuticals; semiconductor; software; telecommunications; textiles
          • January 2002 (Revised September 2022)
          • Case

          Aqualisa Quartz: Simply a Better Shower

          By: Youngme E. Moon and Kerry Herman
          Harry Rawlinson is managing director of Aqualisa, a major U.K. manufacturer of showers. He has just launched the most significant shower innovation in recent history: the Quartz shower. The shower provides significant improvements in terms of quality, cost, and ease of... View Details
          Keywords: Problems and Challenges; Product Launch; Consumer Behavior; Product Positioning; Technological Innovation; Decision Choices and Conditions; Sales; Strategy; Manufacturing Industry; Consumer Products Industry; United Kingdom
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          • Web

          Business Fundamentals Course - CORe | HBS Online

          terminology My MBA was great, however, in five weeks we did not cover nearly as much content as with CORe, so this was a quintessential supplement. Anastassia Nefedova Working on a cloud-based product expansion in Central and Eastern View Details
          • November 2016 (Revised December 2017)
          • Case

          Blake Sports Apparel and Switch Activewear: Bringing the Executive Team Together

          By: Boris Groysberg and Katherine Connolly Baden
          Cameron (Cam) Barker, founder and CEO of Blake Sports Apparel and Switch Activewear, manufacturers and distributers of sports apparel and accessories, was facing a challenge with his executive team. Their inability to work together on seemingly simple issues was a... View Details
          Keywords: Team Dynamics; Team Management; Team Effectiveness; Team Performance; Executive Leadership; Groups and Teams; Leadership; Performance Effectiveness; Apparel and Accessories Industry; United Kingdom
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          • 09 Jan 2012
          • Research & Ideas

          Location, Location, Location: The Strategy of Place

          telecommunications venture initially forayed into Japan on a learning expedition to better understand the country's sophisticated consumers, but was soon captivated by the established market. The exploratory mission quickly morphed into sell mode. Vodafone bought... View Details
          Keywords: by Dina Gerdeman
          • 28 Nov 2005
          • Research & Ideas

          Unilever: Transformation and Tradition

          direction, resulting in an excessive number of brands and factories organized nationally in a Europe undergoing economic integration, and a virtually autonomous business in the United States. There were barriers to flows of knowledge,... View Details
          Keywords: by Geoffrey Jones; Consumer Products

            Walter A. Friedman

            Walter A. Friedman is Director of the Business History Initiative and Lecturer.  He edits Business History Review with Geoff Jones. He specializes in business, labor, and economic history. He is author of Fortune Tellers: The Story of America's First... View Details

            Keywords: advertising; automobiles; automotive; electrical equipment; electronics; information technology industry; marketing industry; railroad; retailing; soft drink

              Paul M. Healy

              Paul Healy is the James R. Williston Professor at the Harvard Business School. His research covers a broad range of topics, including white collar crime, governance, business ethics, financial analysis, and Wall Street research. He joined the HBS faculty in 1998,... View Details

              Keywords: accounting industry; brokerage; pharmaceuticals
              • April 2022
              • Case

              NIO: A Chinese EV Company's Global Strategy

              By: William C. Kirby, Shu Lin and Noah B. Truwit
              Founded in November 2014 and based in Shanghai, NIO designed, jointly manufactured, and sold premium “smart” EVs. Its mission was to “shape a joyful lifestyle by offering high-performance smart electric vehicles and being the best user enterprise. At NIO Day 2021,... View Details
              Keywords: Electric Vehicles; Expansion; Technological Innovation; Market Entry and Exit; Competitive Strategy; Consumer Behavior; Green Technology; Auto Industry; China; Europe; Norway
              Related
              • 01 Oct 2014
              • Working Paper Summaries

              Who Runs the International System? Power and the Staffing of the United Nations Secretariat

              Keywords: by Paul Novosad & Eric Werker
              • 26 Mar 2014
              • HBS Seminar

              Brian Kahin, MIT

              • 04 Apr 2023
              • Book

              Two Centuries of Business Leaders Who Took a Stand on Social Issues

              While shareholders still reign supreme at many companies, a widespread shift toward more responsible business practices is driving more leaders to take a stand on social and environmental issues today, says Harvard Business School Professor Geoffrey Jones. Jones... View Details
              Keywords: by Lane Lambert; Consumer Products; Fashion; Retail; Green Technology