Publications

Publications

Filter Results: (781) Arrow Down

Show Results For

← Page 29 of 781 Results →
  • 05 Dec 2005
  • What Do You Think?

Is Growth Good?

an important distinction: "Granted, the ethics of growth can be two-sided, but growth should not be confused with greed. Agriculture, healthcare, and education . . . are areas of potential growth that can be positive if not tainted... View Details
Keywords: by James Heskett
  • 23 Apr 2018
  • News

Sowing the Seeds of Leadership

faculty and emphasize values, ethical entrepreneurship, gender equality, and environmental and social commitment. “Every one of our students has the potential to go back home and lift people out of poverty in some of the most vulnerable... View Details
Keywords: Deborah Blagg
  • 01 Jan 2004
  • News

Barbara Hackman Franklin, MBA 1964

Remember that integrity counts. Make your ethical standards visible and consistent throughout your career." CURRENT READING Alexander Hamilton, by Ron Chernow As U.S. Secretary of Commerce in 1992, Barbara Franklin reestablished... View Details
  • March 2008 (Revised January 2010)
  • Background Note

Note on Accountability in the U.S. Health Care System

By: Regina E. Herzlinger and Michael Millenson
This note explains how health care providers, health insurers, and consumers are held accountable for their performance and the entrepreneurial opportunities thus created. View Details
Keywords: Entrepreneurship; Ethics; Insurance; Corporate Accountability; Health Care and Treatment; Demand and Consumers; Health Industry; United States
Related
  • Web

3 Technologies that Will Change the World in the Next Decade - Course Catalog

What commercial opportunities and risks will they create for business leaders? What ethical choices will they force business leaders to confront? In November 2022, the introduction of ChatGPT brought the potential and power of Generative... View Details
  • May 1999
  • Background Note

Note on Behavioral Pricing

By: John T. Gourville
The note introduces the behavioral or psychological aspects of consumer price acceptance. Begins by reviewing the traditional economic approach to product pricing and consumer price acceptance--namely, that consumers should be willing to purchase anytime a product's... View Details
Keywords: Customer Satisfaction; Decisions; Fairness; Price; Marketing Strategy; Behavior; Perspective; Public Opinion
Related
  • 19 May 2011
  • Research & Ideas

Empathy: The Brand Equity of Retail

example of a hospital patient who consistently refused to follow medical orders, gave all the doctors bad reviews in customer surveys regardless of quality of care, and eventually threatened to strip naked in the hospital lobby and threw a tantrum. At that point the... View Details
Keywords: by Carmen Nobel; Health
  • 26 May 2016
  • News

W. James McNerney Jr., MBA 1975

find its way forward after a series of mergers and acquisitions, high-profile ethical missteps, and some tough business challenges. His job was to build on strengths, connecting what was good with what could be better. “Boeing had... View Details
Keywords: Susan Young; Air Transportation; Transportation
  • 01 Jun 2002
  • News

Faculty Debates Lessons from Enron's Collapse

and Robert Simons. The lively and informative presentations were punctuated by questions from faculty eager to share their own insights or to challenge colleagues' assumptions. The group worked together to assemble the pieces of the Enron puzzle. How could a company... View Details
Keywords: Deborah Blagg; Enron; faculty; Colleges, Universities, and Professional Schools; Educational Services
  • 2015
  • Working Paper

The U.S. Experiment with Fair Trade Laws: State Police Powers, Federal Antitrust, and the Politics of 'Fairness,' 1890-1938

By: Laura Phillips Sawyer
Prior to the Great Depression and President Franklin Roosevelt's New Deal programs, considerable pressure for antitrust revision came from trade associations of independent proprietors. A perhaps unlikely leader, Edna Gleason, organized California's retail pharmacists... View Details
Keywords: Competition; Fairness; Laws and Statutes; Supply and Industry; Business and Government Relations
Related
  • Web

Ownership (OWN): Define Success, Create Advantage, Build to Last, Engage Effectively - Course Catalog

are ethically driven (e.g., Patagonia), or the opposite (e.g., Purdue Pharma). By understanding these dynamics, students will be able to build long-term, sustainable strategies that account for the strengths/weaknesses that are built into... View Details
  • 2011
  • Working Paper

Fairness, Efficiency and Flexibility in Organ Allocation for Kidney Transplantation

By: Dimitris Bertsimas, Vivek F. Farias and Nikolaos Trichakis
We propose a scalable, data-driven method for designing national policies for the allocation of deceased donor kidneys to patients on a waiting list, in a fair and efficient way. We focus on policies that have the same form as the one currently used in the U.S. In... View Details
Keywords: Fairness; Policy; Health Disorders; Marketplace Matching; Performance Effectiveness; Rank and Position; Health Industry; United States
Related
  • June 2012
  • Article

Pricing to Create Shared Value

By: Marco Bertini and John T. Gourville
Many companies are in competition with their customers to extract as much value as possible from every transaction. Pricing is their weapon of choice, and consumers fight back by rooting out and disseminating pricing policies that seem unfair. The problem is that... View Details
Keywords: Pricing; Marketing Strategy; Price; Customer Focus and Relationships; Customer Relationship Management; Value Creation; Fairness
Related
  • 26 Aug 2013
  • Lessons from the Classroom

Built for Global Competition from the Start

Thanks to the Internet, entrepreneurs are no longer confined to a local geography when building a new business—the world can be their market from day one. But building a startup as a global business requires managers with skills and... View Details
Keywords: by Kim Girard; Education
  • 01 Sep 2011
  • News

Whale Wars

organization has a strong ethic that means it would never do anything that would injure a human being. Our objective was simply to get in the way and thus stop the killing of threatened and endangered species. In 2011 for the first time,... View Details
Keywords: Marybeth I. Thoren; Social Assistance; Health, Social Assistance; Management, Scientific, and Technical Consulting Services; Professional Services
  • 08 Apr 2014
  • First Look

First Look: April 8

examples such as TripAdvisor, Wikipedia, and the New York Times, the authors offer strategies for competing in markets with network effects. New entrants should focus on customer groups that they are uniquely positioned to serve or appeal... View Details
Keywords: Sean Silverthorne
  • 01 Dec 2012
  • News

Alumni Book Briefs

marketplace. Using BCG's proprietary market segmentation of the two nations, the authors dissect the markets based on wealth, education, attitude, geography, age, and gender and tell how to reach these... View Details
Keywords: Broadcasting (except Internet); Information
  • 02 Aug 2004
  • What Do You Think?

For Greater Transparency, Is Section 404 an Effective Response?

guarding it accordingly." Others agreed, but suggested that Section 404 could serve a useful purpose. Mike Flanagan commented that "Section 404 is a good first step ... (but) ... does fall short... If ethics and professionalism... View Details
Keywords: by James Heskett
  • 01 Jan 2009
  • News

Jorge Paulo Lemann, A.B. 1961; Carlos A. Sicupira, OPM 9, 1984; Marcel H. Telles, OPM 10, 1985

national economy, bringing access to consumer goods, jobs, and global markets to Brazil. Having helped build Belgium-based Anheuser-Busch InBev into one of the world’s leading breweries, Lemann now divides his time between corporate... View Details
  • 01 Jun 2010
  • News

Alumni Books

how companies use innovative business models to achieve transformational growth by fulfilling customer needs in current markets; serving new customers and creating new markets; and responding to shifts in market demand, government policy,... View Details
Keywords: mathematics; statistics; Finance