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  • February 2022 (Revised October 2022)
  • Case

P.T. Barnum: Changing the World

By: Robert Simons and Shirley Sun
This case describes the life of P.T. Barnum, widely considered to the be the father of modern advertising and marketing. Barnum showed his genius for business early, selling lottery tickets and confections from his father’s store. He went on to found a famous museum of... View Details
Keywords: Entertainment; Entrepreneurship; Personal Characteristics; Marketing; Success; Values and Beliefs; Mission and Purpose; Entertainment and Recreation Industry; United States; Europe
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  • 01 Jan 2012
  • News

Andrew H. Tisch, MBA 1977

Co-Chairman, Loews Corporation Download Tisch profile (pdf) Return to Alumni Achievement Awards main page TIMELINE 1949 Born, Asbury Park, New Jersey 1971 Earns BS, Hotel Administration, Cornell University 1971 Joins Loews as Marketing... View Details
  • November 1983 (Revised October 1988)
  • Case

Canon Inc.: Worldwide Copier Strategy

By: Michael E. Porter
Describes Canon's worldwide strategy in the copier business. Designed to be used to explore strategy formulation in a worldwide industry, and the principles of international competition. View Details
Keywords: Values and Beliefs; Global Strategy; Marketing Strategy; Business Strategy; Competitive Strategy; Manufacturing Industry
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  • 01 Dec 2016
  • News

Dear Future Author…

disciplined approach.)” —Peter Pruzan (MBA 1959), professor emeritus, Copenhagen Business School, and author of Research Methodology: The Aims, Practices and Ethics of Science Gabriela Couturier (photo via LinkedIn) Gabriela Couturier... View Details
  • 27 Mar 2005
  • Research & Ideas

Should I Pay the Bribe?

get bureaucrats to do their jobs, especially if that's what everyone else does." However, the promise of "serious consequences" if payment isn't made sounds more like extortion. Zhuk doesn't want to shutter the business, but also wants to act as View Details
Keywords: by Cynthia D. Churchwell
  • 15 Sep 2015
  • First Look

September 15, 2015

downside market risks. Required rates of return in such an equilibrium can dramatically exceed those suggested by traditional models, affecting inference about the attractiveness of these investments. Publisher's link:... View Details
Keywords: Sean Silverthorne
  • 2011
  • Working Paper

Fairness, Efficiency and Flexibility in Organ Allocation for Kidney Transplantation

By: Dimitris Bertsimas, Vivek F. Farias and Nikolaos Trichakis
We propose a scalable, data-driven method for designing national policies for the allocation of deceased donor kidneys to patients on a waiting list, in a fair and efficient way. We focus on policies that have the same form as the one currently used in the U.S. In... View Details
Keywords: Fairness; Policy; Health Disorders; Marketplace Matching; Performance Effectiveness; Rank and Position; Health Industry; United States
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  • 10 Jan 2005
  • Research & Ideas

How to Put Meaning Back into Leading

have been engaging in research examining the linkage between meaning and economic life. Through informal discussions, we came to understand that while our methods were different, we were each absorbed in trying to answer similar questions. Among them are: How can... View Details
Keywords: by Martha Lagace
  • Web

Online AI Course | HBS Online

operational models and how to implement them ethically to capitalize on new market opportunities and deliver a competitive advantage. Stay active by engaging in a new activity every three to five minutes.... View Details
  • 19 May 2011
  • Research & Ideas

Empathy: The Brand Equity of Retail

example of a hospital patient who consistently refused to follow medical orders, gave all the doctors bad reviews in customer surveys regardless of quality of care, and eventually threatened to strip naked in the hospital lobby and threw a tantrum. At that point the... View Details
Keywords: by Carmen Nobel; Health
  • 19 Jan 2011
  • First Look

First Look: Jan. 18

  PublicationsBlind Spots: Why We Fail to Do What's Right and What to Do about It Authors:Max H. Bazerman and Ann E. Tenbrunsel Publication:Princeton University Press, in press Abstract When confronted with an ethical dilemma, most of us... View Details
Keywords: Sean Silverthorne
  • 20 Dec 2018
  • Research & Ideas

Most Popular Stories and Research Papers of 2018

Over just a few months, the United States stock market plunged almost 20 percent—then in one day rebounded a record 1,000 points. 2018 seemed just that kind of year in business: restless, surging, full of surprises. Big-name retailers... View Details
Keywords: by Sean Silverthorne
  • 17 Dec 2001
  • Research & Ideas

Becoming the Next Real Estate Mogul

moderator to ask the tough questions, such as, "What's the biggest career mistake you've made?" Although panelist responses weren't quite as direct, they did highlight some key issues for would-be moguls. Understanding the View Details
Keywords: by Julia Hanna; Construction; Real Estate
  • May 1999
  • Background Note

Note on Behavioral Pricing

By: John T. Gourville
The note introduces the behavioral or psychological aspects of consumer price acceptance. Begins by reviewing the traditional economic approach to product pricing and consumer price acceptance--namely, that consumers should be willing to purchase anytime a product's... View Details
Keywords: Customer Satisfaction; Decisions; Fairness; Price; Marketing Strategy; Behavior; Perspective; Public Opinion
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  • 19 Mar 2019
  • First Look

New Research and Ideas, March 19, 2019

Bros Coffee: Leadership Selection No abstract available. Purchase this case:https://hbsp.harvard.edu/product/119038-PDF-ENG Harvard Business School Case 119-049 Accenture’s Code of Business Ethics Leaders of Accenture’s compliance and... View Details
Keywords: Dina Gerdeman
  • 20 Jul 2010
  • First Look

First Look: July 20

Publications Market Reaction to and Valuation of IFRS Reconciliation Adjustments: First Evidence from the UK Authors: Joanne Horton and George Serafeim Publication: Review of Accounting Studies (forthcoming) Abstract We investigate the... View Details
Keywords: Martha Lagace
  • September 2018
  • Article

Religious Shoppers Spend Less Money

By: Didem Kurt, J. Jeffrey Inman and Francesca Gino
Although religion is a central aspect of life for many people across the globe, there is scant research on how religion affects people’s non-religious routines. In the present research, we identify a frequent consumption activity that is influenced by religiosity:... View Details
Keywords: Religion; Spending; Consumer Behavior; Values and Beliefs
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  • December 2018
  • Article

Reserve Design: Unintended Consequences and the Demise of Boston's Walk Zones

By: Umut Dur, Scott Duke Kominers, Parag A. Pathak and Tayfun Sönmez
Admissions policies often use reserves to grant certain applicants higher priority for some (but not all) available seats. Boston’s school choice system, for example, reserved half of each school’s seats for local neighborhood applicants while leaving the other half... View Details
Keywords: Neighborhoods; Equal Access; School Choice; Affirmative Action; Desegregation; Marketplace Matching; Fairness; Local Range; Education; Policy
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  • 01 Dec 2012
  • News

50 Years & Counting

developing world as well. With HBS associate professor Mukti Khaire and doctoral student Alexandra Feldberg, McGinn is looking at a 30-year period of change in India driven, in part, by self-employed women entering into the country's View Details
Keywords: Deborah Blagg; Business Schools & Computer & Management Training; Educational Services
  • 01 Sep 2011
  • News

Whale Wars

organization has a strong ethic that means it would never do anything that would injure a human being. Our objective was simply to get in the way and thus stop the killing of threatened and endangered species. In 2011 for the first time,... View Details
Keywords: Marybeth I. Thoren; Social Assistance; Health, Social Assistance; Management, Scientific, and Technical Consulting Services; Professional Services