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Article

The Corporate Brand Identity and Reputation Matrix—The Case of the Nobel Prize

The purpose of this article is to explore corporate brand identity and reputation, with the aim of integrating them into a single managerial framework. The Nobel Prize serves as an in-depth field-based case study and is analysed using the Corporate Brand Identity and... View Details

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2008
Working Paper

Allocating Marketing Resources

By: Sunil Gupta and Thomas J. Steenburgh

Marketing is essential for the organic growth of a company. Not surprisingly, firms spend billions of dollars on marketing. Given these large investments, marketing managers have the responsibility to optimally allocate these resources and demonstrate that these... View Details

Keywords: Investment Return; Resource Allocation; Marketing; Demand and Consumers; Mathematical Methods

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2008
Chapter

Allocating Marketing Resources

By: Sunil Gupta and Thomas J. Steenburgh

Companies spend billions of dollars on marketing every year because it is essential to organic growth. Given these large investments, marketing managers have the responsibility to optimally allocate resources and to demonstrate that their investments generate... View Details

Keywords: Investment Return; Resource Allocation; Marketing; Demand and Consumers; Mathematical Methods

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Competing in the Age of AI

Marco Iansiti and Karim R. Lakhani show how reinventing the firm around data, analytics, and AI removes traditional constraints on scale, scope, and learning that have restricted business growth for hundreds of years. From... View Details

Driving Digital Strategy

Disruption and transformation get a lot of hype, and for good reason. Digital technologies have disrupted entire industries and incumbents have often struggled in this new world. Typical approaches used by legacy players such as using technology to improve... View Details

27 Nov 2023
Research & Ideas

Voting Democrat or Republican? The Critical Childhood Influence That's Tough to Shake

American political candidates are forecast to spend as much as $12 billion by next November to put ads on airwaves, texts on phones, and signs on lawns. Yet new research from Harvard Business School finds that no amount of money can undo an View Details

Keywords: by Ben Rand

25 Apr 2012
Research & Ideas

The Importance of Teaming

team's composition may change at any given moment. Teaming, she says, is essential to organizational learning. She elaborates on this concept in her new book, Teaming: How Organizations Learn, Innovate, and Compete in the Knowledge... View Details

Keywords: Re: Amy C. Edmondson

09 Dec 2008
First Look

First Look: December 9, 2008

Working PapersAn Optimal Lower Bound for Anonymous Scheduling Mechanisms Authors:Itai Ashlagi, Shahar Dobzinski, and Ron Lavi Abstract We consider the problem of designing truthful mechanisms to minimize the makespan on m unrelated machines. In their seminal paper,... View Details

Keywords: Martha Lagace

08 Dec 2006
Working Paper Summaries

When Learning and Performance are at Odds: Confronting the Tension

Keywords: by Sara J. Singer & Amy C. Edmondson

2025
Book

Negotiation: The Game Has Changed

By: Max Bazerman

The world has changed dramatically in just the past few years—and so has the game of negotiation. COVID-19, Zoom, political polarization, the online economy, increasing economic globalization, and greater workplace diversity—all have transformed the who, what, where,... View Details

Keywords: Negotiation; Change

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2010
Working Paper

A New Paradigm of Individual, Group and Organizational Performance

By: Werner Erhard, Michael C. Jensen and The Barbados Group

"The committee is therefore unable to draw conclusions, based on scientific evidence, on what does or does not work to enhance organizational performance" —Committee on Techniques for the Enhancement of Human Performance of the U.S. National Research Council Commission... View Details

Keywords: Organizations; Performance Improvement; Research; Opportunities

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October 2009
Article

Making Time Off Predictable—and Required

By: Leslie Perlow and Jessica L. Porter

People in professional services believe a 24/7 work ethic is essential for getting ahead—and so they work 60-plus hours a week and stay tethered to their BlackBerrys. This perpetuates a vicious cycle: Responsiveness breeds the need for more responsiveness. When people... View Details

Keywords: Management Practices and Processes; Performance Expectations; Performance Productivity; Work-Life Balance; Service Industry

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13 Apr 2012
HBS Seminar

Drazen Prelec, Professor of Management Science and Economics at MIT Sloan School of Management

MBA Experience - Health Care

experts in life sciences venture capital. Panelists will share their career journeys, highlight essential skills for success, and discuss key trends shaping the life sciences venture capital landscape. Learn how to develop networking... View Details

Program

Driving Nonprofit Performance and Innovation—Virtual

Summary Performance measurement is essential for organizational innovation, learning, and success. Nonprofits, however, must evaluate social or environmental outcomes as well as financial performance, and the ideal metrics are not always... View Details

Programs & Resources - Entrepreneurship

Programs & Resources For MBA Students Successful entrepreneurs understand the essential value of experience, both inside and outside the classroom. Discover programs, courses, and resources to help guide you through your HBS... View Details

December 2022
Article

The Task Bind: Explaining Gender Differences in Managerial Tasks and Performance

By: Alexandra C. Feldberg

This multi-method study of managers in a grocery chain identifies a novel mechanism by which threats of gender stereotypes undermine women’s ability to be effective managers. I find that women managers face a task bind, a dilemma that managers experience as they try to... View Details

Keywords: Gender Stereotypes; Gender; Managerial Roles; Performance Expectations

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2021
Book

Global Goliaths: Multinational Corporations in the 21st Century Economy

By: C. Fritz Foley, James R. Hines Jr. and David Wessel

Globalization and multinational corporations have long seemed partners in the enterprise of economic growth: globalization-led prosperity was the goal, and giant corporations spanning the globe would help achieve it. In recent years, however, the notion that all... View Details

Keywords: Multinational Firms and Management; Globalization; Economy; Economic Growth; Equality and Inequality; Employment; Policy

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September 2016 (Revised March 2020)
Teaching Note

Fasten: Challenging Uber and Lyft with a New Business Model

By: Feng Zhu

Fasten, a new ridesharing start-up in Boston, entered the scene in September 2015 hoping its unique vision of transparency for both driver and passenger and strategy to keep riders' fares low and charge drivers a flat $0.99 fee per ride, as opposed to the 20%–30%... View Details

Keywords: Information Technology; Transportation; Business Startups; Business Model; Transportation Industry; Boston

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How Google Sold Its Engineers on Management

High-performing knowledge workers often question whether managers actually contribute much, especially in a technical environment. Until recently, that was the case at Google, a company filled with self-starters who viewed management as more destructive than beneficial... View Details