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  • Web

Online Digital Marketing Strategy Course | HBS Online

Digital Marketing Strategy $1,850 Next 7-week session starts June 4th Enroll Now Craft data-driven digital marketing strategies that effectively reach, convert, and retain customers in a dynamic online environment. 7 weeks 6-7 hours per... View Details
  • 01 Dec 2016
  • News

Alumni Books of 2016

making the process too complicated and focusing on the BSC process rather than the outcome. Dead Eye Trilogy by Burt Avedon (MBA 1950) An action-adventure retelling of Avedon’s life, chronicling almost 100 years of war and dynamic social... View Details
  • 24 Jul 2007
  • First Look

First Look: July 24, 2007

executives had entered negotiations with broadcast networks to broaden the selection of free network content distributed via its video-on-demand (VOD) service. The major broadcast networks, however, were unsure of the effect it would have on regular "linear"... View Details
Keywords: Martha Lagace
  • 21 Nov 2005
  • Research & Ideas

Making Credibility Your Strongest Asset

fierce business competition, your bargaining endowment can spell the difference between closing the deal and being shut out. A healthy bargaining endowment explains how Darren Rovell won a job on national television while other journalism graduates were lucky to be... View Details
Keywords: by Michael Wheeler
  • 01 Feb 1998
  • News

Running Up the Score

industry as another catalyst was gathering critical mass: the dynamic pairing of television and sports. Neil R. Austrian (MBA '68), president of the National Football League, explains: "The 1958 Colts-Giants overtime game was the NFL's... View Details
Keywords: Garry Emmons
  • 05 Jul 2016
  • First Look

July 5, 2016

conservation for climate risk reduction. Although more comprehensive research programs to answer these questions are needed, some insights are emerging. Integrating two or more behavior change approaches that target multiple,... View Details
Keywords: Sean Silverthorne
  • 26 Feb 2008
  • First Look

First Look: February 26, 2008

by truncating her true ranking. We show that in symmetric information environments this result is identical for all priority mechanisms and all linear programming mechanisms introduced in British entry-level medical markets and in public... View Details
Keywords: Martha Lagace
  • 04 Mar 2014
  • First Look

First Look: March 4

India on firm size dynamics and reallocation of resources within industries. Following deregulation, resource misallocation declines, and the left-hand tail of the firm size distribution thickens significantly, suggesting increased entry... View Details
Keywords: Sean Silverthorne
  • 14 Feb 2017
  • First Look

First Look at New Research: February 14

on retail prices. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52208 January 2017 Journal of Conflict Resolution Beyond Zeroes and Ones: The Intensity and Dynamics of Civil Conflict By: Chaudoin, Stephen, Zachary... View Details
Keywords: Sean Silverthorne
  • 29 Aug 2024
  • Research & Ideas

Shoot for the Stars: What to Know About the Space Economy

attention―manufacturing of launch vehicles and satellites―its growth is in fact quite strong. That’s especially true when you adjust for the quality improvements and price declines in that area; something our research is the first to quantify. In other words, we can... View Details
Keywords: by Kara Baskin; Aerospace
  • 01 Apr 1999
  • News

An Eye to the East

is part of the HBS Global Initiative spearheaded by Dean Kim B. Clark to ensure that the School fosters a global culture in its curriculum and programs and instills an international outlook among its students. Even though HBS faculty have... View Details
Keywords: Alejandro Reyes
  • 26 Oct 2010
  • First Look

First Look: October 26, 2010

in payout taxes, we show that this prediction holds well. Payout taxes have a large impact on the dynamics of corporate investment and growth. Investment is "locked in" to profitable firms when payout is heavily taxed. Thus,... View Details
Keywords: Sean Silverthorne
  • 20 Feb 2008
  • First Look

First Look: February 20, 2008

In contrast, power is obtained by engaging in exchanges with numerous alternative exchange partners, whose exchange opportunities are limited. These distinctions yield powerful insights into dynamics and consequences of power and status.... View Details
Keywords: Martha Lagace
  • 24 Apr 2018
  • First Look

First Look at New Research and Ideas, April 24, 2018

term channel awareness as well. We conclude by elaborating the underlying customer dynamics driving our findings and by offering implications for how online-first retailers might deploy omnichannel tactics. Publisher's link:... View Details
Keywords: Sean Silverthorne
  • 03 Jan 2007
  • First Look

First Look: January 3, 2007

implications for the efficient targeting of social programs more generally. A key issue in this debate is whether higher purchase prices lead to more intensive product use and, therefore, greater health benefits. We present results from... View Details
Keywords: Sean Silverthorne
  • 12 Apr 2016
  • First Look

April 12, 2016

views matter. And it can turn departing employees into corporate ambassadors for years to come. Unfortunately, too few leaders pay attention to this tool; their programs fail to either improve retention or produce useful information. The... View Details
Keywords: Sean Silverthorne
  • 01 Feb 1997
  • News

Made, Not Born: HBS Courses and Entrepreneurial Management

customers; selecting the right entrepreneurial marketing path; getting from the early stage to the mainstream in the market life cycle; and executing effective sales and marketing strategy in a dynamic environment. Former student Patricia... View Details
  • 13 Oct 2010
  • First Look

First Look: October 13, 2010

education program has modest effects, increasing demand for bank accounts only for those with low levels of education or financial literacy. In contrast, small subsidies greatly increase demand. A follow-up survey confirms these findings,... View Details
Keywords: Sean Silverthorne
  • 24 Jul 2018
  • First Look

New Research and Ideas, July 24, 2018

postadoption behavior varies depending on customer acquisition method and dynamic states. At the total usage level, in one context (an annotation and note-taking service), customers who heard about the service through search and... View Details
Keywords: Dina Gerdeman
  • 01 Jun 1997
  • News

Sorting Myth from Reality at Hong Kong Conference

Noting that nearly 40 percent of the alumni present had graduated from HBS since 1980, Piccus predicted a lively exchange of ideas between dynamic business professionals and some of the School's leading academicians. "This is an historic... View Details
Keywords: Alejandro Reyes