Publications

November 2022
Case

Para: Pay Transparency and Gig Drivers' Rights

By: Christopher Stanton and George Gonzalez

The case presents the founding vision and early days of a young startup that seeks to empower delivery drivers with tools and transparency. The company's flagship mobile app has been taken up by tens of thousands of delivery drivers across major U.S. cities who use it... View Details

Keywords: Gig Workers; Corporate Entrepreneurship; Entrepreneurship; Business Startups; Applications and Software; Disruptive Innovation; Compensation and Benefits; Technology Industry; San Francisco

November 2024
Case

FedEx Cyberattack (A): Navigating the NotPetya Storm

By: Hise Gibson, Frank Nagle, Alicia Dadlani and Martha Hostetter

In 2017, FedEx’s European division — acquired the year before for $5 billion — was hit by a devastating cyberattack that destroyed thousands of computers and business systems across several countries. Corporate Chief Information Officer Rob Carter put the company’s... View Details

Keywords: Cybersecurity; Crisis Management; Disruption; Planning; Transportation Industry; United States; Europe

legal landscape of emerging and disruptive technologies, while helping them understand the legal and compliance risks arising from the creation and deployment of AI systems. She works with clients in diverse industries nationally and... View Details

February 28, 2020
Article

How Tesla Sets Itself Apart

By: Lou Shipley

Tesla and its flamboyant, and sometimes erratic, innovator Elon Musk have turned the more than a century old industry upside down in a mere 16 years. Traditional automakers are ill prepared to compete in today’s software-centered world. Unlike nimble Tesla, they are... View Details

Keywords: Strategy; Information Technology; Transportation; Business Model; Technological Innovation; Disruption; Auto Industry

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February 2024 (Revised July 2024)
Case

Taffi: Entrepreneurship in Saudi Arabia

By: Paul A. Gompers and Fares Khrais

Taffi was a tech-enabled fashion styling startup founded by Shahad Geoffrey in Saudi Arabia in 2020. Within three years of operating, Geoffrey had pivoted the business multiple times. In 2023, Geoffrey was attempting the business’s most ambitious pivot yet, shifting... View Details

Keywords: Business Startups; Disruption; Entrepreneurship; Venture Capital; Investment; Growth and Development Strategy; Business Strategy; AI and Machine Learning; Technology Industry; Technology Industry; Saudi Arabia; Arabian Peninsula

24 Jun 2002
Research & Ideas

Building ’Brandtopias’—How Top Brands Tap into Society

technological disruptions. Scholars such as HBS professors Clayton M. Christensen, well known for his research on disruptive technological change and author of The Innovator's... View Details

Keywords: by Martha Lagace

01 Jun 2017
News

Streamlining the Supermarket

whom he’d known since high school. They were equally intrigued. “We thought, why don’t we use that technology to disrupt the grocery industry by bringing the same type of efficiencies to the supermarket?”... View Details

Keywords: Francis Storrs

Career Coach

Lia Turrini

Lia worked in the Energy Industry for eight years. She started her technical career in Shell, where recently she worked in NBD/Innovation, identifying disruptive technologies and new sustainable business... View Details

01 Dec 2004
News

Aldrich Renovations Reach Halfway Point

Students taking classes in Aldrich Hall this year can literally place one foot in the past and one in the future where the old and newly renovated halves of the building meet on each of the three floors. To avoid disrupting classes,... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

November 1999 (Revised March 2002)
Case

Red Hat and the Linux Revolution

By: Alan D. MacCormack and Kerry Herman

The case describes the history of the Linux operating system and the open-source movement in general. Focuses on a critical decision being made by Red Hat, the largest distributor of Linux, about its future development efforts. The decision allows students to explore... View Details

Keywords: Open Source Distribution; Applications and Software; Product Development; Change Management; Research and Development; Business Processes; Disruptive Innovation; Information Technology Industry; North Carolina