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Publications

Publications

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  • All HBS Web  (2,743)
    • People  (11)
    • News  (494)
    • Research  (1,672)
    • Events  (20)
    • Multimedia  (3)
  • Faculty Publications  (677)

Show Results For

  • All HBS Web  (2,743)
    • People  (11)
    • News  (494)
    • Research  (1,672)
    • Events  (20)
    • Multimedia  (3)
  • Faculty Publications  (677)
← Page 29 of 2,743 Results →
  • Research Summary

Utilizing Display, Feature and Price Promotions: Getting the Biggest Bang for the Buck

Firms are continuously looking for more efficient ways to influence consumers to purchase their brand. Professor Lemon is conducting research to understand what motivates consumers' purchases of products and services. Her research suggests new strategies for category... View Details
  • 04 Jun 2012
  • Research & Ideas

The Business of Life

Review), the book shows the value of applying scholarly business theories to major life decisions. The key idea is that the same causal mechanisms that drive big businesses can be just as effective in driving our personal lives. Religion... View Details
Keywords: by Carmen Nobel
  • Article

How to Launch Your Digital Platform: A Playbook for Strategists

By: Benjamin Edelman
The ubiquity of Internet access has caused a sharp rise in the number of businesses offering platforms that connect users for communication or commerce. Entrepreneurs are particularly drawn to these platforms because they create significant value and have modest... View Details
Keywords: Platforms; Launch; Mobilization Strategy; Two-Sided Platforms; Network Effects; Adoption; Entrepreneurship; Information Technology Industry; Advertising Industry; Media and Broadcasting Industry; Transportation Industry; Financial Services Industry
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Edelman, Benjamin. "How to Launch Your Digital Platform: A Playbook for Strategists." Harvard Business Review 93, no. 4 (April 2015): 90–97. (Reprinted in Launch a Start-Up That Lasts, Harvard Business Review OnPoint, Winter 2016.)
  • July 2009 (Revised March 2010)
  • Case

Sotheby's & Christie's Inc.

By: Ramon Casadesus-Masanell and Catherine Jane Wise
The fine art auction business has remained a duopoly over its 250 year history. The industry is dominated by Sotheby's and Christie's Inc. Curiously, neither competitor has been able to overtake the other by a notable margin despite the clear network effects of this... View Details
Keywords: Arts; Business Model; Restructuring; Economics; Auctions; Market Entry and Exit; Duopoly and Oligopoly; Operations; Competition
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Casadesus-Masanell, Ramon, and Catherine Jane Wise. "Sotheby's & Christie's Inc." Harvard Business School Case 710-412, July 2009. (Revised March 2010.)
  • 2009
  • Working Paper

Do Friends Influence Purchases in a Social Network?

By: Raghuram Iyengar, Sangman Han and Sunil Gupta

Social networks, such as Facebook and Myspace have witnessed a rapid growth in their membership. Some of these businesses have tried an advertising-based model with very limited success. However, these businesses have not fully explored the power of their members to... View Details

Keywords: Marketing; Network Effects; Sales; Power and Influence; Social and Collaborative Networks; Web Sites; South Korea
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Iyengar, Raghuram, Sangman Han, and Sunil Gupta. "Do Friends Influence Purchases in a Social Network?" Harvard Business School Working Paper, No. 09-123, April 2009.
  • 07 Jan 2025
  • Blog Post

Revolutionizing Wellness: Kate Twist (MBA 2008) Shapes the Future of Consumer Health Brands

If there were a theme to Kate Twist’s (MBA 2008) career, it would be building brands known for the emotional connection they foster with their consumers. Twist is experienced in directing powerful consumer brands. She cofounded the... View Details
  • 29 Jan 2019
  • HBS Seminar

Bryan Bollinger, Fuqua School of Business at Duke University

  • 31 Jan 2012
  • First Look

First Look: Jan. 31

Kast, Stephan Meier, and Dina Pomeranz Abstract While commitment devices such as defaults and direct deposits from wages have been found to be highly effective to increase savings, they are unavailable to... View Details
Keywords: Sean Silverthorne & Carmen Nobel
  • 2025
  • Working Paper

The Impact of Input Inaccuracy on Leveraging AI Tools: Evidence from Algorithmic Labor Scheduling

By: Caleb Kwon, Antonio Moreno and Ananth Raman
Problem Definition: Considerable academic and practitioner attention is placed on the value of ex-post interactions (i.e., overrides) in the human-AI interface. In contrast, relatively little attention has been paid to ex-ante human-AI interactions (e.g., the... View Details
Keywords: AI and Machine Learning; Employees; Performance Effectiveness
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Kwon, Caleb, Antonio Moreno, and Ananth Raman. "The Impact of Input Inaccuracy on Leveraging AI Tools: Evidence from Algorithmic Labor Scheduling." Working Paper, January 2025.
  • 29 May 2001
  • Research & Ideas

Race Does Matter in Mentoring

responsibility for a functional department within a business unit—for example, the director of marketing or a plant manager.) And Stage 3 covered upper middle management to the executive level. (A person in this stage became a corporate officer or a View Details
Keywords: by David A. Thomas
  • 09 Mar 2016
  • HBS Seminar

Katja Seim of The Wharton School, University of Pennsylvania

  • December 2007
  • Article

Learning to Live with Governments: Unilever in India and Turkey, 1950-1980

By: G. Jones
A noteworthy characteristic of the contemporary global economy is the uneven distribution of world foreign direct investment (FDI). In 2007 three-quarters of world FDI was located in developed countries. The residual was concentrated in a small number of emerging... View Details
Keywords: Developing Countries and Economies; Ethics; Foreign Direct Investment; Governing Rules, Regulations, and Reforms; Business and Community Relations; Business and Government Relations; Consumer Products Industry; India; Turkey
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Jones, G. "Learning to Live with Governments: Unilever in India and Turkey, 1950-1980." Entreprises et histoire 49 (December 2007).
  • March 2001
  • Article

Strategy and the Internet

By: M. E. Porter
Many of the pioneers of Internet business, both dot-coms and established companies, have competed in ways that violate nearly every precept of good strategy. Rather than focus on profits, they have chased customers indiscriminately through discounting, channel... View Details
Keywords: Strategy; Online Technology
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Porter, M. E. "Strategy and the Internet." Harvard Business Review 79, no. 3 (March 2001): 62–78.

    Felix Oberholzer-Gee

    Felix Oberholzer-Gee is the Andreas Andresen Professor of Business Administration at Harvard Business School. An award-winning instructor, his academic work and consulting are focused on competitive strategy and the effects of digital technology on corporate... View Details

    Keywords: media; professional services; manufacturing; advertising
    • November 2008 (Revised August 2011)
    • Case

    UnME Jeans: Branding in Web 2.0

    By: Thomas J. Steenburgh and Jill Avery
    This case introduces emerging Web 2.0 social media in virtual worlds, social networking sites, and video-sharing sites and encourages students to explore the opportunities and risks they present for brands. The case allows students to grapple with the strategic and... View Details
    Keywords: Digital Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Consumer Behavior; Risk and Uncertainty; Social and Collaborative Networks; Internet and the Web; Apparel and Accessories Industry
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    Steenburgh, Thomas J., and Jill Avery. "UnME Jeans: Branding in Web 2.0." Harvard Business School Case 509-035, November 2008. (Revised August 2011.)
    • 12 PM – 1 PM EDT, 28 Oct 2015
    • Webinars: Career

    Harnessing Social Media for Thought Leadership, Networking, and Job Searching

    LinkedIn, Facebook, Twitter, Google+, Klout, Hootsuite, Blogs #Overwhelmed? The world of social media for business professionals is getting increasingly complex. Sasha Grinshpun, HBS MBA 2002 and founder/ executive coach at sasha360.com, will provide the best-in-class... View Details
    • 2016
    • Working Paper

    Reviews, Reputation, and Revenue: The Case of Yelp.com

    By: Michael Luca
    Do online consumer reviews affect restaurant demand? I investigate this question using a novel dataset combining reviews from the website Yelp.com and restaurant data from the Washington State Department of Revenue. Because Yelp prominently displays a restaurant's... View Details
    Keywords: Revenue; Network Effects; Reputation; Social and Collaborative Networks; Food and Beverage Industry; Service Industry; Washington (state, US)
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    Luca, Michael. "Reviews, Reputation, and Revenue: The Case of Yelp.com." Harvard Business School Working Paper, No. 12-016, September 2011. (Revised March 2016.)
    • 16 Mar 2021
    • Blog Post

    2+2 Where Are They Now Spotlight: Smitha Das (MBA 2018)

    course at HBS in college, I was drawn to the case study method and opportunity to further develop my network and leadership skills to achieve this integration and have a meaningful impact. How long was your deferral (2, 3, or 4 years)? 3... View Details
    • June 2012
    • Article

    The Transparency Paradox: A Role for Privacy in Organizational Learning and Operational Control

    By: Ethan S. Bernstein
    Using data from embedded participant-observers and a field experiment at the second largest mobile phone factory in the world, located in China, I theorize and test the implications of transparent organizational design on workers' productivity and organizational... View Details
    Keywords: Transparency; Privacy; Organizational Learning; Operational Control; Organizational Performance; Chinese Manufacturing; Field Experiment; Rights; Interpersonal Communication; Management Practices and Processes; Ethics; Corporate Disclosure; Performance Productivity; Boundaries; Organizations; Social and Collaborative Networks; Labor and Management Relations; Power and Influence; Manufacturing Industry; China
    Citation
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    Bernstein, Ethan S. "The Transparency Paradox: A Role for Privacy in Organizational Learning and Operational Control." Administrative Science Quarterly 57, no. 2 (June 2012): 181–216.
    • Article

    Signing at the Beginning vs at the End Does Not Decrease Dishonesty

    By: Ariella S. Kristal, A.V. Whillans, Max Bazerman, Francesca Gino, Lisa Shu, Nina Mazar and Dan Ariely
    Honest reporting is essential for society to function well. However, people frequently lie when asked to provide information, such as misrepresenting their income to save money on taxes. A landmark finding published in PNAS (Shu, Mazar, Gino, Ariely, and Bazerman,... View Details
    Keywords: Morality; Nudge; Policy-making; Replication; Honesty; Moral Sensibility; Behavior; Policy
    Citation
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    Kristal, Ariella S., A.V. Whillans, Max Bazerman, Francesca Gino, Lisa Shu, Nina Mazar, and Dan Ariely. "Signing at the Beginning vs at the End Does Not Decrease Dishonesty." Proceedings of the National Academy of Sciences 117, no. 13 (March 31, 2020): 7103–7107.
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