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  • 17 Oct 2016
  • News

Review: ‘The Content Trap’ Rethinks Digital Media Strategy

  • 06 Sep 2023
  • News

3 Mistakes First-Time Managers Make with Digital Transformation

  • June 2015 (Revised October 2016)
  • Case

Denver Museum of Nature & Science

By: Jill Avery and Jim Rosenberg
Digital was on Vice President of Strategic Partnerships and Programs Bridget Coughlin's mind these days. DMNS had been dabbling in digital for the past few years, but had never fully committed to it. The time had come to establish a strategic vision, and to decide... View Details
Keywords: Digital; Nonprofit; Arts; Education; Marketing; Marketing Communications; Marketing Strategy; Nonprofit Organizations; Social Media; Education Industry; North America; United States
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  • 02 Apr 2015
  • Research & Ideas

Digital Initiative Summit: Big Messages, Small Screens, Many Choices

In the land of the digitally connected, the mobile device is king. The majority of digital media consumption happens on mobile devices, with smartphone and tablet activity making up 60 percent of View Details
Keywords: by Carmen Nobel; Advertising
  • September 2014
  • Case

Havas: Change Faster

By: Karim R. Lakhani and Michael L. Tushman
As of 2013, Havas was the 6th largest global advertising, digital, and communications group in the world. Headquartered in Paris, France, the group was highly decentralized, with semi-independent agencies in more than 100 countries offering a variety of services. The... View Details
Keywords: Advertising Agency; Open Innovation; Commercials; Digital Media; Digital Transition; Advertising; Digital Marketing; Advertising Campaigns; Acquisition; Change Management; Disruption; Transformation; Advertising Industry; Communications Industry
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  • 02 Apr 2015
  • Research & Ideas

Digital Initiative Summit: Freeing Patient Data to Enable Innovation

to remedy the information-sharing glut that is slowing health care innovation and harming patient care, according to panelists discussing "Digital Health: Freeing Patient Data to Enable Innovation" at the Digital Initiative Summit held... View Details
Keywords: Re: Karim R. Lakhani; Health
  • Fast Answer

Digital Innovation and Transformation: Resources useful for Course Assignments

style="border-bottom:1px solid black; width:534px; padding:0in 7px 0in 7px; border-top:1px solid black; border-right:1px solid black; border-left:none" valign="top"> Provides articles on various digital... View Details

    How to Recalibrate Work Dynamics and Embrace Digital Transformation in a Post-Pandemic Worklplace

    Tsedal Neeley, Harvard Business School professor, award-winning author, and global management and leadership expert, recently caught up with us to share her insights and advice as the workforce continues to go through rapid transformation brought about by the... View Details
    • Web

    Credential of Digital Innovation and Strategy | HBS Online

    Introduction to Credential of Digital Innovation and Strategy This Credential Includes Leading in the Digital World, Design Thinking and Innovation, Digital Marketing Strategy,... View Details
    • Winter 2019
    • Article

    From the Digital to the Physical: Federal Limitations on Regulating Online Marketplaces

    By: Benjamin Edelman and Abbey Stemler
    Online marketplaces have transformed how we shop, travel, and interact with the world. Yet, their unique innovations also present a panoply of challenges for communities and states. Surprisingly, federal laws are chief among those challenges despite the fact that... View Details
    Keywords: Marketplaces; Peer To Peer; Sharing Economy; Decentralized; Regulation; Preemption; Markets; Internet; Government Legislation; Laws and Statutes; United States
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    • Web

    Winning with Digital Platforms Online Course | HBS Online

    Introduction to Winning with Digital Platforms ENROLL NOW No application needed for our certificate programs. Start your journey today! Winning with Digital Platforms $1,850 Next 5-week session starts April... View Details
    • 2020
    • Working Paper

    How to Build Enduring Brands in the Digital Age

    By: David J. Collis and William Collis
    What makes a brand last? It’s a deceptively simple question, but its answer separates sustainable success from eventual obscurity. Almost every company devotes significant resources to defining their brand. But few ask the more important question: how to... View Details
    Keywords: Brands and Branding; Adaptation; Strategy
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    • May 2001 (Revised October 2001)
    • Case

    H.E. Butt Grocery Company: The New Digital Strategy (B)

    By: F. Warren McFarlan
    Supplements the (A) case. View Details
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    • September 2020 (Revised July 2021)
    • Case

    Moderna (A)

    By: Marco Iansiti, Karim R. Lakhani, Hannah Mayer and Kerry Herman
    In summer 2020, Stephane Bancel, CEO of biotech firm Moderna, faces several challenges as his company races to develop a vaccine for COVID-19. The case explores how a company builds a digital organization, and leverages artificial intelligence and other digital... View Details
    Keywords: COVID-19; Vaccine; Digital Organizations; Organizational Structure; Operations; Management; Health Pandemics; Research and Development; Goals and Objectives
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    • 16 Mar 2018
    • Working Paper Summaries

    Amount and Diversity of Digital Emotional Expression Predicts Happiness

    Keywords: by Laura Vuillier, Alison Wood Brooks, June Gruber, Rui Sun, Michael I. Norton, Matthew James Samson, Emiliana Simon-Thomas, Paul Piff, Sarah Fan, Jordi Quoidbach, Charles Gorintin, Pete Fleming, Arturo Bejar, and Dacher Keltner
    • Apr 2011 - 2011
    • Keynote Speech

    Will Blockbuster Strategies Survive The Rise of Digital Technology?

    By: Anita Elberse
    Keywords: Strategy; Technology
    Related
    • Oct 2010
    • Keynote Speech

    Will Blockbuster Strategies Survive the Rise of Digital Technology?

    By: Anita Elberse
    Keywords: Strategy; Technology
    Related
    • 31 May 2023
    • News

    Digital Nomads: Are They Crowding Cities or Reviving Them?

    • 19 Aug 2020
    • News

    Krispy Kreme: Top-Line Up Double Digits Thru Pandemic (Podcast)

    • 08 Jun 2022
    • Podcast

    Dropbox founder Drew Houston on streamlining the digital workspace

    Is work-life balance possible when you’re always connected? The pandemic has forced advances in the digital underpinnings of remote and hybrid work. Dropbox has added apps and organizational advice to its ubiquitous cloud storage. Founder and CEO Drew Houston on the... View Details