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  • June 2020 (Revised October 2020)
  • Case

What Went Wrong with Boeing's 737 Max?

By: William W. George and Amram Migdal
This case describes the development of the Boeing 737 Max airplane model and the events leading up to two tragic plane crashes, in which a total of 346 people died: the crash of Lion Air flight 610 on October 29, 2018, in Indonesia, and the crash of Ethiopian Airlines... View Details
Keywords: Communication; Communication Intention and Meaning; Communication Strategy; Forms of Communication; Announcements; Decision Making; Decision Choices and Conditions; Judgments; Ethics; Moral Sensibility; Values and Beliefs; Globalization; Global Strategy; Governance; Corporate Accountability; Governance Controls; Human Resources; Resignation and Termination; Leadership; Leadership Style; Management; Business or Company Management; Crisis Management; Management Practices and Processes; Management Skills; Management Style; Management Systems; Risk Management; Time Management; Markets; Demand and Consumers; Digital Platforms; Supply and Industry; Duopoly and Oligopoly; Industry Structures; Operations; Product Development; Organizations; Organizational Change and Adaptation; Organizational Culture; Outcome or Result; Failure; Success; Planning; Strategic Planning; Problems and Challenges; Relationships; Business and Community Relations; Business and Government Relations; Business and Stakeholder Relations; Risk and Uncertainty; Safety; Strategy; Transportation; Air Transportation; Aerospace Industry; Air Transportation Industry; Africa; Ethiopia; Asia; Indonesia; North and Central America; United States; Seattle; Chicago
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  • 2025
  • Working Paper

Algorithmic Assortment Curation: An Empirical Study of Buybox in Online Marketplaces

By: Santiago Gallino, Nil Karacaoglu and Antonio Moreno
Most online sales worldwide take place in marketplaces that connect sellers and buyers. The presence of numerous third-party sellers leads to a proliferation of listings for each product, making it difficult for customers to choose between the available options. Online... View Details
Keywords: Algorithms; E-commerce; Sales; Digital Marketing; Internet and the Web; Customer Satisfaction
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  • 06 Jul 2023
  • News

Lessons from Major League Baseball's Game-Changing Innovations

Media: America's Pastime Goes Digital Read Professor Anita Elberse's 2010 case study on innovation at MLB's digital arm Major League Baseball Advanced Media: America's Pastime Goes View Details
  • Web

Online Entrepreneurship & Innovation Courses | HBS Online

organization. 8 weeks, 4-5 hrs/week Pay by September 11 $1,850 Certificate Winning with Digital Platforms Professor Feng Zhu Explore digital platforms' unique properties,... View Details
  • Web

Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy - Recruiting

York back to her home state of Massachusetts to attend Harvard Business School. “HBS opened up my global perspective,” said Leahy. “It allowed me to see the world through the international platform HBS provides, but also opened my way of... View Details
  • 19 Jul 2016
  • First Look

July 19, 2016

Management Review The Real Lessons From Kodak's Decline By: Shih, Willy C. Abstract—Eastman Kodak is often mischaracterized as a company whose managers didn't recognize soon enough that digital technology would decimate its traditional... View Details
Keywords: Sean Silverthorne
  • Web

Health Care - Faculty & Research

Sonnefeldt July 3, 2025 | Article | Harvard Business Review Digital Articles Despite decades of initiatives to address healthcare inequities in the U.S., disparities across race, gender, geography, and income remain stubbornly persistent.... View Details
  • May 2022 (Revised July 2022)
  • Case

The Voice War Continues: Hey Google vs. Alexa vs. Siri in 2022

By: David B. Yoffie and Daniel Fisher
In 2022, after five years of pursuing a new "AI-first" strategy, Google had captured a sizeable share of the American and global markets for voice assistants. Google Assistant was used by hundreds of millions of users around the world, but Amazon retained the largest... View Details
Keywords: Strategy; Artificial Intelligence; Deep Learning; Voice Assistants; Smart Home; Market Share; Globalized Markets and Industries; Competitive Strategy; Digital Platforms; AI and Machine Learning; Technology Industry; United States
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  • 07 Apr 2023
  • Research & Ideas

When Celebrity ‘Crypto-Influencers’ Rake in Cash, Investors Lose Big

significant negative returns—an average loss of 19 percent after three months. "It could also be the case that they’re just pushing the hype because they want followers." Crypto influencers—many of whom are based overseas and use pseudonyms online—rarely advise their... View Details
Keywords: by Kristen Senz
  • Web

Leadership - Faculty & Research

integrated practice units (IPUs), and outcomes measurement. Insight into time-driven activity-based costing, or TDABC, and the use of innovative digital health solutions are also touched upon. Leadership challenges and strategic dilemmas... View Details
  • 01 Jun 2023
  • News

Buy Big, Sell Small

cofounder of ApnaKlub, a wholesale digital platform that helps kirana owners aggregate their buying power and access credit tools and other services. “These are micro businesses that run on tight margins. If... View Details
Keywords: Deborah Blagg; retail; supply chain management; entrepreneurship; leadership; innovation; Miscellaneous Store Retailers; Retail Trade
  • 20 Oct 2023
  • News

Highlights from the Fall 2023 Alumni Board Meeting

On the evening of Wednesday, October 11, Alumni Board members joined with current HBS students in the Spangler Center for "A Conversation about Life Lessons", which was led by Leslie Perlow, the Konosuke Matsushita Professor of Leadership. This October, more than 75... View Details
  • Web

Winners & Runners-Up | New Venture Competition

Building a zero-fee money transfer platform for African migrants. Feather Health Kirsten Soong (MBA 2022) Daniel Navarro Mariya Rivkin (MBA 2022) Social Enterprise Track Runner-Up An AI driven digital View Details
  • Web

Faculty & Researchers - Managing the Future of Work

The Gift of Global Talent: How Migration Shapes Business, Economy, & Society . Research Use Purpose to Transform Your Workplace , Harvard Business Review, 2022. With Leena Nair, Nick Dalton, and Patrick Hull. Digital Commerce and... View Details
  • 22 Mar 2016
  • First Look

March 22, 2016

Information Systems Research Open Content, Linus' Law, and Neutral Point of View By: Greenstein, Shane, and Feng Zhu Abstract—The diffusion of the Internet and digital technologies has enabled many organizations to use the open-content... View Details
Keywords: Sean Silverthorne
  • 01 Sep 2023
  • Blog Post

Harvard Business School Announces 2023 Goldsmith Fellows

and hold an expansive definition of social enterprise.” Marlíse Arellano-Sutton. Marlíse comes from Boston Children's Hospital’s Innovation & Digital Health Accelerator, where she led sourcing, launch, and scaling of View Details
  • 19 Sep 2023
  • Blog Post

2023 Summer Internships in Business & Environment

Summer Fellowship) NetaCarbon is the TurboTax for carbon credit – a carbon credit issuance platform that digitizes and streamlines the process of how carbon projects are created and managed. By reducing the... View Details
  • May 2020 (Revised December 2022)
  • Case

Soofa: Displaying the Right Path?

By: Jeffrey J. Bussgang, Amy Klopfenstein and Amram Migdal
In November 2019, Sandra Richter, co-founder and CEO of Soofa, a network of advertising-supported digital bulletin boards, must decide between two different fundraising and expansion plans for her company. One plan entails raising $15 million in a Series A round and... View Details
Keywords: Business Ventures; Business Model; Business Plan; Business Startups; Entrepreneurship; Decision Making; Decisions; Ethics; Geography; Geopolitical Units; Finance; Investment; Markets; Market Entry and Exit; Demand and Consumers; Network Effects; Media; Society; Urban Development; Sustainable Cities; Information Technology; Information Infrastructure; Digital Platforms; Strategy; Business Strategy; Expansion; Relationships; Partners and Partnerships; Capital; Venture Capital; Advertising Industry; Technology Industry; Media and Broadcasting Industry; North and Central America; United States; Massachusetts; Cambridge
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  • Web

Online Business Strategy Course | HBS Online

Predicting Competition in Local Markets Competing Against Dominant Platforms Platforms in Your Value Chain Serial Acquirers Show Hide Details Concepts Understanding Network Effects Which Markets Will Tip... View Details
  • 16 Jun 2020
  • Research & Ideas

Your Customers Have Changed. Here's How to Engage Them Again.

Opportunities also exist for B2B technology firms. Suppliers can provide customers with enhanced ecommerce services that are in great demand. Shopify provides multiple services to small businesses to enable greater digital footprints.... View Details
Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim; Retail; Service