Digital Brand - Publications - Faculty & Research

29 Oct 2013
First Look

First Look: October 29

complete. The local was never entirely subsumed by the global. Convergence and homogenization were stronger in aspirations than in preferences for particular products and scents, which remained more persistently local despite the spread of global View Details

Keywords: Sean Silverthorne

01 Dec 2016
News

Alumni Books of 2016

and extraordinarily detailed maps. Leading YOU: The Power of Self-Leadership to Build your Executive Brand and Drive Career Success by Brenda Bence (MBA 1991) (Global Insight Communications, LLC) The most important driver of overall... View Details

10 Sep 2007
Research & Ideas

High Note: Managing the Medici String Quartet

creatives." Stefan Sonnenfeld, for instance, is a digital colorist, a kind of artist who didn't exist 10 years ago and is now in great demand. He works for Ascent Media Group. All the directors want to work for him; he's incredibly... View Details

Keywords: by Martha Lagace; Music

14 Jan 2014
First Look

First Look: January 14

following question: how can data and analytic tools be used to create new value? The authors have explored that question with many clients. In their work, they've seen IT create new value in five patterns: using data from sensors in objects to improve offerings (think... View Details

Keywords: Sean Silverthorne

16 Sep 2015
News

Built for Speed

Kentucky, a set of structures so large they are typically measured in acres—900, all told—not square feet and have their own zip code. But big can be a downside for GE’s makers. Kevin Nolan, VP of technology at GE Appliances, offers the example of Nest—the View Details

Keywords: Dan Morrell; Machinery Manufacturing; Manufacturing

10 Mar 2021
News

New Releases: Alumni and Faculty Books, Podcasts

workplace relationships, sharpen their communication skills, improve their personal brands and, ultimately, make an impact. The World’s Littlest Book on Climate: 10 Facts in 10 Minutes about CO2 By Mike Nelson, Pieter Tans, and Michael... View Details

Keywords: Margie Kelley; Publishing Industries (except Internet); Information

08 Jul 2008
First Look

First Look: July 8, 2008

digitization of information goods have changed the commercial landscape: Virtual shelf space is infinite, consumers can search through innumerable options, and the marginal cost of reproducing and distributing products is low. What does... View Details

Keywords: Martha Lagace

12 Jul 2021
News

Alumni Confront the COVID-19 Crisis

the art world with affordable pieces of art," says Endine, the former founding CEO of Sweetriot. Art Rioting allows visitors to support artists by purchasing artwork to be used as digital backgrounds. "I love building sweet movements to... View Details

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