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Show Results For
- All HBS Web
(12,588)
- People (50)
- News (3,119)
- Research (6,951)
- Events (26)
- Multimedia (167)
- Faculty Publications (4,803)
- Research Summary
Overview
By: Rob Markey
Most companies' leaders declare their commitment to delivering value to customers. Many have adopted language such as "customer-centric" or "customer-obsessed." Companies that consistently earn top marks for customer loyalty in their industry deliver total shareholder... View Details
- July 2008
- Case
Hilton Hotels: Brand Differentiation through Customer Relationship Management
By: Lynda M. Applegate, Gabriele Piccoli and Chekitan Dev
This case analyzes the Hilton Hotels Corporation's CRM strategy at a key juncture in its history, immediately after the firm has been taken private by Blackstone. The case provides students with a comprehensive history of the evolution and IT enablers of Hilton's CRM... View Details
Keywords: Customer Relationship Management; Marketing Strategy; Privatization; Performance Evaluation; Information Technology; Accommodations Industry
Applegate, Lynda M., Gabriele Piccoli, and Chekitan Dev. "Hilton Hotels: Brand Differentiation through Customer Relationship Management." Harvard Business School Case 809-029, July 2008.
- July – August 1996
- Article
Manage Marketing by the Customer Equity Test
By: Robert C. Blattberg and J. A. Deighton
Blattberg, Robert C., and J. A. Deighton. "Manage Marketing by the Customer Equity Test." Harvard Business Review 74, no. 4 (July–August 1996): 136–144.
- June 2007
- Article
On the Co-Evolution of Knowing and Doing: A Personal Perspective on the Synergies between Research and Practice
Tushman, Michael L. "On the Co-Evolution of Knowing and Doing: A Personal Perspective on the Synergies between Research and Practice." Journal of Management Inquiry 16, no. 2 (June 2007): 132–138.
- January 2018 (Revised February 2018)
- Case
Michael Belkin: Personal Financing Planning as an Entrepreneur
By: V.G. Narayanan and Shawn O'Brien
Narayanan, V.G., and Shawn O'Brien. "Michael Belkin: Personal Financing Planning as an Entrepreneur." Harvard Business School Case 118-055, January 2018. (Revised February 2018.)
- 22 Sep 2023
- News
Skydeck Voices: The Most Important Person I Met at HBS
Photo provided by Harvard University Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Who was the most important person you met at HBS? And why? This is Dan Morrell, host of Skydeck, and when my colleagues set up on Spangler Lawn during Spring Reunions... View Details
- 18 Apr 2023
- Research & Ideas
The Best Person to Lead Your Company Doesn't Work There—Yet
Companies looking for the best possible leaders—and leaders looking to become CEOs—would do well to heed the model of private-equity (PE) backed companies, which often look outside their ranks when hiring for the top job and see excellent... View Details
- January–February 2018
- Article
Ads That Don't Overstep: How to Make Sure You Don't Take Personalization Too Far
By: Leslie John, Tami Kim and Kate Barasz
Data gathered on the web has vastly enhanced the capabilities of marketers. With people regularly sharing personal details online and internet cookies tracking every click, companies can now gain unprecedented insight into individual consumers and target them with... View Details
John, Leslie, Tami Kim, and Kate Barasz. "Ads That Don't Overstep: How to Make Sure You Don't Take Personalization Too Far." Harvard Business Review 96, no. 1 (January–February 2018): 62–69.
- 21 Jul 2003
- Research & Ideas
Don’t Get Buried in Customer Data—Use It
their companies' CRM initiatives had failed to deliver profitable growth and had damaged long-term customer relationships. Tempting as it may be to point the finger at your CRM technology, that won't help... View Details
Keywords: by Jean Ayers
- September 1993
- Article
Maximizing the Utility of Customer Product Testing: Beta Test Design and Management
By: R. J. Dolan
- 01 Oct 2020
- Video
Wendy Tsu - Product and Customer Discovery - Pain Points, Version 2
- 2000
- Article
The Consequences of Customization on the Use of Management Accounting Systems
By: J. Bouwens and Margaret A. Abernethy
The understanding of the antecedent conditions influencing the design of management accounting systems (MASs) is very limited. In recent years, significant research attention has been devoted to understanding how different strategic priorities influence these systems.... View Details
Bouwens, J., and Margaret A. Abernethy. "The Consequences of Customization on the Use of Management Accounting Systems." Accounting, Organizations and Society 25, no. 3 (April 2000): 221–241.
- 2009
- Book
Reorganize for Resilience: Putting Customers at the Center of Your Organization
By: Ranjay Gulati
In an era of raging commoditization and eroding profit margins, survival depends on resilience: staying one step ahead of your customers. Sure, most companies say they're "customer focused," but they don't deliver solutions to customers' thorniest problems. Why?... View Details
Keywords: Competency and Skills; Customer Focus and Relationships; Profit; Organizational Culture; Organizational Structure; Cooperation
Gulati, Ranjay. Reorganize for Resilience: Putting Customers at the Center of Your Organization. Harvard Business Press, 2009.
- January 2001
- Case
Achieving Customer Satisfaction at Pizza Hut (B)
By: V.G. Narayanan and Lisa Brem
Supplements the (A) case. View Details
- 21 May 2014
- News
Target Will Recover as It Keeps Customers
- 18 Nov 2015
- News
The internet of things will bring makers closer to customers
- 1996
- Chapter
Frank Barron's Influence on Current and Future Generations of Creativity Researchers: Some Personal Reflections
By: T. M. Amabile, R. Conti and M. A. Collins
- 25 Oct 2012
- Research & Ideas
10 Reasons Customers Might Resist Windows 8
prove successful. "Competitors certainly resist the change," Kanter says. "They are going to do everything they can to try to capitalize on any wary customer and fan the flames of user... View Details