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- Faculty Publications (130)
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- All HBS Web (824)
- Faculty Publications (130)
- 09 Apr 2019
- First Look
New Research and Ideas, April 9, 2019
critiques of our work with empirical data and conceptual arguments. We agree with Wilson and Stolarz-Fantino that researchers seeking to understand a policy’s influence on consumers should test predictions about which strategies firms... View Details
Keywords: Dina Gerdeman
- 11 Feb 2015
- Research & Ideas
Politicians Benefited From Using Toxic Loans
Talk of the recent financial crisis often falls into a simplistic narrative of villainous banks, marketing toxic financial products to innocent customers who did not understand their risks. Among the storied victims are municipal... View Details
- 16 Jun 2014
- Research & Ideas
The Unfulfilled Promise of Educational Technology
customize classes so that students received the lessons they needed without reviewing material they already knew? That is the idea behind School of One, an approach to learning piloted by New York City Department of Education, which... View Details
- 05 Sep 2023
- Blog Post
Solving Climate Change Starts with an Idea
your idea, leveraging tools to test the viability of your idea, connecting with fellow climate entrepreneurs to hear their stories, and building your network. What inspired you to create this? I was meeting with students and alumni during... View Details
- 02 Feb 2004
- Research & Ideas
Mapping Your Corporate Strategy
more powerful than 1,000 words (or even twenty-five ad hoc performance measures). The financial and customer objectives describe the outcomes the organization wants to achieve; objectives in the internal and learning and growth... View Details
Keywords: by Martha Lagace
- 01 Aug 2001
- News
Cleveland Global Alumni Conference a Sold-Out Success
Bridgestone/Firestone. "That was a tremendously difficult period for our customers and for us as a leadership team," recalled Nasser, before adding that Ford's commitment to consumers made it an easy decision to replace some 13 million... View Details
- 18 Mar 2014
- First Look
First Look: March 18
the ratings. Our tests examine whether these forms of disclosure reflect firms' real efforts to combat corruption or are cheap talk. We find that the ratings are related to enforcement and monitoring, country and industry corruption risk,... View Details
Keywords: Sean Silverthorne
- 15 Nov 2010
- Lessons from the Classroom
Connecting Goals and Go-To-Market Initiatives
the industry you compete in, the market segments where you do (and do not) choose to play, and the nature of the customers that you sell and service. These factors help to determine required sales tasks—that is, what your go-to-market... View Details
- 13 Sep 2011
- First Look
First Look: September 13
business. The book describes a conceptual framework, "the culture cycle," for managing culture that comprises setting and meeting expectations; establishing trust, engagement, and ownership among employees and customers that... View Details
Keywords: Sean Silverthorne
- 14 Feb 2005
- Research & Ideas
The World in Your Palm?
is men versus women, said RIM's Tyneski. In user testing at RIM, participants are placed at a table that contains a Styrofoam phone and numerous Velcroed pieces that represent possible features. Asked to add the features they most want,... View Details
Keywords: by Sean Silverthorne
- 22 Mar 2010
- Research & Ideas
One Strategy: Aligning Planning and Execution
planning has become outdated in today's fast-moving environments. What did you discover, and how did Microsoft do it? A: Planning is key. Planning is the glue that holds the organization together, providing a way to test the strategy,... View Details
- 30 Oct 2006
- First Look
First Look: October 31, 2006
customer service—to build his business. Covers the first 50 years of American Airlines' history, beginning with its role as an industry consolidator in the late 1920s. Smith's strategic and operational choices in building American... View Details
Keywords: Sean Silverthorne
- 12 Jul 2021
- News
Alumni Confront the COVID-19 Crisis
educate people about the Coronavirus and offer advice on testing and treatment. He’s now involved in “supporting the scaling [of] a COVID-19 testing prototype for faster/quicker View Details
- 01 Apr 2014
- First Look
First Look: April 1
primarily on substitutes but copied from rivals. Next, they actively tested their assumptions and made major resource commitments to the business model they identified as the most lucrative. Finally, they deliberately maintained a loosely... View Details
Keywords: Sean Silverthorne
- 14 Oct 2014
- First Look
First Look: October 14
capture the degree to which organizations' identities are eclipsed and confounded. The theory is tested with data on U.S. venture capital firm syndication between 1995 and 2009. Venture capital firms with eclipsed and confounded... View Details
Keywords: Sean Silverthorne
- 05 Jul 2011
- First Look
First Look: July 5
local standards in the 2003-2008 period? We test the hypothesis that perceived network benefits from the extant worldwide adoption of IFRS can explain part of countries' shift away from local accounting standards. That is, as more... View Details
Keywords: Sean Silverthorne
- 06 Sep 2016
- First Look
September 6, 2016
Dillon, and David S. Duncan Abstract—Firms have never known more about their customers, but their innovation processes remain hit-or-miss. Why? According to Christensen and his coauthors, product developers focus too much on building View Details
Keywords: Carmen Nobel
- 01 Dec 2016
- News
Case Study: Sweat the Technique
version first. Launch it to test real demand and to better understand usage patterns and segments. If it is successful, raising more capital for developing the digital shouldn’t be a problem. You can then position a more sophisticated... View Details
Keywords: Dan Morrell
- 01 Jun 2022
- News
Turning Point: Sparking Change
Gillette, Pillsbury, and L’Oréal. In 2001, I launched The ComfortCake Company, selling pound cakes based on my original recipes to customers ranging from United Airlines to Walmart. But teaching was always at the back of my mind as a... View Details
- 10 Jun 2002
- Research & Ideas
Disruption: The Art of Framing
different work patterns and decision rules required in the new business. Print reps were used to selling in long cycles, to an established customer base, with a generic, nontargeted advertising product. Online advertising View Details
Keywords: by Clark Gilbert & Joseph L. Bower