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Show Results For
- All HBS Web
(1,161)
- People (2)
- News (296)
- Research (728)
- Events (2)
- Multimedia (3)
- Faculty Publications (168)
- 15 Dec 2015
- News
Lovepop Woos The Sharks
have for any other investor. We do what we do because we think it’s awesome, we believe in it, and because our customers like it. It's a powerful solution that really makes people happy. Did you have a... View Details
- Web
Launching Tech Ventures - Course Catalog
into the power of a value proposition, conduct customer discovery, and determine whether a startup has achieved product-market fit? How can modern genAI tools assist in the ideation and value proposition... View Details
- 11 Oct 2004
- Research & Ideas
Four Ways to Create Lasting Change
generations of a customer-satisfaction program at a large American retailer, dubbed "Alpha Corporation" for the sake of confidentiality. The first of Alpha's customer satisfaction programs, launched in the early 1990s, fell... View Details
Keywords: by Martha Lagace
- 30 Dec 2013
- Research & Ideas
Most Popular Articles of 2013
Best Employees Many companies hand out awards such as "employee of the month," but do they work to motivate performance? Not really, says Ian Larkin. In fact, they may turn off your best employees altogether. Power Posing: Fake... View Details
Keywords: by Staff
- 27 Jul 2023
- Blog Post
Buy big, sell small
cofounder of ApnaKlub, a wholesale digital platform that helps kirana owners aggregate their buying power and access credit tools and other services. “These are micro businesses that run on tight margins. If shopkeepers run out of... View Details
- 01 Oct 2000
- News
Laura Scher of Working Assets
Most of the money is taken from revenues generated by the Working Assets credit card, long-distance telephone, and Internet businesses, whose customers sign on for these services because they support the company's progressive stance and... View Details
Keywords: Marguerite Rigoglioso
- Profile
Paul Luning
over-usage," Paul says. "I saw dried-up riverbeds, kangaroo skeletons on the side of the road." The experience awakened a love of nature and a new appreciation for the power of business. "I went to Bain to get exposure... View Details
- 17 Dec 2015
- News
Design Thinking: Hands-On Learning At The Harvard Innovation Lab
Professor Srikant Datar’s creative problem-solving course, Design Thinking and Innovation, brings students together to hone their skills in identifying opportunities, prototyping solutions, and iterating to meet customer needs. “Creative... View Details
- 22 Feb 2011
- Research & Ideas
Most Popular Articles, Papers of the Decade
disbelieving music industry with their findings that illegal music downloads don't hurt CD sales. Oberholzer discusses what the industry should do next. A Balanced Scorecard Approach to Measure Customer Profitability Published: August 8,... View Details
Keywords: by Sean Silverthorne
- 21 Feb 2020
- News
Style for Everyone
One, we have taken an approach where we have to earn the trust of our customers continually,” adds Gilbert. “We got to know our first 500 customers by name. We knew the names of their children. We knew... View Details
- 29 May 2001
- Research & Ideas
How Technological Disruption Changes Everything
market where customers are being overserved by the prevailing offerings. The concept of "overshooting" suggests that companies try to keep prices and margins high by developing products with many more features than View Details
- 01 Jun 1998
- News
Diversity and Community
Not so long ago in the business realm, diversity and social justice issues were consigned to a dim, neglected area somewhere at the corporation's farthest perimeter, or locked outside the company gates altogether. Earlier this year, however, one of America's most View Details
Keywords: Garry Emmons
- 01 Mar 2025
- News
Venture: Time Heals All
Health (named for the ward where Borkenstein worked) in 2022 with the goal of modernizing nursing workforce management. Their user-friendly mobile app, powered by cutting-edge data science, is being deployed in hospitals across the United... View Details
- 21 May 2007
- Research & Ideas
Fixing the Marketing-CEO Disconnect
In most companies, no one knows and understands your customers and their changing needs better than the marketing department. Certainly that knowledge should be routinely presented and understood by the chief executive and board of... View Details
Keywords: by Sean Silverthorne
- 14 Nov 2006
- First Look
First Look: November 14, 2006
Abstract For manufacturers, customers are the open wallets at the end of the supply chain. But for most service businesses, they are key inputs to the production process. Customers introduce tremendous... View Details
Keywords: Sean Silverthorne
- 14 Aug 2019
- Sharpening Your Skills
The Manager's Guide to Leveraging Disruption
In 1995, Harvard Business School professors Clayton M. Christensen and Joseph L. Bower wrote a seminal article for Harvard Business Review, Disruptive Technologies: Catching the Wave. Those words launched the theory of disruptive innovation, still one of the most View Details
Keywords: by Sean Silverthorne
- 02 Feb 2004
- Research & Ideas
Mapping Your Corporate Strategy
more powerful than 1,000 words (or even twenty-five ad hoc performance measures). The financial and customer objectives describe the outcomes the organization wants to achieve; objectives in the internal and... View Details
Keywords: by Martha Lagace
- 22 Jul 2024
- News
Viral Marketing’s Early Muse
Illustration by John Weber In 2008, Canadian musician Dave Carroll saw United Airlines employees manhandling his $3,500 Taylor guitar on the tarmac in Chicago. When he arrived at his destination, the guitar was in pieces. Carroll contacted United View Details
- 01 Apr 1999
- News
Short Takes
internal intranet, "thereby allowing customers to serve themselves through their own computers within their own organizations." Nolan also points to Microsoft founder Bill Gates's strategy of holding computer prices relatively constant... View Details
Keywords: Eileen K. McCluskey
- 01 Dec 2018
- News
Sustaining Business And Society For The Long Term
Henderson says. “It can also help companies rethink their role in society and the power they have to make a difference in ways that go beyond fi nding business opportunities.” Participants set their own schedules during the interactive... View Details