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- All HBS Web
(1,164)
- People (2)
- News (300)
- Research (725)
- Events (2)
- Multimedia (3)
- Faculty Publications (164)
- 01 Sep 2020
- News
Saving Grace
administration—a figure that has doubled every year but still represents a small fraction of the £1 trillion under management across the UK. Its customers range in age from 18 to 80, although the majority are in their mid-career years.... View Details
Keywords: Jen McFarland Flint
- 01 Apr 1997
- News
Manager's Notebook
customer information. But now, conveniences such as Web browsers and "smart cards" (which today are used to store electronic money in several European markets and, in the future, could record an individual's daily transaction information)... View Details
Keywords: Judith Ross
- 01 Dec 2001
- News
Faculty News
and the MBA elective The Coming of Managerial Capitalism. Koehn's research and writing focus on branding, business strategy, and connecting with customers and on the broad range of economic, social, and organizational transitions that... View Details
- 01 Sep 2011
- News
Alumni Book Briefs
environment everyday practices. The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World by Fred Reichheld (MBA ’78) with Rob Markey (MBA ’90) (Harvard Business Review Press) Reichheld and Markey explain how practitioners have built Net... View Details
- Web
Launching Tech Ventures - Course Catalog
startup ideas early in the development process? What are the right analytical techniques to derive insight into the power of a value proposition, conduct customer discovery, and determine whether a startup... View Details
- 12 Mar 2024
- Blog Post
IFC India: Electric Mobility in India
across the country. Transportation stands as one of the leading contributors to global emissions, trailing only behind the power and industrial sectors. Consequently, the widespread adoption of electric vehicles (EVs) for personal... View Details
- 22 Jul 2024
- News
Viral Marketing’s Early Muse
Illustration by John Weber In 2008, Canadian musician Dave Carroll saw United Airlines employees manhandling his $3,500 Taylor guitar on the tarmac in Chicago. When he arrived at his destination, the guitar was in pieces. Carroll contacted United View Details
- 07 Aug 2012
- Research & Ideas
Off and Running: Professors Comment on Olympics
of the American Marketing Association's 2010 Sports Marketing Lifetime Achievement Award. The power of "The Rings"—the brand power of the Olympics—derives from the global recognition of the five... View Details
- 01 Oct 1999
- News
Q & A: Jeanne P. Jackson: A New Regime at Banana Republic
and Fortune ranked her among the 50 most powerful women in American business. Business Week said you had "worked magic" at Banana Republic. What has your strategy been? I would love to take the credit for it, but I can't. The changes at... View Details
- 24 Apr 2014
- News
Ron Shaich (MBA 1978)
Ron Shaich’s (MBA 1978) first venture, a cookie shop in downtown Boston, evolved into Au Bon Pain. His latest—Panera Cares—allows customers to pay only what they can afford at the popular restaurants he owns, Panera Bread. There’s a box... View Details
- 21 May 2007
- Research & Ideas
Fixing the Marketing-CEO Disconnect
In most companies, no one knows and understands your customers and their changing needs better than the marketing department. Certainly that knowledge should be routinely presented and understood by the chief executive and board of... View Details
Keywords: by Sean Silverthorne
- 30 Dec 2013
- Research & Ideas
Most Popular Articles of 2013
Best Employees Many companies hand out awards such as "employee of the month," but do they work to motivate performance? Not really, says Ian Larkin. In fact, they may turn off your best employees altogether. Power Posing: Fake... View Details
Keywords: by Staff
- 01 Apr 1999
- News
Short Takes
internal intranet, "thereby allowing customers to serve themselves through their own computers within their own organizations." Nolan also points to Microsoft founder Bill Gates's strategy of holding computer prices relatively constant... View Details
Keywords: Eileen K. McCluskey
- 28 Apr 2008
- HBS Case
Negotiating with Wal-Mart
Wal-Mart, the world's largest retailer, sold $315 billion worth of goods in 2006. With its single-minded focus on "EDLP" (everyday low prices) and the power to make or break suppliers, a partnership with Wal-Mart is either the... View Details
- 17 Aug 2015
- News
The Play Alchemist
products. As the firm’s chief executive officer, she’s overseen the development of several new products, such as Pulse, a jump rope that can generate and store enough power to charge a cell phone. At the same time she was running... View Details
Keywords: Constantine von Hoffman
- 01 Dec 2022
- News
Flying High
(debt and equity) to $104.5 million. “We’ve demonstrated substantial success both in the United States and Europe,” observes Pelet. “Now we need to double down and expand further in those markets.” As Aero does that, attention to customer... View Details
Keywords: April White; aviation; airlines; entrepreneurship; leadership; innovation; Air Transportation; Transportation
- 27 Jul 2019
- Op-Ed
Does Facebook's Business Model Threaten Our Elections?
regulation, history is likely to repeat itself. “Without a push by Facebook’s customers or more fundamental federal government regulation, history is likely to repeat itself.” After all, the ability of advertisers to get hold of personal... View Details
Keywords: by George Riedel
- 15 Dec 2015
- News
Lovepop Woos The Sharks
have for any other investor. We do what we do because we think it’s awesome, we believe in it, and because our customers like it. It's a powerful solution that really makes people happy. Did you have a... View Details
- Web
A Eureka Moment | Social Enterprise | Harvard Business School
Project, Bucala and four Harvard students surveyed parents, teachers, and students to determine customer demand and gain a clearer understanding of educational needs when building their app. With a human-centered approach to design, they... View Details
- 01 Jun 2012
- News
Alumni Book Briefs
face women in business. The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg (MBA 2003) (Random House) Duhigg discusses neurological discoveries about how habits work in the brain—the loop of cue, routine, and... View Details