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  • October 2024
  • Background Note

The Semiconductor Industry

By: Andy Wu, Steve Blank and Matt Higgins
The semiconductor industry powers modern technology, from consumer electronics to data centers. This background note explores the layers of the semiconductor inudstry value chain, including Integrated Device Manufacturers (IDMs), fabless companies, and foundries, while... View Details
Keywords: Strategy; Supply Chain; Product Design; Customer Value and Value Chain; Manufacturing Industry; Technology Industry; Semiconductor Industry; United States; China; Taiwan
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    Lauren H. Cohen

    Lauren Cohen is the L.E. Simmons Professor in the Finance & Entrepreneurial Management Units at Harvard Business School and a Research Associate at the National Bureau of Economic Research. He is an Editor of the Review of Financial... View Details

    Keywords: asset management; brokerage; financial services; federal government; investment banking industry; state government
    • Program

    Senior Executive Leadership Program—India

    approaches to business challenges Seize growth opportunities and compete successfully in a complex global economy Improve your organization's ability to deliver value to customers Lead authentically and... View Details
    • January 1995
    • Case

    Understanding User Needs

    By: Marco Iansiti and Ellen Stein
    Presents an introduction to methods for understanding user needs in product development. Describes a number of techniques including the use of focus groups, interviews, questionnaires, the Kano method, Lead User analysis, the Product Value matrix, OFD, etc. Provides a... View Details
    Keywords: Customer Satisfaction; Customer Value and Value Chain; Product Development; Mathematical Methods
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    • January 2010 (Revised March 2010)
    • Case

    Transforming ASUSTeK: Breaking from the Past

    By: Willy C. Shih, Ho Howard Yu and Hung-Chang Chiu
    What happens when an original design manufacturer (ODM) firm tries to transform itself into a branded goods seller? The case traces the evolution of ASUSTeK from a motherboard supplier, to an ODM of desktop and notebook PCs, through its split into three companies that... View Details
    Keywords: Change Management; Transformation; Disruptive Innovation; Brands and Branding; Organizational Change and Adaptation; Organizational Structure; Competitive Strategy; Computer Industry; Manufacturing Industry; Taiwan
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    • March 1997
    • Case

    Sensormatic Electronics Corporation-1995

    By: Krishna G. Palepu and James Chang
    Sensormatic is a leading provider of security systems to the retail industry. The company relies on customer financing as a key component of its strategy. The company's growth strategy and accountingis attacked by short-sellers and the financial press. View Details
    Keywords: Analysis; Valuation; Financial Reporting; Financing and Loans; Financial Statements; Business Strategy
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    • Profile

    Angela R. Hicks Bowman

    went door to door to sign up customers for a paid subscription service that rated local contractors. Her initial efforts were met with distressing indifference. “I’m very shy,” Hicks said in an Inc. magazine interview.... View Details
    • Article

    Unconventional Insights for Managing Stakeholder Trust

    By: Michael Pirson and Deepak Malhotra
    Initiatives to build and maintain trust with various stakeholders, including customers, employees, suppliers and investors, are at the top of the executive agenda at many organizations. But most companies don't really understand how to manage stakeholder trust... View Details
    Keywords: Values and Beliefs; Knowledge Use and Leverage; Organizational Culture; Business and Stakeholder Relations; Perspective; Trust; Cooperation
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      V. Kasturi Rangan

      Kash Rangan is the Malcolm P. McNair Professor of Marketing at the Harvard Business School. Formerly the chairman of the Marketing Department (1998-2002), he is now the co-chairman of the school's Social Enterprise Initiative. He has taught in a wide variety of MBA... View Details

      Keywords: advertising; agribusiness; apparel; automobiles; computer; consumer products; e-commerce industry; high technology; industrial goods; marketing industry; pharmaceuticals
      • 29 Oct 2014
      • Research & Ideas

      Inventing Products is Less Valuable Than Inventing Ideas

      social network that would allow everyone to share their lives with one another across geographies. "Compared to the value of the global network idea, the value of the actual product of a platform for... View Details
      Keywords: by Michael Blanding; Technology
      • May 2022
      • Supplement

      Borusan CAT: Monetizing Prediction in the Age of AI (B)

      By: Navid Mojir and Gamze Yucaoglu
      Borusan Cat is an international distributor of Caterpillar heavy machines. In 2021, it had been three years since Ozgur Gunaydin (CEO) and Esra Durgun (Director of Strategy, Digitization, and Innovation) started working on Muneccim, the company’s predictive AI tool.... View Details
      Keywords: AI and Machine Learning; Commercialization; Technology Adoption; Industrial Products Industry; Turkey; Middle East
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      • 08 Jul 2013
      • Research & Ideas

      Everything Must Go: A Strategy for Store Liquidation

      a different approach in the case of store liquidations," he says. "That's because you can close stores at different times; move inventory between stores; and take different markdowns in different locations. There's also a huge increase in View Details
      Keywords: by Julia Hanna; Retail
      • 25 May 2020
      • Research & Ideas

      Has Occupational Licensing Outlived Its Usefulness?

      or she will pay. The study, Consumer Protection In An Online World: An Analysis Of Occupational Licensing, is the first to look together at what consumers care about and the effects on demand and metrics of customer satisfaction. It is... View Details
      Keywords: by Martha Lagace; Service
      • 08 Jan 2016
      • Research & Ideas

      Is it Worth a Pay Cut to Work for a Great Manager (Like Bill Belichick)?

      indicates the answer is yes. That is, by enhancing employee value managers can potentially add significant value to an organization. This research is particularly important to recall this week, when, with the close of the NFL’s regular... View Details
      Keywords: by Boris Groysberg & Abhijit Naik; Sports
      • January 2022
      • Case

      Bee-ing Better at Bombas

      By: Elizabeth A. Keenan, Youngme Moon and John Masko
      David Heath and Randy Goldberg founded Bombas in 2013 to serve two missions: to deliver the “best socks in the history of feet,” and to donate socks (the most requested item in homeless shelters) to Americans experiencing homelessness. Eight years later, Bombas had... View Details
      Keywords: Social Entrepreneurship; Values and Beliefs; Brands and Branding; Marketing Strategy; Digital Marketing; Distribution; Corporate Social Responsibility and Impact; Mission and Purpose; Quality; Business and Stakeholder Relations; Human Needs; Poverty; Growth and Development Strategy; Apparel and Accessories Industry; New York (city, NY)
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      • Article

      Uninformed Consent

      By: Leslie K. John
      Companies want access to more and more of your personal data—from where you are to what’s in your DNA. Can they unlock its value while respecting consumers’ privacy? View Details
      Keywords: Personal Data; Privacy; Customers; Analytics and Data Science; Ethics; Governing Rules, Regulations, and Reforms
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      • 08 Jan 2001
      • Research & Ideas

      Can Japan Compete? [Part Two]

      discussing lifetime employment, Japan needs to preserve its assets. Japanese time horizons are an asset. Japanese skill and education levels are an asset. We sketch in the book some elements of a distinctly Japanese approach, but one that... View Details
      Keywords: by Martha Lagace & Hilah Geer
      • November 1999
      • Case

      E.I. du Pont de Nemours and Company (B)

      DuPont must decide whether to launch a new non-GM (genetically modified) soybean that is tolerant to chemical sprays. In the face of rapid introductions of GM products by competitors, DuPont faces the challenge of ensuring the identity preservation of its new product... View Details
      Keywords: Business Model; Customer Value and Value Chain; Genetics; Agriculture and Agribusiness Industry
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      • Web

      Faculty & Research

      consumer prices using a unique integration of high-frequency retail pricing data, product-level country-of-origin information, and detailed tariff classifications. By linking daily prices from major U.S. retailers to Harmonized System (HS) codes and import origins, we... View Details
      • Web

      PhD Programs - Doctoral

      services, and information are exchanged. Research provides insights into how companies serve customers and approaches for measuring the impact of marketing efforts. Marketing PhDs are separated into two broad sub-fields: quantitative... View Details