Customer Focus and Relationships - Publications - Faculty & Research

15 Nov 2010
Lessons from the Classroom

Connecting Goals and Go-To-Market Initiatives

be, an important component of competitive advantage for these firms. Q: How can companies translate this into sales strategies, tasks, and processes understood by their sales teams and the rest of the... View Details

Keywords: by Sean Silverthorne; Retail

21 Jun 2010
Research & Ideas

Strategy and Execution for Emerging Markets

research and teaching activities focus on strategy and governance, is the Ross Graham Walker Professor of Business Administration and Senior... View Details

Keywords: by Martha Lagace

13 Jun 2022
Research & Ideas

Extroverts, Your Colleagues Wish You Would Just Shut Up and Listen

as much attention." Since feeling seen and heard is important, extroverts who seem to focus on themselves may lose credibility with colleagues, the findings suggest. The research has ramifications for... View Details

Keywords: by Pamela Reynolds

28 May 2024
In Practice

Job Search Advice for a Tough Market: Think Broadly and Stay Flexible

industry- or function-specific in focus, while other firms concentrate on small or family businesses, the public sector, and even private equity. By limiting your focus to the major strategic firms, you will... View Details

Keywords: by Rachel Layne

03 Jun 2013
Research & Ideas

The Power of Rituals in Life, Death, and Business

"We made the rituals deliberately silly," Norton says. "With rituals like wine-tasting and tasting menus, some of the enjoyment is about pageantry and great service. We wanted to strip those... View Details

Keywords: by Carmen Nobel

September 2019 (Revised June 2020)
Case

Othellonia: Growing a Mobile Game

By: Eva Ascarza, Tomomichi Amano and Sunil Gupta

In the summer of 2019, Yu Sasaki, Head of the Game Division of DeNA, a Japanese mobile gaming company, is evaluating various growth strategies for its recent game Othellonia. Sasaki needs to decide if he should focus on customer acquisition, retention, or monetization. View Details

Keywords: Targeting; Retention/churn; Freemium; Monetization; Customer Relationship Management; Games, Gaming, and Gambling; Mobile and Wireless Technology; Growth and Development Strategy; Marketing; Customers; Marketing Strategy; Retention; Acquisition; Entertainment and Recreation Industry; Japan

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2010
Working Paper

Reversing the Null: Regulation, Deregulation, and the Power of Ideas

By: David Moss

It has been said that deregulation was an important source of the recent financial crisis. It may be more accurate, however, to say that a deregulatory mindset was an important source of the crisis—a mindset that, to a very significant extent, grew out of profound... View Details

Keywords: Financial Crisis; Financial Markets; Governing Rules, Regulations, and Reforms; Government and Politics; Failure; Business and Government Relations; Financial Services Industry; United States

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03 Oct 2023
Research Event

Build the Life You Want: Arthur Brooks and Oprah Winfrey Share Happiness Tips

focus on your, you know-- my job and my classes and my money and my lunch and my coute. So boring. It's just so... View Details

Keywords: by HBS Staff

April 2011
Module Note

Information and Control Systems for Customer-Centric Organizations

By: Francisco de Asis Martinez-Jerez

Keywords: Customer Focus and Relationships; Information Technology

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12 Apr 2004
Research & Ideas

Operations and the Competitive Edge

telecommunications technologies, particularly the Internet, which enabled entirely new ways to communicate with customers and suppliers, as well as internally. This was the era when everybody was developing... View Details

Keywords: by Martha Lagace

05 Nov 2019
Blog Post

Environmental Change and Ground-level Impact

What do you do on a day-to-day basis? It varies quite a lot. In general, I’m focused on thinking about how we’ll scale up our production, first to make more prototypes, and eventually to the point where we are a mature company with... View Details

May 2020 (Revised January 2022)
Case

Michael Ku and Global Clinical Supply at Pfizer Inc.: Bringing Hope to Patients (A)

By: Linda A. Hill, Allison J. Wigen and Emily Tedards

Michael Ku joined Pfizer in 2011, after the company had undergone three large-scale mergers and acquisitions. His mission was to drive the digital transformation of the company’s clinical supply chain, but he knew he had to start with the culture. Over the next eight... View Details

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14 Jun 2018
News

How Chase Sapphire Made Credit Cool for Millennials

24 Oct 2017
First Look

First Look at New Research and Ideas, October 24, 2017

within people affect performance in tasks that involve interactions between people through two mechanisms: role-immersion, operationalized as intrinsic motivation, and role-taking, operationalized as perspective-taking. In Study 1, a... View Details

Keywords: Sean Silverthorne

14 Feb 2005
Research & Ideas

Desktop Search and Revenue Streams

about the desktop; it's not about where the content is on your hard drive versus on a public-facing Web site. It's really about the user's relationship to that content." The company also has a product on the market, Horowitz said,... View Details

Keywords: by Julie Jette

December 2010
Supplement

Rackspace Hosting (2000)

By: W. Earl Sasser, James L. Heskett and Tom Ryder

The leadership team of Rackspace, faced with accommodation of its service offering and dwindling financial reserves, decides to make customer focus the rallying cry of its new strategy. View Details

Keywords: Customer Focus and Relationships; Planning; Organizational Change and Adaptation; Service Delivery; Strategy; Finance; Information Technology Industry

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10 Oct 2017
First Look

First Look at New Research and Ideas, October 10, 2017

highlights the key insights from the rich firm-level literature on MNCs. We then focus on how financial conditions in host countries affect the extent of FDI-related capital inflows, shape the operations of foreign firms, View Details

Keywords: Sean Silverthorne

April 2017 (Revised March 2024)
Case

Making Target the Target: Boycotts and Corporate Political Activity

By: Nien-hê Hsieh and Victor Wu

Through the challenges facing Target, the case examines ways in which corporations can become involved in political and legislative debates and processes, ranging from campaign contributions to lobbying to political activism. In 2016, Target CEO Brian Cornell must... View Details

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23 Jan 2018
First Look

First Look at New Research and Ideas, January 23, 2018

Linking Maternal Employment and Adult Children’s Outcomes By: McGinn, Kathleen L., Mayra Ruiz Castro, and Elizabeth Long Lingo Abstract—Analyses relying on two international surveys from over 100,000 men... View Details

Keywords: Sean Silverthorne

October 2018
Case

BreezoMeter: Making Air Pollution Data Actionable

By: Frank V. Cespedes, Allison M. Ciechanover and Margot Eiran

The case focuses on an Israeli startup that provides actionable air pollution data and forecasts. The company has over 50 enterprise customers and its tool reached a million people daily in 67 countries. The co-founders wrestle with which markets and customers to focus... View Details