Publications

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03 Jun 2013
Research & Ideas

The Power of Rituals in Life, Death, and Business

"We made the rituals deliberately silly," Norton says. "With rituals like wine-tasting and tasting menus, some of the enjoyment is about pageantry and great service. We wanted to strip those... View Details

Keywords: by Carmen Nobel

03 Oct 2023
Research Event

Build the Life You Want: Arthur Brooks and Oprah Winfrey Share Happiness Tips

focus on your, you know-- my job and my classes and my money and my lunch and my coute. So boring. It's just so... View Details

Keywords: by HBS Staff

September 2019 (Revised June 2020)
Case

Othellonia: Growing a Mobile Game

By: Eva Ascarza, Tomomichi Amano and Sunil Gupta

In the summer of 2019, Yu Sasaki, Head of the Game Division of DeNA, a Japanese mobile gaming company, is evaluating various growth strategies for its recent game Othellonia. Sasaki needs to decide if he should focus on customer acquisition, retention, or monetization. View Details

Keywords: Targeting; Retention/churn; Freemium; Monetization; Customer Relationship Management; Games, Gaming, and Gambling; Mobile and Wireless Technology; Growth and Development Strategy; Marketing; Customers; Marketing Strategy; Retention; Acquisition; Entertainment and Recreation Industry; Japan

January 1993 (Revised November 1993)
Case

FCB and Publicis (A): Forming the Alliance

By: Rosabeth M. Kanter

Two of the largest ad agencies form a partnership to be able to offer their clients global capabilities. After five years, how is the alliance faring? May be used with FCB and Publicis (B): Managing Client and Country Diversity and (C): The German-Led Network. View Details

Keywords: Alliances; Partners and Partnerships; Globalized Firms and Management; Advertising; Global Strategy; Marketing Strategy; Customer Focus and Relationships; Market Timing; Outcome or Result; Advertising Industry; United States; France; Germany

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16 Jul 2020
Research & Ideas

Restaurant Revolution: How the Industry Is Fighting to Stay Alive

consumers in the dining area. On average, restaurants spend 30 percent of their revenue on labor. With increasing focus on fair wages and legislated wage increases, restaurants may easily exceed that... View Details

Keywords: by Michael S. Kaufman, Lena G. Goldberg, and Jill Avery; Food & Beverage

February 2015 (Revised June 2016)
Case

AltSchool: School Reimagined

By: John J-H Kim, Kyla Wilkes and Christine S. An

Max Ventilla and his team launches in 2013 AltSchool, a new network of tech-savvy independent K-8 "micro-schools." AltSchool is born out of Ventilla's frustration with the education options available for his young daughter. During his search, Ventilla comes to the... View Details

Keywords: Education Technology; School Models; Product Development; Entrepreneurship; Talent Development And Retention; Social Impact Investment; Information Technology; Business Model; Education; Business Startups; Customization and Personalization; Growth and Development Strategy; Education Industry; United States

2018
Book

Escaping the Build Trap: How Effective Product Management Creates Real Value

By: Melissa Perri

This book is a guide to getting out of the build trap with great product management. We look at what it means to become and be a product-led organization, which involves four key components: creating a product manager role with the right responsibilities and structure;... View Details

Keywords: Product And Process Development; Product Management; Customer Focus and Relationships; Value Creation

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14 Jun 2018
News

How Chase Sapphire Made Credit Cool for Millennials

September 1996 (Revised June 1997)
Case

QVC, Inc.

By: Jeffrey F. Rayport

Illustrates the "Service Profit Chain" in action. QVC, whose initials stand for Quality, Value,, and Convenience, demonstrates clearly how a strong customer focus can lead to establishing a strong franchise in the retail sector and a highly profitable business whose... View Details

Keywords: Customer Relationship Management; Service Delivery; Retail Industry; United States

November 2000 (Revised June 2010)
Case

Bush Boake Allen

By: Stefan H. Thomke and Ashok Nimgade

Bush Boake Allen, a flavor and fragrance firm, is considering strategic options that would integrate customers into its innovation process via a potentially disruptive Internet-based technology. As this approach could result in dramatic changes to the firm's business... View Details

Keywords: Customer Focus and Relationships; Disruptive Innovation; Technological Innovation; Management Teams; Product Design; Organizational Change and Adaptation; Conflict Management; Internet; Chemical Industry

November 2011 (Revised December 2012)
Case

Rent the Runway

By: Thomas R. Eisenmann and Laura Winig

Two months after a successful launch in November 2009, the cofounders of Rent the Runway (RTR), a website that rented designer dresses, are debating whether to grow their startup at a measured pace and focus on improving operational effectiveness, or raise a new round... View Details

Keywords: Lean Startup; Electronic Commerce; Fashion; Expansion; Business Startups; Growth and Development Strategy; E-commerce; Fashion Industry

28 May 2024
In Practice

Job Search Advice for a Tough Market: Think Broadly and Stay Flexible

industry- or function-specific in focus, while other firms concentrate on small or family businesses, the public sector, and even private equity. By limiting your focus to the major strategic firms, you will... View Details

Keywords: by Rachel Layne

05 Nov 2019
Blog Post

Environmental Change and Ground-level Impact

What do you do on a day-to-day basis? It varies quite a lot. In general, I’m focused on thinking about how we’ll scale up our production, first to make more prototypes, and eventually to the point where we are a mature company with... View Details

13 Jun 2022
Research & Ideas

Extroverts, Your Colleagues Wish You Would Just Shut Up and Listen

as much attention." Since feeling seen and heard is important, extroverts who seem to focus on themselves may lose credibility with colleagues, the findings suggest. The research has ramifications for... View Details

Keywords: by Pamela Reynolds

May 2020 (Revised January 2022)
Case

Michael Ku and Global Clinical Supply at Pfizer Inc.: Bringing Hope to Patients (A)

By: Linda A. Hill, Allison J. Wigen and Emily Tedards

Michael Ku joined Pfizer in 2011, after the company had undergone three large-scale mergers and acquisitions. His mission was to drive the digital transformation of the company’s clinical supply chain, but he knew he had to start with the culture. Over the next eight... View Details

2010
Working Paper

Reversing the Null: Regulation, Deregulation, and the Power of Ideas

By: David Moss

It has been said that deregulation was an important source of the recent financial crisis. It may be more accurate, however, to say that a deregulatory mindset was an important source of the crisis—a mindset that, to a very significant extent, grew out of profound... View Details

Keywords: Financial Crisis; Financial Markets; Governing Rules, Regulations, and Reforms; Government and Politics; Failure; Business and Government Relations; Financial Services Industry; United States