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Publications

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  • 25 Sep 2012
  • First Look

First Look: September 25

that while INRIX's industry-leading technology platform and customized services had set the firm apart, large location-based services companies could more easily enter the sector, posing a significant threat. In recent years, due to the... View Details
Keywords: Sean Silverthorne
  • 16 Nov 2010
  • First Look

First Look: November 16, 2010

that acquisitions can build competitive advantage partially through retention of valuable human capital of the target firm. However, making commitments to retain and motivate successful top managers is a challenge when contracts are not... View Details
Keywords: Sean Silverthorne
  • 21 Oct 2008
  • First Look

First Look: October 21, 2008

limited explanatory power. Overall levels of local customers and suppliers are only modestly important, but new entrants seem particularly drawn to areas with many smaller suppliers, as suggested by Chinitz (1961). Abundant workers in... View Details
Keywords: Martha Lagace
  • Web

Print View - Course Catalog

go to market approach? What is the optimal mix of different customer acquisition methods, such as growth hacking, SEO, SEM, email, and affiliate programs? How should a startup think about working with... View Details
  • 07 Nov 2017
  • First Look

New Research and Ideas: November 7, 2017

find that the data he needs simply does not exist. The case follows him and his team as they take on challenges as the start-up evolves and develops. Topics include acquiring data, web-based prototyping to understand customer preferences,... View Details
Keywords: Carmen Nobel
  • Web

Courses by Faculty - Course Catalog

General Management, Business, Government & the International Economy Spring 2025 Q3 1.5 Livia Alfonsi Negotiation Negotiation, Organizations & Markets Spring 2025 Q3Q4 3.0 Dwight Angelini Real Estate Investing Finance Spring 2025 Q3 1.5 Eva Ascarza Managing View Details
  • 01 Jun 2017
  • News

Supercharged

production. Most of that market, says Shen—who oversaw the acquisition of Swedish carmaker Volvo by the Chinese auto giant Geely—is dominated by low-speed vehicles that possess even more limited utility than American compliance cars.... View Details
Keywords: Alexander Gelfand; illustrations by Tavis Coburn
  • 24 Sep 2013
  • First Look

First Look: September 24

excitement and uncertainty of entrepreneurial life. The case also details the innovative marketing the company created to expand its customer base, the means it devised to cultivate and maintain customer... View Details
Keywords: Sean Silverthorne
  • 03 Oct 2017
  • First Look

First Look at Research and Ideas, October 3, 2017

and advertising/media company Septeni—use GROW in very different ways to manage talent recruiting, screening, hiring, placement, and development. The case asks students to consider two questions: (1) Which of the three companies' approaches to using people analytics... View Details
Keywords: by Sean Silverthorne
  • 04 Apr 2017
  • First Look

First Look at New Research, April 4

to develop Alfred’s routes and respond to customer requests in conjunction with other service providers, for example grocery delivery services, in what the founders describe as their "B2B2C" business model. Alfred won the... View Details
Keywords: Sean Silverthorne
  • 01 Mar 2016
  • News

Alumni and Faculty Books for March 2016

becoming CEO of Slim Jim manufacturer GoodMark Foods, this book shares the stories and lessons learned of an ordinary man who achieved extraordinary success by believing in himself. Despite nearly losing his job at General Mills several times, he persevered. How he... View Details
  • 23 Feb 2009
  • Research & Ideas

Creative Entrepreneurship in a Downturn

Cost cutting can severely impair your ability to be competitive or could cause you to lose customers. This creates an opening for entrepreneurs who think holistically. They consider mutually reinforcing changes in the entire business model that encompasses many... View Details
Keywords: by Martha Lagace
  • 08 Feb 2011
  • First Look

First Look: Feb. 8

customers to deliver services in a rapidly changing, uncertain, and complex environment (e.g., hospitals)—play an important role in the economy. Organizational learning studies in these settings have largely investigated autonomous... View Details
Keywords: Sean Silverthorne
  • 01 Dec 1998
  • News

Managing the Business of Life

afforded Middlebrooks precious peace of mind at work, knowing her children were in a safe, loving, and familiar environment. In addition, she credits husband William, who owns a customer service and training firm, with sharing equally in... View Details
  • 13 Dec 2016
  • First Look

December 13, 2016

incentives influence students' acquisition of S&E human capital during college. The 2008–2009 financial crisis, which substantially reduced the availability of jobs in finance and led to a worsening labor market in general, prompted... View Details
Keywords: Carmen Nobel
  • 01 Apr 2014
  • First Look

First Look: April 1

914-014 Ford Asia Pacific & Africa: The E-coating Facility Decision in Gujarat, India (A) In April 2013, Ford Asia Pacific & Africa (FAPA) was examining its options for e-coating service metal parts for the Ford Customer Service... View Details
Keywords: Sean Silverthorne
  • 22 Jan 2019
  • First Look

New Research and Ideas, January 22, 2019

mandated language change at a Chilean subsidiary of a large U.S. multinational organization. The engineering-focused subsidiary aiming to facilitate cross-border interactions embedded language acquisition experts to transition all... View Details
Keywords: Dina Gerdeman
  • January 2023
  • Case

Natura: Weathering the Pandemic at Brazil's Cosmetic Giant

By: Brian Trelstad, Pedro Levindo and Carla Larangeira
Brazil's Natura, a multi-brand cosmetics group, has taken several measures to safeguard the livelihoods of its thousands of employees and millions of sales representatives during the COVID-19 health and economic crisis. The company has also made strides in its efforts... View Details
Keywords: COVID-19 Pandemic; ESG Reporting; Acquisition; Customer Focus and Relationships; Decision Making; Social Entrepreneurship; Environmental Sustainability; Environmental Management; Climate Change; Ethics; Moral Sensibility; Values and Beliefs; Global Strategy; Corporate Governance; Health Pandemics; Human Resources; Human Capital; Crisis Management; Growth and Development Strategy; Marketing; Distribution Channels; Supply Chain; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Culture; Customer Ownership; Relationships; Business and Community Relations; Business and Stakeholder Relations; Networks; Partners and Partnerships; Science-Based Business; Reputation; Human Needs; Social Issues; Strategy; Equality and Inequality; Beauty and Cosmetics Industry; Brazil; Latin America
Related
  • Web

2018 Symposium - Race, Gender & Equity

education firmwide. Prior to joining the firm, Elena worked for Inroads, where she led Talent Acquisition for their Northern New Jersey affiliate. She was responsible for placing talented minority interns in organizations like PwC and... View Details
  • 01 Jun 2015
  • News

Screen Grab

and managing director at BCG Digital Ventures, Walter Delph (MBA 2003) works with companies to develop apps, connected devices, and online content—including video—that will engage customers on a level that goes beyond the straight sell.... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment