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    • All HBS Web  (4,485)
      • Faculty Publications  (605)

      Creating MarketsRemove Creating Markets →

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      • June 1994 (Revised September 1995)
      • Case

      Leland O'Brien Rubinstein Associates, Inc.: SuperTrust

      By: Peter Tufano
      Leland O'Brien Rubinstein Associates, Inc. (LOR), which profited by selling portfolio insurance to institutional investors, attempts to rebuild itself after the 1987 stock market crash by creating new products to meet the unsatisfied needs of equity investors. LOR... View Details
      Keywords: Product Development; Financial Services Industry; United States
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      Tufano, Peter, and Barbara Kyrillos. "Leland O'Brien Rubinstein Associates, Inc.: SuperTrust." Harvard Business School Case 294-050, June 1994. (Revised September 1995.)
      • February 1994 (Revised September 1995)
      • Case

      Leland O'Brien Rubinstein Associates, Inc.: Portfolio Insurance

      By: Peter Tufano
      Leland O'Brien Rubinstein Associates, a small financial advisory firm founded in 1980, has created a successful business by selling a product commonly known as portfolio insurance. Portfolio insurance is a trading strategy that institutional investors use to establish... View Details
      Keywords: Investment Portfolio; Insurance; Product; Financial Services Industry
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      Tufano, Peter, and Barbara Kyrillos. "Leland O'Brien Rubinstein Associates, Inc.: Portfolio Insurance." Harvard Business School Case 294-061, February 1994. (Revised September 1995.)
      • December 1993 (Revised January 1994)
      • Case

      Montana Land Reliance

      By: Forest L. Reinhardt and Thomas Patterson
      The Montana Land Reliance is a small not-for-profit organization in the business of creating conservation easements on private lands in Montana. The easements preserve the scenic character and recreational value of the lands by precluding subdivision and other forms of... View Details
      Keywords: Private Ownership; Motivation and Incentives; Business or Company Management; Natural Environment; Nonprofit Organizations; Property; Environmental Sustainability; Government and Politics; Montana
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      Reinhardt, Forest L., and Thomas Patterson. "Montana Land Reliance." Harvard Business School Case 794-050, December 1993. (Revised January 1994.)
      • February 1992 (Revised September 1995)
      • Case

      Goldman, Sachs & Co.: Nikkei Put Warrants--1989

      By: Peter Tufano
      Japanese financial institutions' willingness to sell put options on the Nikkei Stock Average provides investment banks with the raw material from which to create a security that would allow U.S. investors to bet on falls in the Japanese Stock Market. The investment... View Details
      Keywords: Debt Securities; Investment Banking; Product Design; Globalized Markets and Industries; Japan; United States
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      Tufano, Peter. "Goldman, Sachs & Co.: Nikkei Put Warrants--1989." Harvard Business School Case 292-113, February 1992. (Revised September 1995.)
      • November 1991 (Revised June 1997)
      • Case

      Micom Caribe (A)

      By: David M. Upton and Joshua D. Margolis
      Describes the Puerto Rican manufacturing plant of a transnational company. The award-winning plant has dramatically improved the quality of flexibility of its operations, by taking a radical approach to manufacturing. The methods center on the use of specific... View Details
      Keywords: Business Plan; Multinational Firms and Management; Management Analysis, Tools, and Techniques; Product Launch; Production; Performance Improvement; Quality; Strategy; Manufacturing Industry
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      Upton, David M., and Joshua D. Margolis. "Micom Caribe (A)." Harvard Business School Case 692-002, November 1991. (Revised June 1997.)
      • January 1990 (Revised June 1995)
      • Case

      Colliers International Property Consultants

      By: Nitin Nohria
      Describes the origins, organizational structure, management practices, and use of information technology (IT) in Colliers, a real estate network. Colliers provides local firms with a way to maintain local autonomy while gaining national and international coverage.... View Details
      Keywords: Property; Organizational Structure; Information Technology; Management Practices and Processes; Partners and Partnerships; Business Model; Mission and Purpose; Business Growth and Maturation; Conflict and Resolution; Quality; Real Estate Industry
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      Nohria, Nitin. "Colliers International Property Consultants." Harvard Business School Case 490-049, January 1990. (Revised June 1995.)
      • October 1987 (Revised November 1994)
      • Case

      Boston Fights Drugs (A): Designing Communications Research

      By: V. Kasturi Rangan
      Describes in detail the research mounted by five individuals with a $20,000 budget to combat drug abuse among Boston's school-going population. Using the focus group methodology they discover that most of the current anti-drug advertising is useless. They create their... View Details
      Keywords: Budgets and Budgeting; Misleading and Fraudulent Advertising; Communication Intention and Meaning; Brands and Branding; Performance Evaluation; Research and Development; Segmentation; Pharmaceutical Industry; Boston
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      Rangan, V. Kasturi. "Boston Fights Drugs (A): Designing Communications Research." Harvard Business School Case 588-031, October 1987. (Revised November 1994.)
      • Teaching Interest

      Agribusiness Seminar - Executive Education

      By: David E. Bell
      In the agribusiness industry, every year brings new trends and challenges. While demand continues to grow, consumer needs shift, production challenges increase, and evolving technology impacts every part of the value chain. The complex... View Details
      • Research Summary

      Building Small Business Utopia: How Artificial Intelligence and Big Data Can Increase Small Business Success

      By: Karen Mills
      Small business lending has remained unchanged for decades, laden with frictions and barriers that prevent many small businesses from accessing the capital they need to succeed. Financial technology, or “fintech,” promises to change this trajectory. In 2010, new fintech... View Details
      • Teaching Interest

      Competing in the Age of Digital Platforms—(Executive Education)

      By: David B. Yoffie
      Summary

      Without exception, the most valuable companies in the world today are platforms. Microsoft, Apple, Amazon, Google, Facebook, and many other firms have built their fortunes by facilitating innovation across global ecosystems or... View Details
      Keywords: Platforms; Technology; Strategy; Digital Business; Social Networks; Self-driving Cars; Mobile Gaming; Esports; Financial Services; Online Retail; Ride-sharing; Search; Auctions; United States; Asia; China; Europe
      • Research Summary

      Concentrated Capital Losses and the Pricing of Corporate Credit Risk

      By: Emil N. Siriwardane

      In studying the U.S. credit default swap (CDS) market, Professor Siriwardane has discovered that the selling of CDS protection is extremely concentrated, with five sellers accounting for nearly half the market. Further, in contrast to what neoclassical theory... View Details

      • Research Summary

      Consumer-Brand Relationships and CRM

      By: Jill J. Avery
      This highly pragmatic stream investigates the contemporary practice of customer relationship management (CRM) by exploring the phenomenological, lived experience of consumers' relationships with brands.  Using a contracting theory lens supplemented with knowledge of... View Details
      • Research Summary

      corporate strategy, international strategy, strategy process

      By: David J. Collis
      David Collis' research is primarily concerned with how companies create value across markets, whether those markets are different businesses (corporate strategy), or different countries (international strategy). Additionally, he is interested in how... View Details
      • Research Summary

      Creating Corporate Value Added

      By: Joseph L. Bower
      In response to dramatic changes in the business environment--hypercompetition in many traditional industries, short product life cycles, and new competitors based in emerging nations--successful companies have responded by repositioning themselves in the global markets... View Details
      • Website

      Creating Emerging Markets

      By: Geoffrey Jones
      Harvard Business School has an on-going program to conduct in-depth interviews with top business leaders who have created and managed businesses in Africa, Asia, the Middle East, and Latin America over the last four decades. These interviews, many lasting several... View Details
      Keywords: Business History; Emerging Market
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      Jones, Geoffrey. Creating Emerging Markets. http://www.hbs.edu/businesshistory/emerging-markets/Pages/default.aspx.
      • Teaching Interest

      Creating the Modern Financial System

      By: David A. Moss

      Creating the Modern Financial System offers a vital perspective on finance and the financial system by exploring the historical development of key financial instruments and institutions worldwide. The premise of the course is that students will gain a richer and... View Details

      • Teaching Interest

      Digital Marketing Strategy

      By: John A. Deighton

      When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details

      • Teaching Interest

      Finance I

      By: Archie L. Jones

      This course examines the role of finance in supporting the functional areas of a firm, and fosters an understanding of how financial decisions themselves can create value.

      Topics covered include:

      • Basic analytical skills and principles of... View Details
      • Research Summary

      Managing in an Information Age

      By: Lynda M. Applegate
      Lynda M. Applegate's research focuses on the influence of information technology on markets and organizations. Her findings on the evolution of electronic commerce and on the role of information technology as an enabler of flexible and adaptive ... View Details
      • Research Summary

      Market Triads: A Theoretical and Empirical Analysis of Market Intermediation (Journal for the Theory of Social Behavior, June 2002)

      By: Rakesh Khurana
      This paper examines the role of executive search firms in CEO search. The paper argues that the numerical shift from two party market transactions (e.g. buyers and sellers) to three party transactions (e.g. buyers, sellers, and third party) transforms market exchanges... View Details
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