Publications

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29 Apr 2013
Working Paper Summaries

Exclusive Preferential Placement as Search Diversion: Evidence from Flight Search

Keywords: by Benjamin G. Edelman & Zhenyu Lai; Publishing; Technology

Web

PhD Programs - Doctoral

services, and information are exchanged. Research provides insights into how companies serve customers and approaches for measuring the impact of marketing efforts. Marketing PhDs are separated into two broad sub-fields: quantitative marketing and View Details

Anita Elberse

Anita Elberse is the Lincoln Filene Professor of Business Administration at Harvard Business School.

Professor Elberse develops and teaches an MBA course covering the "Businesses of Entertainment, Media, and Sports," which ranks among the most sought-after... View Details

Keywords: consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products

14 Nov 2016
Op-Ed

5 Lessons I Hope Marketers Don’t Learn from Donald Trump

dreams of consumers, because a brand that’s built on such appeals will find it hard to grow to be a source of pride. Apparently misogyny, xenophobia, and contempt for the disabled have worked as customer acquisition tools for soon-to-be President Trump. But will they... View Details

Keywords: by John A. Deighton

21 Jan 2009
First Look

First Look: January 21, 2009

http://www.hbs.edu/research/pdf/06-007.pdf Sweatshop Labor Is Wrong Unless the Jeans Are Cute: Motivated Moral Disengagement Authors:Neeru Paharia and Rohit Deshpandé Abstract While many consumers say they care about issues such as... View Details

Keywords: Martha Lagace

11 Nov 2014
First Look

First Look: November 11

organizations, Kaplan and Haas identify five common mistakes when managers attempt to cut health care costs. The mistakes are triggered, primarily, by working from the line-item expense categories on P&Ls, rather than clinically based structural View Details

Keywords: Sean Silverthorne

April 2023
Article

Performance on Patient Experience Measures of Former Chief Medical Residents as Physician Exemplars Chosen by the Profession

By: Lucy Chen and J. Michael McWilliams

OBJECTIVE To compare care for patients of primary care physicians (PCPs) who were former chiefs with care for patients of nonchief PCPs.

DESIGN, SETTING, AND PARTICIPANTS Using 2010 to 2018 Medicare Fee-For-Service Consumer Assessment of Healthcare... View Details

Keywords: Performance Evaluation; Forecasting and Prediction; Knowledge Use and Leverage; Competency and Skills; Surveys; Health Industry

2009
Working Paper

Why Do Intermediaries Divert Search? - Companion Paper

By: Andrei Hagiu and Bruno Jullien

This companion paper contains several extensions of the model presented in our main paper - Hagiu and Jullien (2009). View Details

Keywords: Market Intermediation; Search; Two Sided Markets; Platform Design; Demand and Consumers; Motivation and Incentives; Internet and the Web; Digital Platforms; Distribution Channels; Business Strategy; Retail Industry

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12 Mar 2019
HBS Seminar

Giorgos Zervas, Boston University

Incentives versus Reciprocity: Insights from a Field Experiment

We conduct a field experiment in which we vary the sales force compensation scheme at an Asian enterprise that sells consumer durable goods. With variation generated by the experimental treatments, we model sales force performance to identify the effectiveness of... View Details

Article

Describing Wait Time Bottlenecks for ED Patients Undergoing Head CT

By: Jonathan G. Rogg, Robert S. Huckman, Michael Lev, Ali Raja, Yuchiao Chang and Benjamin White

Study objectives: Facing increased utilization and subsequent capacity and budget constraints, EDs must better understand bottlenecks and their effect on process flow to improve process efficiency. The primary objective of this study was to identify bottlenecks in... View Details

Keywords: Health Care; Bottleneck; Health Care and Treatment; Operations; Health Industry; United States

March – April 2008
Article

Customer Preference Discontinuities: A Trigger for Radical Technological Change

By: Mary Tripsas

What factors cause a mature industry to re-enter a period of technological turbulence? This paper addresses this question by developing a model of technological evolution that incorporates both technological trajectories and a new concept: preference trajectories, ... View Details

Keywords: History; Technology; Transition; Consumer Behavior; Industry Structures; Product Development

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23 Oct 2018
First Look

New Research and Ideas, October 23, 2018

September 2018 Strategy Science Applying Random Coefficient Models to Strategy Research: Identifying and Exploring Firm Heterogeneous Effects By: Alcácer, Juan, Wilbur Chung, Ashton Hawk, and Gonçalo Pacheco-de-Almeida Abstract—Strategy... View Details

Keywords: Dina Gerdeman

February 2008 (Revised September 2008)
Case

Apple Inc., 2008

By: David B. Yoffie and Michael Slind

In January 2007, three decades after its incorporation, Apple Computer shed the second word in its name and became Apple Inc. With that move, the company signaled a fundamental shift away from its historic status as a vendor of the Macintosh personal computer (PC)... View Details

Keywords: Business Model; Leadership; Industry Growth; Corporate Strategy; Information Infrastructure; Internet and the Web; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry

Educators

February 2010
Background Note

Marketing Analysis Toolkit: Market Size and Market Share Analysis

By: Thomas J. Steenburgh and Jill Avery

Marketers frequently need to estimate the size of their markets—both for existing products so that sales forecasts can be developed and for new products so that market opportunities can be assessed. This toolkit enables students to size a market and generate a sales... View Details

Keywords: Forecasting and Prediction; Management Analysis, Tools, and Techniques; Marketing Strategy; Markets; Demand and Consumers; Size; Strategic Planning; Sales

Educators

14 Jul 2009
First Look

First Look: July 14

Working PapersIndustry Equilibrium with Open Source and Proprietary Firms Authors:Gastón Llanes and Ramiro de Elejalde Abstract We present a model of industry equilibrium to study the coexistence of Open Source (OS) and Proprietary (P)... View Details

Keywords: Martha Lagace

January 2015 (Revised November 2016)
Case

La Martina: Leveraging Polo's Luxury Lifestyle

By: Anat Keinan, Maria Fernanda Miguel and Sandrine Crener

Founded in 1984 in Buenos Aires, Argentina, La Martina has grown from a high-end polo equipment company into a global fashion brand with operations in 56 countries. Polo, which is not only a sport but also a way of life, is at the core of the brand DNA. Polo is a... View Details

Educators