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Publications

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  • July 1990 (Revised April 1998)
  • Supplement

Nordstrom: Dissension in the Ranks? (B)

By: Robert L. Simons and Hilary Weston
Presents a follow-up to the (A) case. View Details
Keywords: Rank and Position; Conflict and Resolution; Consumer Products Industry; Consumer Products Industry
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  • 25 Sep 2000
  • Research & Ideas

More Than the Sum of Its Parts: The Impact of Modularity on the Computer Industry

The computer age began some six decades ago with general-purpose machines with Star Wars-like names such as ENIAC and EDVAC. They were powered by vacuum tubes, big enough to fill an entire room, and developed by mathematicians under the auspices of what was then known... View Details
Keywords: by Staff; Consumer Products; Consumer Products; Consumer Products
  • April 2011
  • Teaching Note

Porcini's Pronto: "Great Italian cuisine without the wait!" (Brief Case)

By: James L. Heskett and Richard Luecke
Teaching Note to 4277. View Details
Keywords: Franchising; Syndication; Quantitative Analysis; Performance Measurement; Human Resource Management; Incentives; Motivation; Management; Motivation and Incentives; Consumer Behavior; Mathematical Methods; Franchise Ownership; Human Resources; Performance Evaluation
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  • 01 Aug 2008
  • What Do You Think?

Has the Time Come for “Stretch” in Management?

flat-footed on the issue of fuel efficiency? Granted, Detroit was busy catering to consumer demands for more profitable, lower-mileage vehicles. But at the same time, could stretch have given greater urgency to responses to alternative... View Details
Keywords: by Jim Heskett
  • 2015
  • Working Paper

Online Word of Mouth and Product Review Disagreement

By: Frank Nagle and Christoph Riedl
Studies of online word of mouth have frequently posited―but never systematically conceptualized and explored―that the level of disagreement between existing product reviews can impact the volume and the valence of future reviews. In this study we develop a theoretical... View Details
Keywords: Online Word Of Mouth; Online Communities; Viral Marketing; Online Product Reviews; Quality; Internet and the Web; Consumer Behavior; Marketing Reference Programs; Social and Collaborative Networks; Digital Marketing; Analytics and Data Science
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  • August 2002 (Revised February 2003)
  • Case

Siebel Systems: Anatomy of a Sale, Part 2

By: John A. Deighton and Das Narayandas
How does a $2 million software sale happen? This case traces efforts by Siebel Systems to sell lead management software to discount broker Quick & Reilly. The buying process is mapped out over four years. Covers in detail the last six months--from Siebel's initial... View Details
Keywords: Business Cycles; Leadership; Management Analysis, Tools, and Techniques; Marketing Strategy; Consumer Behavior; Organizational Structure; Behavior; Competition; Applications and Software; Technology Industry
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  • 05 Jun 2018
  • First Look

New Research and Ideas, June 5, 2018

creativity, its measurement, its investigation, its development, and its importance to society. The authors are the 24 psychological scientists who are most frequently cited in the four major textbooks on creativity, and they can thus be... View Details
Keywords: Dina Gerdeman
  • September 1984
  • Case

Henkel Corp.: International Sealants Brand SISTA (A)

By: Robert J. Dolan
Corporate headquarters wishes to expand sales of a sealant product currently sold only in the West German market. Regional affiliates, operating on a profit center basis, are not enthusiastic about taking on the new product. The case describes the company's... View Details
Keywords: Marketing Strategy; Globalization; Expansion; Profit; Conflict Management; Consumer Products Industry; Consumer Products Industry; Europe; West Germany
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  • Research Summary

Overview

I am a field researcher studying the relational nature of work. Organizations are inherently social institutions and provide myriad opportunities for relationship formation. My work begins with the simple insight that all relationships are not equal: interpersonal... View Details
Keywords: Prosocial Motivation; Feedback; Personal Development; Needs; Organizational Design; Performance Productivity; Social and Collaborative Networks; Networks; Groups and Teams; Family and Family Relationships; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry
  • 16 Apr 2013
  • First Look

First Look: April 16

Social Psychology Prosocial Spending and Well-Being: Cross-Cultural Evidence for a Psychological Universal By: Aknin, Lara B., Christopher P. Barrington-Leigh, Elizabeth W. Dunn, John F. Helliwell, Justine... View Details
Keywords: Sean Silverthorne
  • 09 Oct 2001
  • Research & Ideas

Five Questions for Paul Lawrence and Nitin Nohria

seemed obvious. Q: Customers are ruled by these four drives, just like everyone else. So what product, or product strategy, is needed to attract the four-drive customer? A: Those who study brands have found that great brands are based on a strong emotional connection... View Details
Keywords: by Sean Silverthorne
  • Article

De Gustibus non est Taxandum: Heterogeneity in Preferences and Optimal Redistribution

By: Benjamin B Lockwood and Matthew Weinzierl
The prominent but unproven intuition that preference heterogeneity reduces redistribution in a standard optimal tax model is shown to hold under the plausible condition that the distribution of preferences for consumption relative to leisure rises, in terms of... View Details
Keywords: Motivation and Incentives; Income; Decision Choices and Conditions; Consumer Behavior; Taxation; Microeconomics; Macroeconomics
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  • 07 Aug 2018
  • First Look

New Research and Ideas, August 8, 2018

improvements in delivering specific healthcare services and justify further investigation of process improvements. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54827 in press Journal of Personality and Social View Details
Keywords: by Sean Silverthorne
  • January 1991 (Revised November 1994)
  • Case

Black Caucus Groups at Xerox Corp. (A)

In 1970 Xerox had a very progressive affirmative action program yet, once hired, black employees faced serious problems, due both to overt discrimination and to their exclusion from the informal networks of support, information and mentoring that the other salespeople... View Details
Keywords: Prejudice and Bias; Alliances; Race Characteristics; Employees; Consumer Products Industry; Consumer Products Industry; United States
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  • 13 May 2014
  • First Look

First Look: May 13

networking. Drawing from moral psychology research, we posit that this intentional behavior has unintended consequences for an individual's morality. Unlike personal networking in pursuit of emotional support or friendship, and unlike... View Details
Keywords: Sean Silverthorne
  • 05 May 2003
  • Research & Ideas

Sharing the Responsibility of Corporate Governance

California consumers who rely on gas to heat their homes and cook their food. On the other hand, directors negotiating the sale of a Delaware corporation to a company controlled by a single individual would be obligated to accept the... View Details
Keywords: by Carla Tishler
  • 19 Oct 2017
  • Research & Ideas

How Charitable Organizations Can Thwart Excuses for Not Giving

motivations for prosocial behavior, such as volunteering and charitable giving. These insights are important not only for nonprofits trying to motivate donors to give, but also for almost any company that wants to convince consumers the... View Details
Keywords: by Michael Blanding
  • January 2010 (Revised March 2013)
  • Case

HubSpot: Lower Churn through Greater CHI

By: F. Asis Martinez Jerez, Thomas Steenburgh, Jill Avery and Lisa Brem
HubSpot, a web marketing startup is under pressure from VCs to rapidly acquire new customers and to maintain a low level of customer churn. In the case, students explore the drivers of customer churn and uncover opportunities to increase customer retention across the... View Details
Keywords: Business Startups; Customer Relationship Management; Customer Satisfaction; Customer Value and Value Chain; Forecasting and Prediction; Consumer Behavior; Happiness; Consulting Industry
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  • March 2008 (Revised November 2012)
  • Teaching Note

GE's Imagination Breakthroughs: The Evo Project (TN)

By: Christopher A. Bartlett
Teaching Note for [907048]. View Details
Keywords: Business Conglomerates; Creativity; Consumer Products Industry; Consumer Products Industry
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  • 01 Feb 1999
  • News

Short Takes

over a five-month period, she observed 8 teams and surveyed some 427 employees. Edmondson found that members of teams with higher levels of psychological safety (those characterized by greater mutual respect and trust) were more likely to... View Details
Keywords: Judith A. Ross