Publications

19 Feb 2013
First Look

First Look: Feb. 19

and when buyers and sellers do manage to find each other, they usually negotiate under enormous uncertainty: prices of similar patents vary widely from transaction to transaction, and the terms of the transactions (including prices) are... View Details

Keywords: Sean Silverthorne

28 Feb 2012
First Look

First Look: Feb. 28

Pierce, Jason A. Snyder, and Michael W. Toffel Abstract Competition among firms can have many positive outcomes, including decreased prices and improved quality. Yet competition can have a darker side when firms can gain competitive... View Details

Keywords: Sean Silverthorne

26 Apr 2010
Research & Ideas

When Other Companies Compete Like Crazy, Dare to Be Different

is an exploration of what it means for a business to be different, to be meaningfully different, to be different in a way that makes a difference to consumers," she says. “Differentiation is a way of thinking.” An authority on innovative View Details

Keywords: by Sarah Jane Gilbert

26 Aug 2009
Op-Ed

Where Cash for Clunkers Ran Off the Road

(C4C) program. True, C4C greatly boosted the number of consumers visiting car dealers. Doubtless, some new cars were sold to consumers who thought they had a clunker to trade in but, on discovering it didn't... View Details

Keywords: by John Quelch; Auto

July 2009
Article

Bad Riddance or Good Rubbish? Ownership and Not Loss Aversion Causes the Endowment Effect

By: C. K. Morewedge, L. L. Shu, D. T. Gilbert and T. D. Wilson

People typically demand more to relinquish the goods they own than they would be willing to pay to acquire those goods if they didn't already own them (the endowment effect). The standard economic explanation of this phenomenon is that people expect the pain of... View Details

Keywords: Value; Judgments; Consumer Behavior; Attitudes

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29 Mar 2010
Research & Ideas

Ruthlessly Realistic: How CEOs Must Overcome Denial

A&P lost that position. This fact it learned the hard way in 1972 when it launched a price war. The hostilities were conducted under the banner of WEO, which was supposed to stand for "Where Economy Originates." This ugly, clumsy... View Details

Keywords: by Martha Lagace; Auto; Retail; Technology

02 Oct 2018
First Look

New Research and Ideas, October 2, 2018

Xu Abstract—We investigate how dynamic pricing can lead to more product returns in the online retail industry. Using detailed sales data of more than two million transactions from the Indian online retail market, where View Details

Keywords: Dina Gerdeman

March 2024 (Revised May 2024)
Case

Amperity: First-Party Data at a Crossroads

By: Elie Ofek, Hema Yoganarasimhan and Alexis Lefort

In the summer of 2023, Amperity management was facing a critical decision on its future direction. Given the dramatic changes occurring within the digital advertising ecosystem, as concerns over consumer privacy placed limits on the ability to engage in third-party... View Details

Keywords: AI and Machine Learning; Technology Adoption; Business Strategy; Digital Marketing; Price; Product; Business or Company Management; Advertising Industry

Web

Hiring Organizations

Fierce Whiskers Distillery Fillip Fingo Africa FinTech Collective Fiserv Five Arrows Managers - Rothschild & Co Flyers Cocktail Co FoodCloud Forbright Bank Ford Motor Company ForgePoint Capital Forward Consumer Partners Founder Collective... View Details

Web

Marketing - Faculty & Research

experiment. Featured Case Hometown Foods: Changing Price Amid Inflation Case By: Julian De Freitas, Jeremy Yang, and Das Narayandas During the early part of the 2021 Covid-19 pandemic, Hometown Foods, a large seller of flour-based... View Details

June 1991 (Revised May 2002)
Case

Barco Projection Systems (A): Worldwide Niche Marketing

Deals with the issue of niche marketing in a worldwide market. Barco Projection Systems makes video, data, and graphics projectors for the industrial market. They have traditionally been the performance leader. In August 1989, Sony Corp. introduced a higher performance... View Details

Keywords: Competition; Globalized Markets and Industries; Product Marketing; Consumer Products Industry; Consumer Products Industry

Web

Great American Business Leaders of the 20th Century - Leadership

Limited, 1914–1922 Robert T. Powers Nalco Chemical Company, 1971–1979 Edmund T. Pratt, Jr. Pfizer, 1972–1992 Andrew W. Preston United Fruit Company, 1882–1924 James E. Preston Avon Products, 1988–1998 Robert E. Price View Details

April 1996 (Revised May 2000)
Case

Bed Bath & Beyond

By: Amy P. Hutton and James Weber

This case examines how accurately investors have incorporated information about the growth strategy of Bed Bath & Beyond (BBBY) into share price, especially given the changing competitive environment in the housewares industry and the recent Barron's article pointing... View Details

Keywords: Analysis; Valuation; Financial Statements; Consumer Products Industry; Consumer Products Industry

March 1989 (Revised August 1994)
Case

Avon Products

Avon Products announced both a change in its business focus and a reduction of its dividend in June 1988. To offset the likely stock price effect of the dividend reduction, Avon announced at the same time an unusual exchange offer, under which it would take up to 25%... View Details

Keywords: Diversification; Capital Markets; Corporate Finance; Consumer Products Industry

Article

An Exploration of Optimal Stabilization Policy

By: N. Gregory Mankiw and Matthew C. Weinzierl

This paper examines the optimal response of monetary and fiscal policy to a decline in aggregate demand. The theoretical framework is a two-period general equilibrium model in which prices are sticky in the short-run and flexible in the long-run. Policy is evaluated by... View Details

Keywords: Fiscal Policy; Monetary Policy; Economic Models; Aggregate Demand; Demand and Consumers; Money; Mathematical Methods; Taxation; Spending; Policy; Welfare; Household; Economic Slowdown and Stagnation

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Read Now

04 Dec 2012
First Look

First Look: December 4

applications available on it. Our model is based on the observation that even if users prefer application variety, applications often also exhibit direct network effects. When there are direct network effects, users prefer to consume the... View Details

Keywords: Carmen Nobel

2025
Working Paper

When Where Watt: Harnessing the Value of Time and Location for Renewable Electricity Generation

By: Vishrut Rana, Christian Kaps and Serguei Netessine

Problem definition: Investments in renewable energy have surged worldwide in recent years, with over $2 trillion spent globally on clean energy. This surge was driven by growing policy support, concerns about energy security, and, most importantly, the cost... View Details

Keywords: Wind Power; Electricity Distribution; Renewable Energy; Profit; Investment Return; Factories, Labs, and Plants; Geographic Location; Revenue; Energy Industry; Utilities Industry