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  • 09 Jul 2018
  • Research & Ideas

Overcoming the Challenges of Selling Brand New Technology (Hey, Need a 3-D Printer?)

trying to solve. If your way of thinking about potential customers doesn’t uncover information about who buys and why in each segment, all you have is a power point, not an actionable basis for product, pricing, and sales decisions.” Only... View Details
Keywords: by Michael Blanding; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products
  • 05 Jun 2007
  • First Look

First Look: June 5, 2007

response, Beijing Hualian developed a new "Family Store" format targeted at the nation's growing middle class, made up of younger consumers with more fashionable tastes. Like hypermarkets, Hualian Family Stores include both food... View Details
Keywords: Martha Lagace
  • 06 Jan 2012
  • Op-Ed

Where Green Corporate Ratings Fail

on-site environmental management. For example, over 1,000 business leaders participate in We Can Lead, a coalition that calls for the passage of comprehensive climate legislation. Similarly, 20 large consumer companies such as ice cream... View Details
Keywords: by Michael Toffel & Auden Schendler; Information; Publishing
  • 03 Feb 2014
  • Research & Ideas

The Tricky Business of Managing Web Advertising Affiliates

better to manage these programs in-house or to use outside experts. . Power Of The Network Affiliate networks slash the cost of buying ads for sellers through the use of advertising marketplaces. In essence, sellers are able to place... View Details
Keywords: by Kim Girard; Advertising; Publishing
  • 05 Feb 2008
  • First Look

First Look: February 5, 2008

countries in 1900 and 1913. The evidence presented does not yield robust results that can sustain the hypothesis of persistence effects of legal origin, but it is not powerful enough to reject it either. Then the paper examines if there... View Details
Keywords: Martha Lagace
  • 14 Jul 2015
  • First Look

First Look: July 14, 2015

expanded, while disagreements on the terms of natural gas supplies have been resolved. The case describes the impact of the interplay of great power politics, domestic political considerations, and economic factors on the efforts of the... View Details
Keywords: Sean Silverthorne
  • 19 Jun 2012
  • First Look

First Look: June 19

negotiated a deal to use it, and if it were adopted by Lauder's key brands. If the new packaging functioned as promised, the consumer would not perceive any change in the high quality, stylish packaging that was essential to the luxury... View Details
Keywords: Sean Silverthorne
  • 15 Apr 2014
  • First Look

First Look: April 15

that have ownership and control rights in the SOE. Building on Vernon, we argue that the SOE can break free from this power imbalance and establish resource independence from other state actors by becoming a multinational firm and/or by... View Details
Keywords: Sean Silverthorne
  • 03 Mar 2008
  • First Look

First Look: March 4, 2008

because their market power allows them to charge higher service fees than domestic banks. Download the paper: http://www.hbs.edu/research/pdf/05-025.pdf   Cases & Course MaterialsThe Armstrong Investigation Harvard Business School... View Details
Keywords: Martha Lagace
  • 17 Oct 2006
  • First Look

First Look: October 17, 2006

  Working PapersInstitutional Pressures and Environmental Strategies Authors: Magali A. Delmas and Michael W. Toffel Abstract This paper suggests how institutional theory can explain enduring differences in organizational strategies. We propose that differences in how... View Details
Keywords: Sean Silverthorne
  • 12 Jan 2010
  • First Look

First Look: Jan. 12

to meet or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used to boost earnings for a durable commodity consumer product, which can be easily stockpiled by... View Details
Keywords: Martha Lagace
  • 15 Dec 2015
  • First Look

December 15, 2015

https://www.hbs.edu/faculty/Pages/item.aspx?num=50234 December 2015 Harvard Business Review What Is Disruptive Innovation? By: Christensen, Clayton M., Michael Raynor, and Rory McDonald Abstract—For the past 20 years, the theory of disruptive innovation has been... View Details
Keywords: Carmen Nobel
  • 27 Feb 2006
  • Research & Ideas

Corporate Values and Employee Cynicism

positive values, do you see foresee an increasing risk for similar problems at other organizations? A: Many studies have shown the power of meaningful values to energize employees, providing them with a sense of purpose and identity in a... View Details
Keywords: by Martha Lagace
  • 04 Nov 2014
  • First Look

First Look: November 4

conclude, after one century of banking crisis this is the best of times for Mexican banking. Publisher's link: http://www.library.hbs.edu/forms/purchaseform/ November 2014 Journal of Competition Law & Economics Leveraging Market Power... View Details
Keywords: Sean Silverthorne
  • 16 Aug 2024
  • In Practice

Election 2024: What's at Stake for Business and the Workplace?

would benefit both firms and consumers to increase the cap on unskilled immigrants in specific industries such as hospitality, nursing homes, and agriculture. Here, foreign-born workers can work in jobs that native-born workers are... View Details
Keywords: by Rachel Layne
  • 06 Feb 2018
  • First Look

First Look at New Research and Ideas: February 6, 2018

class, and raucous commodities trade to its world-spanning multinationals, its massive factories, and the centripetal power of New York in the world of finance, America has come to symbolize capitalism for over two centuries. But an... View Details
  • 01 Jul 2019
  • Research & Ideas

The Airbnb Lesson for Startups? Success Takes More Than Technology

power stems from its ability to identify and meet evolving customer needs, not its technology, says Thales S. Teixeira, author of the new book Unlocking the Customer Value Chain: How Decoupling Drives View Details
Keywords: by Danielle Kost; Travel; Tourism
  • 01 Oct 2013
  • First Look

First Look: October 1

tight monetary policy. The bank-to-bond substitution can only be measured for firms with access to bond markets. However, we show that this substitution behavior has strong predictive power for bank borrowing and investments by small,... View Details
Keywords: Sean Silverthorne
  • 05 Aug 2008
  • First Look

First Look: August 5, 2008

resulting wine. This decision is further complicated by the fact that ripe Riesling grapes can be vinified in two ways, resulting in two different styles of wine. Their relative prices would depend on the uncertain preference of consumers... View Details
Keywords: Martha Lagace
  • 29 Jan 2019
  • First Look

New Research and Ideas, January 29, 2019

and elicit posterior beliefs. Gender stereotypes have significant predictive power for posterior beliefs, both through their influence on prior beliefs (as predicted by a Bayesian model) and through their influence on updating. Both men... View Details
Keywords: Dina Gerdeman

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